04.03.12

This Week...Billboard generating water, Game of Thrones, Best Bus Stop Ever, Tastable Print, A Date to Remember

Billboard generating waterUTEC

Game of Thrones (Dragon Shadow)HBO

Best Bus Stop EverQuelcomm

Tastable PrintFanta

A Date To RememberNivea

Billboard generating waterUTEC

Lima, Peru is situated in a desert, it gets only about half an inch of rainfall per year. Yet the atmospheric humidity is around 98 percent. That’s why UTEC, one of Peru’s best Universities of engineering and technology, created a unique billboard that generates portable drinking water by getting moisture out of the humid air.

A Dragon looms in the shadows for HBO.

HBO continued its promotional activity for the return of hit TV show Game of

Thrones firstly in the New York Times; with an advert featuring a large dragon

shadow lurking ominously over a double page spread.

Though the news ‘shadowed’ was false, the stories themselves are variations

of on-going and future storylines related to the series; and are covered in-

depth here: Dragon Shadow Stories

Continuing the dragon theme, the New York Times advert was followed up

with similar shadows covering the HBO office in LA, across the Hollywood

Reporter and IMDB.com websites, and numerous other media outlets.

The shadow adverts follow the release of the Season 3 trailer, which has

already garnered over 17 million YouTube views since its release on February

22nd, and can be viewed here

Game of Thrones (Dragon Shadow)HBO

Game of Thrones (Dragon Shadow)HBO

Best Bus Stop EverQualcomm

Bus stops are one of those boring places that people look for anything to do and look at because nothing exciting ever happens at a bus stop.

Until Qualcomm came up with this brilliant execution to brighten up the day of those involved and also work as a great marketing campaign.

Tastable PrintFanta

Now this surely brings a new meaning to Making You Eat Your Own Words.

Billed as the world’s first tastable ad, Fanta have released an edible advert, offering the public the opportunity to taste the fizzy drink in question while digesting their publication of choice.

It’s a simple scenario; readers are offered an alternative to the ‘standard’ full page advert - they can eat the advert to experience the full taste of the product advertised.

While it can be debated as to whether the advert is in good taste or not, what can’t be denied is the uniqueness of the advert and its offering to advertisers.

Now....orange you glad you read this piece....

Following on from the airport incidents, in another stress related situation, Nivea brings us a date to remember (or forget).

In this, Nivea allows us to shape the date and see how the girl reacts in the most stressful situations, no thanks to us.

A Date To RememberNivea