01.09.14

This Week...Choosing the right train carriage, Café blackout, Travel back to 1964, Lego drowned in oil, the biggest monopoly board

Choosing the right train carriagePro rail & NS

Café blackoutTim Hortons

Travel back to 1964Tim Hortons

Lego drowned in oilGreenpeace

Choosing the right train carriagePro rail & NS

Choosing the right train carriagePro rail & NS

Pro rail has developed a platform-length LED display which provides real-time information on carriage crowdedness in the Netherlands.

The service consists of a 180-meter long colour LED strip that spans the length of the platform. The display aims to give commuters all the information they need to know where they should wait to get on the right carriage.

Numbers show whether the carriage is first or standard class, and the exact position the doors will be is also marked. Symbols show the carriages that are best for bikes, buggies, wheelchairs and large luggage, as well as quiet carriages. The boards also work with infrared sensors located on each train that detect how full each carriage is. A green strip means there are seats available, a yellow strip indicates that the carriage is fairly crowded and a red strip means it’s full.

Café BlackoutTim Horton’s Coffee, Canada

An entire Tim Horton’s store in a small Canadian town is blacked out in a prank to promote their new ‘Dark Roast’. Customers are encouraged to use their sense of taste in the absence of their sight.

The aim was to raise awareness of the launch through a viral video.

It gained 700,000 You Tube views in four days. After only 2 weeks, it had 2.5m views.

Travel back to 1964 Tim Horton’s Coffee, Toronto

As part of their 50th birthday celebrations, Tim Hortons turned Toronto's Yonge-Dundas Square into 1964, complete with vintage signage, old-school cups and actors dressed up in fabulous early 1960s styles to complete the picture.

They also handed out free coffee and doughnuts, which is just a tad above their 1964 price tag of 10 cents each.

Lego Drowned In OilGreenpeace

Greenpeace launches a viral video campaign to drive petition signatures volumes, demanding the end of the $116m sponsorship deal due to take place between Lego and Shell.

Drives strong emotional appeal by mixing something we know and love with something unexpected. Parody of the Lego Movie’s theme helps send the message home.

Used popular characters from Game of Thrones and computer game Halo to engage with community that spends more time and shares more online.

Results to date:5.5 million youtube views520,000 petition signings

The Biggest Monopoly Game BoardMc Donald’s

Mc Donald’s in Hong Kong set about bringing the monopoly game to the streets with their campaign named ‘The Biggest Monopoly Game Board’.

This was the fourth year they had run this campaign but this time they involved the people of Hong Kong and became a part of their daily lives.