IIBA Italy Chapter BARM2015 Almaviva integrated approach to business analysis

IIBA®, the IIBA® logo, BABOK® and Business Analysis Body of Knowledge® are registered trademarks owned by International Institute of Business Analysis. CBAP® and CCBA® are registered certification marks owned by International Institute of Business Analysis. Certified Business Analysis Professional, Certification of Competency in Business Analysis, Endorsed Education Provider, EEP and the EEP logo are trademarks owned by International Institute of Business Analysis.

Integrated approach to Business Analysis

24th June 2015 – Rome

Daniele Toledo, Business Development Manager

Transportation Division

Systems and Services for ITS and Logistic

Providing Solutions

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Transportation & Logistics

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Focus

Railway TransportationTransportation & LogisticsLeadership within Transportation & Logistics Industry

Fast-forward moving Innovation Technology

11,000 trains a dayTraffic management

1,5 mln E-ticketing a yearon smartcards

1 mln orders a yearmaintence cycle management

20 logistic inland villagesmanagement

Business process and Operations IT platform planning and management:

Rail traffic command & control Timetable Management Fleet & Crew Management Rolling Stock Material Management On-board device monitoring and

diagnostics Real-time context-aware passenger

information Multimedia content infotainment &

broadcast E-Ticketing & multi-channel E-purse Intermodal logistic operations planning

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Focus

Rail TrafficTransportation & Logistics

Leadership within Transportation & Logistics IndustryFast-forward moving Innovation Technology

17,000 Km railway networkmanagement

2,000 passenger stationsPassenger info systems & device remote diagnostics

400,000 train positiondaily monitored and managed

Information systems supporting planning and scheduling, operations management, supervisionand information dispatching activities regarding train/BUS traffic management:

Network Model Management Route Management Real-time train/BUS traffic monitoring,

accident event management, interruption & detour planning

Operations Management Re-scheduling Real-time data acquisition from on-field

systems Tolling Management for railway network

lease Passenger information @ station broadcast

process coordination Train/BUS traffic command & control within

station areas

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Focus

Fleet & Crew ManagementTransportation & Logistics


14,000 train-guards & conductorsOn-board

2,000 freight trainsDaily traffic management

150 high-speed trainsdaily traffic management

Shift Planning & Management platform for:

Rolling stock material Passenger & freight fleet On-board Staff (train/BUS-guards &

conductors) Cleaning, Manouvre, & Maintenance Staff Plant Operations (manouvres)

Providing Solutions

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Focus

Passenger InformationTransportation & Logistics


Context - AwareAccording to convoy geographic position

Apps on tablet & smartphoneDaily traffic management

InfotainmentFree & on-demand multimedia contents

Real-time/scheduled train/BUS traffic information dispatching & broadcasting:

@ station (audio/video devices, electronic/paper timetables, Self-Service machines)

Aboard trains/BUS on wired devices(monitors) and mobile devices (On-Board Portal)

Mobile/WEB/Contact Center-channelinformation

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Focus

E-Ticketing & Loyalty ProgrammesTransportation & Logistics


700,000 passenger ferry ticketsyearly issues and managed on smart-cards

600,00 vehicle ferry ticketsyearly issues and managed on smart-cards

1 mln Loyalty Programme cardsissued and managed on smart-cards

Ticketing Platform:

Multi-channel electronic and paper ticketsales (counter, Contact Center, WEB/App,Self-Service vending-machines, TravelAgencies)

Multi-channel travel smart-cardcustomization, issue & sales, renew &recharge, (White List for smart-card e-pursemanagement)

Reservation & Booking, InspectionManagement (Black List for smart-card anti-fraud management)

Multi-operator (intermodality: rail/light-rail,road, water) travel ticket management(time/zone/user profile-basis)

Clearing House (intermodal operatorrevenue share from ticket sales)

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Focus

Logistics & shippingTransportation & Logistics


1,300 vehiclesTraffic management

170 mln notification eventsmanagement

86 mln service events management

Intermodal logistic freight management platform for process management of:

Logistic operation planning (shunting & handling)

Route planning (pick-up/delivery) on urban territory («city logistics» – last mile management)

Fleet localization & freight monitoring On-board device remote monitoring &

diagnostics Operations Control Room-vehicle data

transmission exchange Depot management (operation logs) Service Performance Level certification (KPI)

6 depotsmanagement

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Focus

Local Public TransportTransportation & Logistics


300,000 smart-cardsIssue & management

1,000 Bused on 330 linesmonitoring

100,000 users Daily managements

Multi-service smart-card-base integrated intermodal E-ticketing platform:

Smart-card management (E-Ticketing & multi-channel E-purse)

White List/Black List Management Clearing House for different local public

transport operators Real-time on-board, @ station, land

Passenger information (smart info monitorsat stops)

Crew & Fleet Shift Management On-board device monitoring & diagnostics Real-time GPS-based fleet/vehicle

localization Real-time service performance monitoring

2 Local Operatorsmanagement

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Focus

Enterprise Resource ManagementTransportation & Logistics


100,000 payslipsMonthly management

500,000 located sitesYearly management

10,000 Bank transaction Daily managements

Enterprise solutions for planning and Company Asset Management (single and inter-company model):

: Investments & Budget Administration, Finance & Controlling Material & infrastructure maintenance Supply Chain Management Warehouse Management Real Estate Management Human Capital Management

(Employee/Manager Self-Service, Payroll, Time & Travel, Benefits, Recruitment, Training&E-Learning)

Staff Performance Evaluation Management 60.000 rolling stock material Daily management

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Focus

Solutions PortfolioTransportation & Logistics


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Providing Solutions

Integrated Approach to Business Analysis

Step 1

Offer IndustrializationPath

Step 2

Selection Best Practices

Step 3

Build best specializedTeam

Step 4

Babok the referenceMethodology

Step 5

Customer Management the rules

5 Steps the best management customers

approach

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The Approach – Step 1: Offering – Industrialization Path

Select Killer ApplicationB

usi

nes

s p

lan

Business plan

Implementation Plan

Map

pin

g of all A

lmaviva’s In

form

ation

systems

Kill

er S

olu

tio

n’s

Sel

ecti

on

Framework identification for the evaluation of the applications used in the Solution Map

Solution

Map

Analysis

Killer Solutions

Selections

Solution

Map

Traffic Management Transport ManagementIntegrated Info mobility

Freight Transportation

Management

Asset Management &

Maintenance

Planning, Coordination and

Supervision of the Information

that goes to the customers:

o On Board and Buses

o In the station/bus stops

o Internet and Personal

Channels

Vehicle’s life cycle management

Planning and Management of the

basic, daily and predictive

maintenance

Automated management of the

spare parts warehouse

End-to-end transport management:

sales, transport and reporting

In-land terminal and logistic hubs’

management

Ports’ Logistic hubs management

Time and Integrated Transport

Network Scheduling

Traffic Supervision and

circulation regulation

(operating rooms)

Plant and Maneuver Usage

Operation Management and

Rail, Bus and freight transport

(operating rooms)

Vehicles and staff shifts

Train training and documents

on board

AS ISInformation

Systems Analysis

Killer Solutions

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Components

Reusage

Generalized

Componets

Integrated

Platform

«out-of-the-

box» Product

System

Integration

The Approach – Step 1: Offering – Industrialization Path

Select Killer Application

TO BE Industrialization Level

Integrated

InfomobilityI

IITraffic

ManagementTransport

Management

II

I

Freight

Transportation

Management (*)V

Asset Management

& Maintenance (*)

I

V

The levels of target industrialization for each Killer

Solution were identified

Out of Scope

Maturity Model

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The Approach – Step 2: Best Practices – Selection

The best practices are used to provide to customer an immediately real result

about the implemented solution

Passenger Information

System

Crew & Fleet

Management System

E-Ticketing

Information System

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The Approach – Step 3: Team – The right team to manage the

next steps

The best practices are used to provide to customer an immediately real result

about the implemented solution


System

Crew & Fleet

Management System

E-Ticketing

Information System

If exists a reference Best Practice compliance with needs of customer

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The Approach – Step 3: Team – The right team to manage the

next steps


System

If exists a reference Best Practice compliance with needs of customer

Is allocated the best specialist team specific

for solution to support the customer in the

next steps

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• MANAGE and MAINTAIN

• requirements

• Gain CONSENSUS on proposed

CHANGES

The Approach – Step 4: Babok Methodology – the Guide Line

Business Analysis Planning & Monitoring

Strategy Analysis

1) Collaborate with stakeholders in order to identify a NEED of STRATEGIC, TACTICAL OR OPERATIVE importance (business need)

2) Define objectives and the FUTURESTATE to satisfy the business need

3) Assesses options and recommends the HIGHEST VALUE approach for reaching the future state

3) ADDRESS that NEED developing a change strategy

Requirements Analysis & Design Definition

1) Organize and MODEL discovered Requirements

2) Identify SOLUTION options that meet business needs

3) Estimate the POTENTIAL VALUE of each solution option

4) RECOMMEND THE BEST SOLUTION option that meets the need and brings the MOST VALUE

Solution Evaluation

1) Assess and analyze the PERFORMANCE and the VALUEdelivered by a SOLUTION

2) Identifies limitations which may be preventing value from being realized

3) Recommend REMOVAL of barriers or CONSTRAINTS that prevent the FULL realization of the VALUE

Requirements Life Cycle Management

Elicitation and Collaboration• Communication and

collaboration with

Stakeholders

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Nurture the client relationship

Impart knowledge

Be transparent and communicative

Don’t stop learning

Be accountable to your client and hold your client to their own

organization and goals.

Never, never do something for, or sell

something to a customer or client if

you know it’s wrong for them.

The Approach – Step 5: Customer Management – 6 rules

Remember the personal side of business relationships. Take the time to

pay attention to the rhythm and flow of

your client’s life in its entirety. Remember

the details of the last conversation you

had with them, the information they’ve

taken the time to share with you

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Impart knowledge









Customers and clients look to us to provide

something they don’t have, whether that’s a particular

kind of expertise or a specific kind of service or

solution. We do them a disservice, however, when we

try harder to sell to them than we do to inform them.

Consider every contact an opportunity to bring

something of value to them. After all, they paid for it.

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Impart knowledge









This is especially true for timelines

and budgets. We’re all on the same

side

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Impart knowledge









Stay on top of industry trends and be

aware of what’s giving your client’s.

Consider if new competitors are gaining

ground? Stay informed.

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Impart knowledge









Short-term wins are sometimes just that quick

fixes that ultimately fix nothing. When faced with

pressures to go off-course, do your client a favor

and ask them if this makes sense, now and in the

long term. Help them build the case for doing the

right thing..

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Impart knowledge









all love getting credit for growing the business, but it should

never come at the expense of a client relationship. Stickier

still is when your client wants to take a direction that’s not

aligned with their own organization’s goals. Account

management is about building relationships for the long

haul. Sometimes that means having difficult conversations

with the client and within your own organization

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Our systematic approach it's to managing key interactions with the clients and

customers. When we work to provide them better service and value, the target is

you build healthy relationships. And that’s better for everyone.

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Railway Sector – The change of business models - the Customers ASK…..

Solutions on-premise Cloud solutions

Solutions developed from scratch Use of Solution Framework +

customization

Low level of Scalability High level of Scalability

Medium level of Standard

SolutionHigh level of Standard Solutions

Long phases of Analysis, Design,

Development and Test

Scrum phases (Agile Methodologies)

Big problems of integration E2E Solutions with appliance HW/SW

Old Business Model New paradigms (BPO, Sharing

Business Model,….)

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Case History – Railway – From a Big Tier solution to Middle Tier Solution

The Customer: management of the regional rail network of 364 km for the

market of passenger and freight transport with 52 stations and 68 bus

passengers and 8 points of loading and unloading freight (between

terminals and connectors) is second operator of railway infrastructure for

network extension .

PIS – Solution Framework

Big Tier

PIS – Solution Framework

Middle Tier

FromTo

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The PIS solution framework was realized enhancing the experience on

different projects developed for Main Italian Customer of Railway Sector, to

manage:o Thousands of trains / day

o Million transactions / day

o Safety requirements, availability of service, and service levels to players of national importance

o Capacity of spending in line with the complexity of the requirements and context

The SolutionAutomatic Video Information System

Automatic Audio Information System

Fleet Management and Vehicle tracking

Integration with ERP System

150 trains / day

Thousands transaction / day

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PIS – Presentation of the solution:

Analysis Requirements

Business Analysis:

Requirements, identification of the

functionality, IdentificationStakeholders, collaboration

model

Strategy: Needs, Business Plan

Design Solution: Architecture,

Design, Project Management

Development and Test: Prototype, Beta Solution, Solution, UAT

1 2 3 4 5

6 Months

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After 6 months of work, the Beta

Solution was in production, a great

success for Almaviva with full customer

satisfaction

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The development of a flexible FW allowed:• To scale (below) the solution while maintaining the functional

characteristics but by reducing the environmental requirements (HW,

infrastructure, etc.) in a way commensurate with the volume of

customers much smaller, while maintaining affordable pricing to

customer and still profitable for AlmavivA

• to translate the skills acquired in the main client process so that we

can “suggest" the client to establish processes that were based on

our solutions, rather than vice versa

Providing Solutions

IIBA®, the IIBA® logo, BABOK® and Business Analysis Body of Knowledge® are registered trademarks owned by International Institute of Business Analysis. CBAP® and CCBA® are registered certification marks owned by International Institute of Business Analysis. Certified Business Analysis Professional, Certification of Competency in Business Analysis, Endorsed Education Provider, EEP and the EEP logo are trademarks owned by International Institute of Business Analysis.

Integrated approach to Business Analysis

Providing Solutions

THANKS!!

IIBA Italy Chapter BARM2015 Almaviva integrated approach to business analysis

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Transcript of IIBA Italy Chapter BARM2015 Almaviva integrated approach to business analysis