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  • 1. Fire Up Authority &Authenticity throughBlogging & FacebookIlluminate Presentation- September 2012

2. Why Businesses Should BlogEstablish expertiseSEO valueExtend beyond talking directlyabout your product andserviceIncrease leads and salesShows a human element 3. SEO AwesomenessThe average company that blogs has:- 55% more visitors- 97% more inbound links- 434% more indexed pages 4. Why Businesses Should BlogEstablish expertiseSEO valueExtend beyond talking directlyabout your product and serviceIncrease leads and salesShows a human element 5. People do business with people. 6. Myths about BloggingTakes too much timeDont have enough resourcesTrafc is most importantmeasure of success 7. How to Get StartedDetermine blog platformDene your tone (and know your targetaudience)Create a posting schedule 8. What to Blog About EventsCustomer testimonialSolutions to your Tips associated withcustomers problems your productTop 10 Compare products or services Sneak peaks of newHow-to Charity/volunteeringproducts or services Behind-the-ScenesRound up helpful articlesfor your customerDiscounts/coupons/giveawaysA frequentlyRandom holidays that tie into your asked question product or target audience 9. WIIFM? 10. Things Every Blog Post Needs 1. Well-crafted headline 2. At least one image 3. Good formatting 4. Proper grammar and spelling 5. Links to related articles or products 6. Ability to leave a comment 7. Buttons for sharing to Facebook, Twitter, etc. 11. Well-crafted headlineImage (this ones Pinterest-friendly!)Formatting 12. Things Every Blog Post Needs 1. Well-crafted headline 2. At least one image 3. Good formatting 4. Proper grammar and spelling 5. Links to related articles or products 6. Ability to leave a comment 7. Buttons for sharing to Facebook, Twitter, etc. 13. Links andrelated articles Easy toshareAbility toComment 14. Promoting Your PostsMake people curiousUse an image when possibleHit multiple platformsDont be spammy 15. Article:7 Tips for an InsanelyOrganized LifePromote: Tip #6 may surprise you. 16. Facebook Pop QuizTrue or False: Asking fans to like or share a post for a chance to win something is a great way to build a fan base. Photos get more engagement than text-only updates. Likes are the most important Facebook metric. 17. Facebook Pop QuizTrue or False: FALSE: Asking fans to like or share a post for a chance to win something is a great way to build a fan base. TRUE: Photos get more engagement than text- only updates. FALSE: Likes are the most important Facebook metric. 18. FacebookThe surprise thing Facebook told mePinning and highlighting postsHow to get engagementFacebooks Terms of Service regarding promotionsAvoiding bad etiquetteHave ready-to-go responses for FAQs 19. Pinning a Post 20. Highlighting 21. FacebookThe surprise thing Facebook told mePinning and highlighting postsHow to get engagementFacebooks Terms of Service regarding promotionsAvoiding bad etiquetteHave ready-to-go responses for FAQs 22. Facebook EngagementUse ImagesFind the best times to postGive something backAsk questions that are:Simply wordedEasy to answerGets people talking about themselves 23. FacebookThe surprise thing Facebook told mePinning and highlighting postsHow to get engagementFacebooks Terms of Service regarding promotionsAvoiding bad etiquetteHave ready-to-go responses for FAQs 24. Promotions on Facebook 25. FacebookThe surprise thing Facebook told mePinning and highlighting postsHow to get engagementFacebooks Terms of Service regarding promotionsAvoiding bad etiquetteHave ready-to-go responses for FAQs 26. Got a Q?Ive got an A. 27. Find it all here:http://www.momcomm.com/illuminate/