Hungry for Buns PowerPoint as of dec 7
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Transcript of Hungry for Buns PowerPoint as of dec 7
Hungry for Buns
Presented byYen Luu
Tony NguyenRochelle Ruperto
Making Food the Focus
Hungry for Buns
New Mission Statement:We believe that eating organic should be a part of a customer’s everyday lives and with our burgers eating organic is easy. In addition, we use all natural ingredients alongside other restaurateurs who believe that eating organic is beneficial. Our restaurant, Konjoe, means, “with gusto,” which really captures how we feel about our food and how we want to produce it.
New Tag Line: “We do organic right.”
Hungry for Buns
New Konjoe Logo
Hungry for Buns
Hungry for Buns Marketing AgencyMission Statement: Our company gives clients the resources they need to stay on top of the competitive market for the food industry. We focus on increasing brand awareness, customer traffic, and building demand for the client’s product. The businesses that we promote are food restaurants that focus on using organic produce and naturally raised animals. If the business takes pride in the uniqueness of their food, our agency will promote it. Your satisfaction is our success.Tag line: Making food the focus.
Hungry for Buns
Hungry for Buns Logo
Hungry for Buns
Corporate Image Strategy
Overview:• Increase brand awareness• Increase foot traffic• Increase customer demand for the product•Maintain a positive corporate image• Expand target market
Hungry for Buns
Brand Development Strategy
We do organic right.
Short Term Goals: • Launch locations
throughout California in the next 3 years• Launch new locations
throughout the U.S. in the next 7 years
Long Term Goals:•Become an
international brand and restaurant group• Improve Brand
Recall.• Develop a Brand
promise for our customers.
Hungry for Buns
Brand Positioning Strategy
Positioning:• Develop a strong essence for the brand• Food is freshly produced from suppliers• Maintain brand identity• How?
Hungry for Buns
Opportunity Analysis
Strengths:• No other burger places in the immediate area• Destination place for those who want a burger• High quality organic food• Fits in with the ambience of San Pedro Square Market
Hungry for Buns
Weaknesses
• Location, limited staff• Limited menu, no vegetarian items• Pricey • Long wait times
Hungry for Buns
Opportunities
• Expanding into a chain• Large customer base to reach out to • Happy hour• Loyalty Cards• College students• Catering
Hungry for Buns
Competitive Analysis
Direct competitors •Umami Burger• The Counter• IN-N-OUT
Indirect Competitors•Blush Raw Bar and Lounge•Bray Butcher Block and
Bistro • Little Chef Counter
Hungry for Buns
Target Market Analysis
•Konjoe serves all customers.• Target on three main groups:
First group: people work in downtown San Jose.Second group: people live near San Pedro Square.Third group: people who come from nearby other
cities in the Bay area.
Hungry for Buns
Market Positioning Analysis
•Differentiation• Food quality•Customer
service• Yelp reviews
Yelp Reviews:
“…one of the BEST burgers I’ve had, ever. Great service and great food = a happy customer.” – Diane H.
Hungry for Buns
Objective 1: Attract New Target Market College
StudentsSan Jose College Students•Ages 18-25• San Jose State University• San Jose Community
College
Hungry for Buns
Objective 1: Attract New Target Market College
StudentsGoals• Gain more college
student customers• Increase brand
awareness
Advertising Strategy• Spartan Daily Newspaper 1"
column• Facebook Advertisements• SJSU Planner Inserts• Groupon• Customer Loyalty Cards
Hungry for Buns
Hungry for Buns
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Objective 2: Attract Local Businesses & Large Catering
OrdersAdvertising Strategy:• To-Go menu• Catering menus• Metro Newspaper• San jose Mercury
Newspaper• Caviar Catering Company• Middle man• Free service for
businesses
Hungry for Buns
Social Media Plan:
• Yelp • Catering Coupons•Website• Instagram #mindfulmeat #eatclean• Facebook, Check-ins and Likes• Sweepstakes
Hungry for Buns
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Budget Analysis: Objective 1 Annual Budget
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Budget Analysis: Objective2 Annual Budget
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Price Analysis
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Evaluation
Media Plan:• To evaluate both objectives, we monitor feedback
from the same social media outlets• To create open dialogue with customers• To help rethink strategies to communicate with
customers
Hungry for Buns
Thank you for your time.