How to get online and sell munster biz summit 2014
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Transcript of How to get online and sell munster biz summit 2014
INBOUND MARKETING
www.DigitalCascadeIreland.com
Susan Bourke
INBOUND MARKETING
www.DigitalCascadeIreland.com
INBOUND MARKETING
www.DigitalCascadeIreland.com
1981
INBOUND MARKETING
www.DigitalCascadeIreland.com
INBOUND MARKETING
www.DigitalCascadeIreland.com
2006
INBOUND MARKETING
www.DigitalCascadeIreland.com
Property Management
INBOUND MARKETING
www.DigitalCascadeIreland.com
Property Management
INBOUND MARKETING
www.DigitalCascadeIreland.com
2010
INBOUND MARKETING
www.DigitalCascadeIreland.com
2009-2014
INBOUND MARKETING
www.DigitalCascadeIreland.com
INBOUND MARKETING
www.DigitalCascadeIreland.com
Webinar/ DVD
INBOUND MARKETING
www.DigitalCascadeIreland.com
INBOUND MARKETING
The Business Guide To Inbound Marketing
www.DigitalCascadeIreland.com
We’re here to Cut Through The Noise so you understand
Inbound Marketing and how it can help you and your business
succeed online
INBOUND MARKETING
www.DigitalCascadeIreland.com
Topics I know & Topics I know &
Love Hate
(low-paying) (High-Paying)Insurance
Legislation
Property
Fashion
Gardening
Celebrity Gossip
SaaS
Tools
Sweet Spot- Love and High-Paying
Picking Your Niche
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Outbound -Traditional
Inbound Marketing
Interruption Marketing TV – Radio Advertising Cold Calling Newspaper & Magazine Adverts
Attraction Marketing Know, Like & Trust Traffic & Conversion
INBOUND MARKETING
www.DigitalCascadeIreland.com
ReputationAuthorityVisibilityEngagement
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
INBOUND MARKETING
The Business Guide To Inbound Marketing
Traffic & Conversion
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Target Client
Attract Engage Convert Deliver
Keywords
SEO
Video
Blogging
Social Media
Webinars
2.0 Web Pages Customer
LeadVisitor
Primary Conversion Environment
Lead GenerationCall To Action
Automation
Bridge To Offer SequenceEmail Marketing
Reintroduce R.A.V.E.
Longterm / ResidualUpsell/ Downsell / Crosssell
AffiliatePromoters
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Attract
Vis
ito
r
Tar
get
ed
Au
die
nce
High Value
Content
SEO
Keywords
Video
Blogging
Social Media
2.0 Web Pages
Webinars
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Attract
Vis
ito
r
Tar
get
ed
Au
die
nce
High Value
Content
SEO
Keywords
Video
Blogging
Social Media
2.0 Web Pages
Webinars
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Attract
Vis
ito
r
Tar
get
ed
Au
die
nce
High Value
Content
SEO
Keywords
Video
Blogging
Social Media
2.0 Web Pages
Webinars
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Attract
Vis
ito
r
Tar
get
ed
Au
die
nce
High Value
Content
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Engage
Lea
d
Environment
Vis
ito
r
ConversionPrimary
AutomationCall-To-Action
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Convert
Lea
d
Bridge To Offer Sequence
Cu
sto
mer
Follow Up email
#1
OnlineContent
Follow Up email
#2
OnlineContent
Follow Up email
#3
OnlineContent
Follow Up email
#4
OnlineContent
Follow Up email
#5
OnlineContent
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Deliver
Cli
ent
Cu
sto
mer
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Step #1Create a fully automated “Primary Conversion Environment”which is 100% dedicated to the conversion of leads on to a list(database)Write, record and produce high quality, educational, solutionbased content with calls to action to populate your follow up.
Build a “Bridge To Offer” email sequence to offer information,education and services into that targeted list on auto pilot.
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Step #2Set up your “Social Media Platforms” (Brand Aligned) in orderto distribute your online content
Commit to creating at least 3-5 pieces of high quality content(Blog posts, Video, Audio) every month (SEO driven & keywordrich)Upload to the blog section of your site or micro site
Focus on keyword rich titles, at least 500 words, include video oraudio if possible and internally link to other articles within yoursite
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Step #3Create a “Social Posting” Regime to distribute your optimisedonline content
Google +
Niche Social Platforms
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Step #3
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
Step #4Build up your product and services with multiple growing pricebands to offer into your list.
INBOUND MARKETING
www.DigitalCascadeIreland.com
What Is Inbound Marketing
INBOUND MARKETING
www.DigitalCascadeIreland.com
Set Up Your FREE Initial Consultation
http://www.digitalcascadeireland.com/talk/
Special Offer For Today ONLY!
A Complete Lead Generation Funnel Built For YOU!!
N
Opt In Page FREE Gift Delivery Page
Bridge To Offer Sequence OFFER PAGE
Special Offer For Today ONLY!
Set Up Your Web Address & Host Your Site FREE For 12 Months
Create A Lead Generation Micro Site With Delivery Page
Set Up An Autoresponder So Your Lead Generation Runs On Autopilot
Build A “Bridge To Offer” Sequence With You
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You Will Have A FULLY OPTIMIZED AND AUTOMATED Lead Generation Site For YOUR Business... All You Have To Do Is Drive Traffic To It And We Can Advise You
On That As Well!!!
Full Consultation On The Content YOU Need To Create For The Site
INBOUND MARKETING
www.DigitalCascadeIreland.com
http://www.slideshare.net/HubSpot/20-key-takeaways-from-the-dublin-web-summit