How to gain audience pleasure

Louise Charity- AS Media

Direct mode of address

How the magazine speaks to the readerFor example Colloquial language Personal pronouns such as, “you,

we, us..” Appealing imagery for a specific

audience Magazine would be adapted to suit

the lifestyle choices of the reader. E.g. Kerrang would have pages to sell clothes that their audience will like.

‘Freebies’

Free gifts such as: posters, CD’s, make up, downloads and vouchers can also tempt a person to buy your magazine because there is the opportunity to have something else as well as the magazine.

‘A sense of being given to’

Give the audience Information

Tour dates Gig guides Interviews Surveys

Entertain

You get a certain type of pleasure from reading about music that you like because it’s a sense of irony where you already know what the article might entail

Humour is also a benefitting factor in this

Ritual pleasure of consuming the familiar

Subscription- receiving the copy of the magazine every time it is issued gives you a sense of fulfilment.

You know what will be on each page because you have read the magazine so often. For example: in newspapers men always turn to the back to read the sports pages first so they have a clear idea in their head of which section to turn to first.

Sense of belonging to a community of readers

A group of people who have the same taste in music

Online forums/ fan clubs- HOWEVER there is that sense of the unknown where you might not know who you are talking to so there is always that danger.

Opportunity for self definition

This could provide an chance to express in a completely new way that you may not have been able to do before which might bring people ‘out of their shell’ which can help define you as a person.

I will include…

Words form the semantic field of music (words you would associate with music) in my magazine. These are words such as…