Ideazfirst - Company Profile

Ideazfirst Marketing Services (P) Ltd 1

Ideazfirst Profile 2013

About Us• Founded in 2003, Ideazfirst Marketing Services (P) Ltd has became one of the

trusted name in innovative marketing services industry in Eastern part of India.

• We have worked with more than 150 clients, many of which are the biggest names in the respective verticals (Client details in subsequent slides).

• We have deep understanding of client marketing needs and come up with solutions based on research, study, innovation and creativity.

• Our distinctive and unique marketing solutions have been able to impact client businesses in sales positively and other surprising ways.

• This has been one of the biggest reasons we have retained most of our clients.


Our Services• Advertising

• Branding

• Media Planning & Buying

• Digital Marketing

• Events & Exhibitions

• Experiential Marketing

• Public Relations

• Sales Promotions

• Weddings Management

• Celebrity Management

• Talent Management



www.cabrand.in www.modelsrus.in

www.themepartyplanner.inwww.partyideas.inwww.rockingparties.in

www.celebrand.in

www.ideazfirst.in

- A brief profile

• We plan to represent elite artists from all facets of the entertainmentindustry like Television, Music, Theater, Digital etc.

• Connect with the Film and TV serial producers and directors for roles in their upcoming projects.

• Create a positive PR for the celebrity in terms of arranging cover storyphoto shoots for popular magazines / publications

• Inviting for Store / Event inauguration opportunities.

• Creating and updating fan page in various social networking sites likeFacebook, LinkedIn, Twitter, Google + along with Blogs and websites.


- A brief profile

• Modelsrus.in is a artiste management division of Ideazfirst, which promotes models, rock bands, Show hosts, Disco Jockeys, dancers, comedians, singers and other performers for events & TV reality shows.

• We enhance the profile of the artistes by the way of connecting them with photographers, gyms, choreographers, dieticians, salons, spas, fashion designers, accessory designers, stylists, image consultants, publications, press reporters, website designers, SEO specialists, social media marketeers, event managers, advertising agencies and production houses to help them shine better and faster…

• Modelsrus.in is not an employment agency and but do assign projects from Ideazfirst Clients.


- A brief profile

• Cabrand as the name signifies - Mobile outdoor and interactive advertising in 35,000 Ambassador Taxis in Kolkata.

• Making 35,000 yellow ambassador taxis in Kolkata available wherever the commuters need it. Commuters call a helpline, we find out vacant taxis in that area, direct the taxi driver to pick up that customer using conference call.


- A brief profile


• Marriages are the most personal and celebrated moments of one’s life.

Ideazfirst Wedding Management helps create the magic with flawless execution so that the entire experience becomes a cherished lifelong memory. We design and handle production and execute all wedding requirements in a customized fashion.

Why work with Us?• Our entire business processes are securely managed on cloud. i.e. Lead Generation, Potential

creation, Sales Process, invoicing system, vendor and project management, knowledge sharing intranet, training programs on Google applications and custom CRM systems.

• We are present in large number of industry specific social media networks like sonicbids.com, jamendo.com, cvent.com etc. (Check out slide no. 10)

• We have one of the largest database of performing artistes, banquets and other venues of India.

• We are incubated by IIT Kharagpur, hence have access to the best technological resources (Check out slide no. 11)



Some Case StudiesA glimpse

CHALLENGE – To create awareness of the Cyclothon event to the people whose livelihood depends

on bicycles like Newspaper vendors, milkman, postman / courier guys, other general vendors.

SOLUTION – Ideazfirst contacted all the newspaper delivery boys, Milk delivery centres, and local

clubs, with freebies like free registration, free helmets, bags, medical kit.

RESULTS – We got more than 1,000 participants during the event for the AMATEUR RIDE.

CHALLENGE – To promote the over the counter (OTC) drug

POLYCROL during Durga Puja

SOLUTION – Ideazfirst created a PUCHKA EATING COMPETITION

among the ten leading residential complexes and offered free

samples of the product after the competition was over

RESULTS – There were more than 600 participants with more than

6000 family memebers and friends cheering them to win the

PUCHKA COMPETITION. All the participants drinking the 50 ml

bottle of POLYCROL after the contest. Excellent brand recall.

CHALLENGE – To generate

authenticated offline customer enquiries

for National & International vacations.

SOLUTION – Ideazfirst connected with

the target audience at travel exhibitions,

organized series of residential complex

activations, multiplex and mall and club

events,

RESULTS – Each activity generated

more than 100 hot leads where MMT

was able to close more than 40% of the

leads.

CHALLENGE – To promote Fashion Resource Book 3rd Edition during the extremely glitzy fashion event – Blenders

Pride Fashion Tour at ITC Shonar in Kolkata.

SOLUTION - We invited the guests to click their own photographs on the stage specially designed for the book,

then emailed to the guests.

RESULTS - We clicked more than 250 photographs, of the who’s who of Kolkata page 3 audience and mailed it to

them, and they posted on their respective facebook profiles.

CHALLENGE – To launch the store with a WOW effect.

SOLUTION – Live Mannequins and fashion show on the escalators of Forum Mall, planned by

Shreyansh Innovations.

RESULTS – Talk of the town, with good press coverages, and the passers by wondering whether this is

a mannequin or a real person.

CHALLENGE – Launch the Reebok Zigtech Shoe in association with Carat MediaSOLUTION – The visitors ran on the treadmill with their own shoes first, and then tried running with the Zigtech Shoe, to feel the difference.RESULTS – Good Sales from the store.

Ideazfirst managed the four city

tour for D-link at Kolkata,

Durgapur, Guwahati and

Ranchi.

They promoted the BITS

Technology which helps save

electricity and other computing

resources intelligently.

CHALLENGE – Innovation in the

launch of PET CT Scan. The

facility was inaugurated by the

Honble Governor of West Bengal

– Shri M. K. Narayanan.

SOLUTION – Innovative stage

design and execution.

RESULTS – WOW From client

Challenge – To promote the TV

Soap “Ishti Kutum” and be the

talk of the town

Solution – Branded 100 taxis with

flowers and the design to depict

them like wedding cars.

Results – The taxi was noticed by

everyone and “Chalo Paltai”

tagline of Star Jalsa was aptly

justified.

Thank You

Contact us at:

M: 098301-16571

Off: 033-23649005

[email protected]

www.ideazfirst.com

Check out our event photographs on http://www.flickr.com/photos/ideazfirst/

mailto:[email protected]

http://www.ideazfirst.com/

http://www.flickr.com/photos/ideazfirst/

Ideazfirst - Company Profile

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