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    Human Factors and

    Motivation

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    Definition of leading

    Leading is the process of influencing people so thatthey will contribute to organizational and group

    goals.

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    Human Factors in Managing

    Multiplicity of Roles

    No average Person

    The importance of Personal Dignity

    Consideration of the whole Person

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    Multiplicity of roles

    Individuals are much more than a productive factor in

    managements plans. They are members of social systems of many

    organizations:

    Consumers of goods and services who vitally influence

    the demand. They are members of families, schools, churches, tradeassociations, and political parties.

    In these different roles they establish laws that governmanagers, ethics that guide behavior, and a tradition

    of human dignity that is a major characteristic of oursociety.

    Managers and the people they lead are interactingmembers of a broad social system

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    No Average Person

    People act in different roles, but they are also

    different themselves.

    There is no average person

    Yet in organized enterprises, the assumption is

    often made that there is.

    Firms develop rules, procedures, work schedules,

    safety standards, and position descriptions- all

    with the implicit assumption that people areessentially alike.

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    This assumption is necessary to a great extent in

    organized efforts, but it is equally important to

    acknowledge that individuals are unique- they

    have different needs, different ambitions, different

    attitudes, different desires for responsibility,different levels of knowledge and skills, and

    different potentials.

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    The Importance of Personal Dignity

    The concept of individual dignity means that peoplemust be treated with respect, no matter what their

    position is in the organization.

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    Consideration of the Whole Person

    We can not talk about the nature of people unless weconsider the whole person, not just separate and

    distinct characteristics such as knowledge, attitude,

    skills, or personality traits.

    The human being is a total person influenced by

    external factors.

    People cannot divest themselves of the impact of

    these forces when they come to work. Managers must recognize these facts and be prepared

    to deal with them.

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    Motivation

    Human motives are based on needs, whether

    consciously or subconsciously felt.

    Some are primary needs, such as physiological needs

    for water, air, food, sleep and shelter.

    Other needs may be regarded as secondary such asself esteem, status, affiliation with others, affection,

    giving, accomplishment, and self assertion.

    These needs vary in intensity and over time betweenindividuals.

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    Session Overview

    In dealing with employees, an intangible factor of will orfreedom of choice is introduced and employees can increaseor decrease their productivity as they choose. This humanquality gives rise to the need for positive motivation. An

    employees performance can be defined as beingdetermined by the interaction between ability andmotivation:

    Performance=Ability x Motivation

    The first(Ability) determines what he can do, the second

    (Motivation)determines what he will do. Thereforemotivation is the key element in management of employees.It is of utmost importance.

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    Basic Concepts

    Motivation is the consequence of an interaction

    between the individual and the situation. People

    who are motivated exert a greater effort to

    perform than those who are notmotivated. Motivation is the willingness to do something. It is

    conditioned by this actions ability to satisfy some

    need for the individual

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    Motivational process

    Unsatisfied need

    Tension

    Drives

    Search behaviour

    Goal achievement

    Need satisfaction

    Reduction of tension

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    Definition

    Motivation is a process which begins with

    a physiological or psychological need or

    deficiency which triggers behaviour or adrive that is aimed at a goal or an

    incentive.

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    Definition

    It is a general term applying to the entire class of

    drives, desires, needs, wishes and similar forces.

    To say that managers motivate their subordinates is to

    say that they do things which they hope will satisfy

    these drives and desires and induce the subordinatesto act in a desired manner.

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    Introduction (Cont.)

    Motivation is a psychological process that causes

    the arousal, direction, and persistence of

    voluntary actions that are goal directed.

    Motivation defined

    The process by which a persons efforts areenergized, directed and sustained toward

    attaining a goal.

    Or

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    Introduction (Cont.)

    Motivation

    is thepsychological

    process

    that

    leads to

    Choice ofbehavior

    that

    results in Some level

    of jobperformance

    The Motivation-Behavior-Job Performance Sequence

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    Types of Motives

    Primary Motives

    General Motives

    Secondary Motives

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    Primary Motives

    Hunger

    Thirst

    Clothing Sleep

    Maternal concern

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    General Motives

    Motives which can not be termed primary orsecondary

    Primary needs try to reduce the tension or

    stimulation whereas the general need inducesthe individual to enhance the amount ofstimulation.

    Also called stimulus motives-Love ,concernand affection.

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    Secondary Motives

    Learned drives become secondary

    motives

    IncludesCuriosity

    Manipulation

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    Achievement drive

    The desire of an individual to

    perform in terms of a particular

    standard of excellence or the desireto be successful in competitive

    situations.

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    Specific characteristics of a high

    achiever

    Takes moderate risks.

    Prefers immediate feedback

    Derives satisfaction on the successfulaccomplishment of a task

    Has total concentration or preoccupation

    with the assigned task

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    THEORIES OF MOTIVATION

    NEED OR CONTENT THEORYNeed hierarchy theory- Maslow

    Two factor theory-Frederick Herzberg

    ERG theory-Clayton Alderfer

    Acquired-needs theory-David C.McClelland

    COGNITIVE THEORIES

    Equity theory-J.Stacy Adams

    Expectancy theory-Victor H. Vroom,Porter and

    Lawler model

    Goal setting theory-Locke and latham

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    Reinforcement theory-B.F.Skinner

    Behavioural theoriesTheory X and Theory Y-McGregorTheory Z- Ouchi

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    Douglas McGregor's

    Theory X And Theory Y Theory X and Theory Y are two sets of

    assumptions about human nature. Theydescribe two contrasting models of workforce

    motivation.

    Theory X and Theory Y have to do with the

    perceptions managers hold on theiremployees, not the way they generally behave

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    Theory X: Assumptions of Theory X

    The average human being is inherently lazy by nature anddesires to work as little as possible.

    He avoids accepting responsibility and prefers to be led ordirected by some other.

    He is self-centered and indifferent to organizational needs. He has little ambition, dislikes responsibility, prefers to be led

    but wants security.

    He is not very intelligent and lacks creativity in solving

    organizational problems. He is, by nature ,resistant to change of any type.

    Theory Y

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    Theory Y

    Assumptions of Theory Y

    An average man is not really against doing work.

    People can be self-directed and creative at work if they aremotivated properly.

    External control and threats of punishment alone do not bringout efforts towards organizational objectives.

    People have capacity to exercise imagination and creativity.

    People are not by nature passive or resistant to organizationalneeds.

    An average human being learns under proper conditions. He

    is also willing to accept responsibility..

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    ABRAHAM MASLOWS

    HIERARCHY OF NEEDS THEORY Maslow's theory is based on the Hierarchy of Human

    Needs. According to Maslow, human behavior is related tohis needs. It is adjusted as per the nature of needs to besatisfied. In hierarchy of needs theory, Maslow identifiedfive types / sets of human need arranged in a hierarchy oftheir importance and priority :

    1. Physiological Needs

    2. Security / Safety Needs3. Social Needs

    4. Esteem Needs

    5. Self-actualization Needs

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    Maslows Hierarchy of Needs

    Self-

    actualization

    Esteem

    Social

    Safety

    PhysiologyFood

    Achievement

    Status

    Friendship

    Stability

    Job

    Friends

    Pension

    Base

    NEEDS

    General Examples Organizational Examples

    jobChallenging

    title

    at work

    plan

    salary

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    CLAYTON ALDERFERS

    ERG THEORY This theory ,like Maslows theory, describes needs as a

    hierarchy. Maslows Five needs have been condensed intoThree needs:

    Existence needs-These include need for basic material

    necessities. In short, it includes an individuals physiologicaland physical safety needs.

    Relatedness needs:Maslows social needs and external

    component of esteem needs fall under this class of need.

    Growth needs: Maslows self-actualization needs andintrinsic component of esteem needs fall under this category

    of need.

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    ALDERFERS THREE NEEDS

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    DAVID MCCLELLANDS

    ACQUIRED NEEDS THEORY

    McClelland classified three basic motivating needs:

    Need for achievement (nACH):The n-ach person is 'achievementmotivated' and therefore seeks achievement, attainment of realistic butchallenging goals, and advancement in the job

    Need for Power (nPWR):The n-pow person is 'authority motivated'.This driver produces a need to be influential, effective and to make animpact. There is a strong need to lead and for their ideas to prevail.

    Need for Affiliation (nAFF): The n-affil person is 'affiliationmotivated', and has a need for friendly relationships and is motivated

    towards interaction with other people.

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    David McClellands Theory of

    Needs

    nAch

    nPow

    nAff

    Need for AchievementThe drive to excel, to achievein relation to a set ofstandards, to strive tosucceed.

    Need for AffiliationThe desire for friendlyand close personalrelationships.

    Need for Power

    The need to make others

    behave in a way that theywould not have behavedotherwise.

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    Frederick Herzbergs

    Two-factor theory

    This Theory was propounded by American

    Psychologist Frederick Herzberg.

    It is also known as Herzberg's motivation-

    hygiene theoryand Dual-Factor Theory

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    The Theory states that there are certain factors in

    the workplace that cause job satisfaction, while aseparate set of factors cause dissatisfaction. In otherwords, factors that cause job dissatisfaction aredifferentfrom the factors that lead to job satisfaction.

    The opposite of satisfaction is not dissatisfaction butNo Satisfaction.

    Similarly, The opposite of dissatisfaction is notsatisfaction but No Dissatisfaction.

    http://en.wiktionary.org/wiki/Workplacehttp://en.wikipedia.org/wiki/Job_satisfactionhttp://en.wikipedia.org/wiki/Job_satisfactionhttp://en.wikipedia.org/wiki/Job_satisfactionhttp://en.wikipedia.org/wiki/Job_satisfactionhttp://en.wiktionary.org/wiki/Workplace
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    Hence, the Two-factor theory distinguishes between:

    Motivators :(e.g. challenging work, recognition, responsibility)

    that give positive satisfaction, arising from intrinsic conditions

    of the job itself, such as recognition, achievement, or personalgrowth.

    Hygiene factors(e.g. status,job security, salary, fringe

    benefits, work conditions) that do not give positivesatisfaction, though dissatisfaction results from their absence.

    These are extrinsic to the work itself, and include aspects such

    as company policies, supervisory practices, or wages/salary

    http://en.wikipedia.org/wiki/Job_securityhttp://en.wikipedia.org/wiki/Salaryhttp://en.wikipedia.org/wiki/Fringe_benefitshttp://en.wikipedia.org/wiki/Fringe_benefitshttp://en.wikipedia.org/wiki/Fringe_benefitshttp://en.wikipedia.org/wiki/Fringe_benefitshttp://en.wikipedia.org/wiki/Salaryhttp://en.wikipedia.org/wiki/Job_security
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    EQUITY THEORY

    First developed in 1963 by John Stacey

    Adams, a workplace and behavioral

    psychologist, the equity theory is based on the

    human instinct of comparison with others.

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    Equity theory states that employees seek to maintainequity between the inputs that they bring to a job and theoutcomes that they receive from it against the perceivedinputs and outcomes of others.

    While evaluating fairness, employee compares the job input(in terms of contribution) to outcome (in terms ofcompensation) and also compares the same with that ofanother peer of equal cadre/category. O/I ratio (output-input

    ratio) is used to make such a comparison.

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    The persons, system or selves against which

    individuals compare themselves are known

    as Referents. Referents can be classified as:

    1. Persons

    2. Systems

    3. Self

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    Equity Theory

    ReferentComparisons:

    Self-inside

    Self-outsideOther-inside

    Other-outside

    Equity Theory

    Individuals compare their job inputs and outcomeswith those of others and then respond to eliminateany inequities.

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    Equity Theory (contd)

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    Equity Theory (contd)

    Choices for dealing with inequity:

    1. Change inputs (slack off)

    2. Change outcomes (increase output)3. Distort/change perceptions of self

    4. Distort/change perceptions of others

    5. Choose a different referent person

    6. Leave the field (quit the job)

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    Equity Theory (contd)

    Distributive JusticePerceived fairness of theamount and allocation ofrewards among individuals.

    Procedural Justice

    The perceived fairness of

    the process to determinethe distribution ofrewards.

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    Expectancy Theory

    Expectancy Theory (Victor Vroom)The strength of a tendency to act in a certain way dependson the strength of an expectation that the act will befollowed by a given outcome and on the attractiveness of

    that outcome to the individual.

    h l h

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    648

    Expectancy Theory Relationships

    EffortPerformance Relationship

    The probability that exerting a given amount ofeffort will lead to performance.

    PerformanceReward Relationship

    The belief that performing at a particular levelwill lead to the attainment of a desired

    outcome.

    RewardsPersonal Goals Relationship The degree to which organizational rewards

    satisfy an individuals goals or needs and the

    attractiveness of potential rewards for the

    individual.

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    B F SKINNERS

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    B.F. SKINNERS

    REINFORCEMENT THEORY

    According to this theory, past actions and their outcomesinfluence a personspresent and future actions.

    Past behaviours associated with positive outcomes are

    repeated in future and behaviours associated with negativeoutcomes are not repeated.

    Therefore, the behaviour of a person is not influenced by hisinner needs and desires but by the external environment.

    KINDS OF REINFORCEMENTS

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    KINDS OF REINFORCEMENTS

    Four kinds of Reinforcements can result from employee behaviour:

    1. Positive Reinforcement such as a pay raise or promotion, is provided as areward for positive behavior with the intention of increasing the probabilitythat the desired behavior will be repeated.

    2. Negative Reinforcement is an attempt to show an employee what theconsequences of improper behavior will be. If an employee does not engagein improper behavior, he or she will not experience the consequence.

    3. Punishment such as suspensions, threats ,etc, is an attempt to decrease the

    likelihood of a behavior recurring by applying negative consequences.

    4. Extinction Behaviour is basically ignoring the behavior of a subordinate andnot providing either positive or negative reinforcement

    EDWIN LOCKES

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    EDWIN LOCKES

    GOAL SETTING THEORY

    Goal-Setting Theory Proposes that setting specific goals increase

    performance, and difficult (challenging) goals result inhigher performance than easy goals.

    Benefits of Goal-Setting The specificity (particularity)of the goal itself acts as aninternal stimulus (stimulation). E.g. When a sales representative commits (promises) to making

    eight sales calls daily, this commitment gives him/her a specificgoal to attain.

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    Goal-Setting Theory

    WILLIAM OUCHIS

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    WILLIAM OUCHIS

    THEORY Z Theory Z is an approach to management based upon

    a combination of American and Japanesemanagement philosophies and characterized by,among other things, long-term job security,

    consensual decision making, slow evaluation andpromotion procedures, and individual responsibilitywithin a group context. Proponents of Theory Zsuggest that it leads to improvements in

    organizational performance.

    A i J THEORY Z

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    American

    Organizations JapaneseOrganizations THEORY Z

    Short-term employment Lifetimeemployment Lifetimeemployment

    Individual decision

    making Collective decisionmaking Collective decisionmakingIndividual responsibility Collective

    responsibility IndividualresponsibilityRapid evaluation &

    promotion Slow evaluation &promotion Slow evaluation &promotionExplicit control

    mechanisms Implicit controlmechanisms Implicit controlmechanismsSegmented concern for

    employee as an

    employeeHolistic concern for

    employee as a

    personHolistic concern for

    employee as a

    person

    Victor Vrooms

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    Victor Vrooms

    Expectancy Theory This theory states that an individual tends to act in a

    certain way based on

    a) the expectation that the act will be followed by a given

    outcome and

    b) the attractiveness of that outcome to the individual.

    Key to the theory is understanding employee goals and

    the linkages (relationships)between effort, performance and

    rewards.

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    Motivation= Expectancy XInstrumentality X Valence;

    Where,

    1. Expectancy (effort-performance linkage)

    How hard do I have to work to achieve a certain level of performance?and Can I actually achieve that level?

    2. Instrumentality (performance-reward linkage) What reward will that level of performance get me?

    3. Valence or attractiveness of reward

    How attractive is the reward to me?

    Whether employees are motivated or not depends on their particular

    goals and their perception of the level of performance needed to attainthose goals.

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    Simplified Expectancy Model

    The Porter Lawler model of

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    The Porter-Lawler model of

    motivation Lyman W. Porter and Edward E. Lawler developed a more

    complete version of the expectancy theory.

    The theory states actual performance in a job isprimarily determined by the effort spent. But it is also

    affected by the persons ability to do the job and alsoby individuals perception of what the required task is.So performance is the responsible factor that leads tointrinsic as well as extrinsic rewards. These rewards,along with the equity of individual leads to satisfaction.

    Hence, satisfaction of the individual depends upon thefairness of the reward.

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    Job Characteristics ModelIt was given by Richard Hackman and Greg Oldh-

    man.The model has three elements: Core job characteristics

    skill variety

    tasks identity

    tasks significanceautonomy

    feedback

    Critical Psychological states

    feeling that the work is meaningful

    knowing that they are responsible

    actually finding out the results

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    Outcomes:

    high internal work motivation

    high satisfaction of growth needshigh degree of job satisfaction

    high degree of work effectiveness

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