Business Models and Business Analysis: the guidelines of the IIBA ®

24 June 2015 – Rome

Michele Maritato – Director IIBA

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What is Business Model Innovation (BMI)

What is Business Analysis

What are the guidelines of the IIBA ®

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Business ModelSource: Business Model Generation, Alexander Osterw alder & Yves Pigneur

• A business model describes how an enterprise creates, delivers, and captures value for the Clients and the Stakeholders

• Today countless innovative business models are emerging. Entirely new industries are forming as old ones crumble. Startups are challenging the old guard, some of whom are struggling feverishly to reinvent themselves…

Products/Services

ProposalsOrganization

Customers Stakeholders

Competitive environment

Social environment

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In 2015…

• Uber , the world’s largest taxi company, owns no vehicles

• Facebook , the world’s most popular media owner, creates no content

• Alibaba , the most valuable retailer, has no inventory

• Airbnb , the world’s largest accommodation provider, owns no real estate

• Size does not matter when it comes to Digital Innovation : Startups are good at reinventing their Business Model; Big companies are good at Executing Business Models; some companies are good at both

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The Internet Of Things

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Endless possibilities… according to CISCO…Source: www.youtube.com/watch?v=M578lU2TGeI

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Is really technology the driver for BMI?Source: www.youtube.com/watch?v=4ABboqyyny0

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Some considerations about BMI

• Technology is only an enabler for Business Model Innovation (BMI) , just like others

• BMI is more about understanding, creativity, agility, passion, responsiveness, risk taking, influencing, teamwork, and other things

• BMI rarely happens by coincidence; it can be managed , structured into processes , and used to leverage the creative potential of an organization

• BMI is not something that stands on top of the enterprise; it has to be cascaded top-down to the very last brick of the organization

• BMI needs a set of capabilities, competencies and skilled professionals to lead the process

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What is Business AnalysisSource: Babok Guide V. 3.0

• BA is the practice of enabling change in an enterprise by defining needs and recommending solutions that deliver value to stakeholders

• Enables an enterprise to articulate needs and the rationale for change , and to design and describe solutions that can deliver value

• The Why , before the What and the How

• How can the Babok ® Guide support Business Model Innovation ?

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The Babok Guide V3.0 support to BMI (1)The Business Analysis mind frame

A BM must be defined first at enterprise level, and linked to the needs, goals and objectives

of the enterprise

•A BM must be built around the needs of the Stakeholders

•A BM has to be cascaded down in the enterprise at Stakeholders level

Define the transition from the current to the future state

A BM has to be supported by solutions, with specific (functional and non-functional) characteristics

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The Babok Guide V3.0 support to BMI (2)The Business Analysis Tasks

1. Plan & Monitor the BA effort

2. Understand customers’ & stakeholders’ needs

3. Define the needs for change, the future state & the change strategy

5. Assess the performance and value of a solution, support the realization of the value

4. Model your BM, verify, validate it, identify the solutions

6. Manage & maintain the BM

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The Babok Guide V3.0 support to BMI (3)The 50 Techniques

• Acceptance and Evaluation Criteria, Backlog Management, Balanced Scorecard , Benchmarking and Market Analysis , Brainstorming , Business Capability Analysis , Business Cases , Business Model Canvas , Business Rules Analysis, Collaborative Games, Concept Modelling , Data Dictionary, Data Flow Diagrams, Data Mining, Data Modelling, Decision Analysis , Decision Modelling, Document Analysis, Focus Groups, Functional Decomposition, Glossary, Interface Analysis, Interviews, Item Tracking, Lessons Learned, Metrics and Key Performance Indicators (KPIs) , Mind Mapping , Non-Functional Requirements Analysis, Observation , Organizational Modelling, Prioritization, Process Analysis , Process Modelling , Prototyping, Reviews, Risk Analysis and Management , Roles and Permissions Matrix, Root Cause Analysis , Scope Modelling , Sequence Diagrams, Stakeholder List, Map, or Personas , State Modelling, Survey or Questionnaire , SWOT Analysis , Use Cases and Scenarios, User Stories, Vendor Assessment, Workshops

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The Babok Guide V3.0 support to BMI (4)The Underlying Competencies

•Creative Thinking•Decision Making•Learning•Problem Solving•Systems Thinking•Conceptual Thinking•Visual Thinking

Analytical Thinking and

Problem Solving

Behavioral Characteris

tics

Business Knowledge

Communication Skills

Interaction Skills

Tools and Technology

•Creative Think.

•Decision Mak.

•Learning

•Problem Solv.

•Systems Think.

•Conceptual Thinking

•Visual Think.

•Ethics

•Personal Accountability

•Trustworthiness

•Organization & Time Management

•Adaptability

•Business Acumen

•Industry Knowledge

•Organization Knowledge

•Solution Knowledge

•Methodology Knowledge

•Verbal Communicat.

•Non-Verbal Communicat.

•Written Communicat.

•Listening

•Facilitation

•Leadership & Influencing

•Teamwork

•Negotiation & Conflict Resolution

•Teaching

•Office Productivity Tools & Technology

•Business Analysis Tools & Technology

•Communicat. Tools & Technology

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The Babok Guide V3.0 support to BMI (5)The Perspectives

BM

The Business Process Management Perspective

The Business Architecture Perspective

The Agile Perspective

The Business IntelligencePerspective

The Information Technology Perspective

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Conclusions

Yes, Business Model Innovation needs a professional approach !

And Business Analysis is its discipline !

And the Babok® Guide its standard !

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Thank you

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☺ Michele Maritato

� +39.335.5468934

� michele.maritato@iiba.org

www.iiba.org

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