Social data for marketing Intelligence

Gain marketing intelligence through the power of Social

Audience Profiling 

CIRCLES OF PROVEN SUCCESS

SOCIAL AUDIENCE PROFILING HOUSE OF CARDS

Netflix determined that the overlap of these three areas would make « House of Cards » a successful entry into original

programming.

David Fincher DIRECTOR

House of Cards

BRITAIN

Kevin Spacey ACTOR

House of Cards U.S.

3 W’S

SOCIAL AUDIENCE PROFILING HOUSE OF CARDS

What does my audience

want ?

Who are my audience

Where are the best channels to feed my audiences ?

3 W’s

WITH SOCIAL AUDIENCE PROFILING BRAND CAN FOCUS ON DECISION.

SOCIAL AUDIENCE PROFILING PRESENTATION

Acquire and connect insights to prescribe next best action.

INTELLIGENCE

The structuring and visualisation of

data.

ANALYTICS/REPORTING

Deeper understanding of the who, the

what and the why.

INSIGHT

Social Media and owned

DATA

FROM MASS TO PERSONA SEGMENTATION

SOCIAL AUDIENCE PROFILING PRESENTATION

THE AMOUNT OF DATA IS INCREASING.

SOCIAL AUDIENCE PROFILING PRESENTATION

DID YOU KNOW FACEBOOK KNOWS YOU

BETTER THAN YOUR…

SOCIAL AUDIENCE PROFILING INTRO

Researchers have found that, after a Facebook user « Likes » a certain number of items, the social network could develop a personality profile that’s more accurate than personnality assessments froms friends, family members, and even spouses. The study from researchers at the University of Cambridge and Standford University showed how well a computer can assess a personn’s personnality.

Friends Family Spouse

70 150 300

IF YOU HAVE BEEN LIKE MORE THAN

Social data for business

SOCIAL AUDIENCE PROFILINGIs changing market research

DISCOVER WHO YOUR AUDIENCES ARE THANKS TO A

PROFILING BASED ON THOUSANDS OF CRITERIA CLASSIFIED IN CATEGORIES

SOCIAL AUDIENCE PROFILING VALUES FOR BRANDS

A SIMPLE AND YET POWERFUL INTERFACE

SOCIAL AUDIENCE PROFILING VALUES FOR BRANDS

DISCOVER WHO ARE THE TARGETS AT EACH STAGE OF THE CONSUMER JOURNEY

SOCIAL AUDIENCE PROFILING CUSTOMER JOURNEY

Peop

le&interested

Leads

Hot&leads

MB&drive

rs

Awareness

Evaluatio

nClose&to&

conversio

nCo

nversio

n

Conv

ersio

nCl

ose

to C

onve

rsio

nEv

aluat

ion

Awar

enes

s

>

>

>

>

Brand or competitors likes

Website visitors

People asking a demo or downloading a brochure

Clients

IMPROVE YOUR MARKETING DECISION THROUGH

STRATEGIC AUDIENCE INTELLIGENCE

SOCIAL AUDIENCE PROFILING COMPETITIVE ADVANTAGES

MEDIA BUDGET OPTIMIZATION

BRAND ENVIRONMENT

RELEVANCY

CUSTOMER & MARKET

INTELLIGENCE

SOCIAL AUDIENCE PROFILING COMPETITIVE ADVANTAGES