How to Craft a Standout LinkedIn Headline
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www.englishtrackers.com MODULE 3/12 1 Crafting a stand out LinkedIn headline!
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Transcript of How to Craft a Standout LinkedIn Headline
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Crafting a stand out LinkedIn headline!
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Your headline is your flag. It flies next to your name.
It says WHO you are.
It promotes the services or products you offer.
It flies everywhere your name goes.
What’s a headline?
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It keeps on networking even when you’re not.
It’s a waste not to use that opportunity to communicate who you are or what you do – or both.
A headline never sleeps!
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This is what you’ll learn in this module:
The different headline styles
The art of writing a headline
How to select a headline style that fits your LinkedIn strategy.
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Firstly - You can’t craft a
headline if you don’t know
your keywords.
Take a few minutes to
brainstorm them.
Which words describe
you and your skills?
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Why is it SO important to spend time crafting a headline?
Because LinkedIn is a big search engine and people look for you, yours skills, services or products by typing in the search box.
Do a search on yourself to see where you rank.
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There are four styles of LinkedIn headlines:
Only keywords
Position and company name
Keywords plus a tagline
Only tagline
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Which of the four styles is right for you?
No one style is right – it depends on what you want your LinkedIn profile to do for you.
That’s why it’s important to know your LinkedIn strategy before you start!
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Your keywords should appear in your headline - if possible.
If I‘d put "Founder at English Trackers" not only would nobody
have a clue what I do, but they wouldn’t be able to find me.
Let’s look at the four styles of headlines…
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1. A person’s position and name of company
When you fill in your current job, LinkedIn wants to
automatically make that position your headline.
You don’t have to let it!
To avoid this, you need to untick the option “Update my
headline to:”
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However … if you are an employee, this may be the most appropriate headline for you.
For some people the name of the company may be a keyword in itself. Product Development at Apple
Adjunct Professor at Virginia Tech
Think back to your LinkedIn strategy to find if this is so.
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1. A person’s position and name of company
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2 - Just keywords
For some people, having a tagline is too sales-y!
Rather than use a hyphen, use what they call the ‘pipe’ | to separate your keywords. It looks neater than hyphens or slashes.
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2 - Just keywords
Just having keywords can be useful for people who have different skill sets and who want to be found for ALL their skills.
Water Treatment Expert | Consultant | Coach
Here, our guy has one gumboot firmly in the water treatment field and the other in the consulting field.
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3 - Keywords plus a tagline
Favourite style for people in the entrepreneur/ business owner group.
You can place your keywords in your headline AND take the opportunity to
start pitching yourself, your services/products etc.
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Remember: a tagline is aimed at your target audience.
So write it with them in mind.
4 - Only tagline
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4 - Only tagline
When creating your tagline, good questions to ask yourself are:
• Who am I?
• Who do I help?
• How do I help them?
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The best place to find inspiration is right in LinkedIn!
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List your keywords by most important first or an order that suits you.
Crafting your headline
Play around with a few headline ideas – only keywords/only tagline/a combination of the two.
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Capitals and number of characters!
Write headlines as if they are titles.
Capitalise every word except for small words such as a, and etc.
You have room for 120 characters (including spaces).
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Got one that’s near perfect?
Publish that new headline!
It’s motivating to see your new headline up there. It shapes who you are, and gets you out there for everyone to see.
Publishing your new headline
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Check your ranking on LinkedIn again now –
have you moved up at all?
Check your ranking on LinkedIn
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In this module we’ve learned: • There are different styles of
headlines,
• How to select a style that ties in with your LinkedIn strategy and,
• How to craft a headline.
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Free screencast tutorialIn the tutorial, I’ll show you how to:
• Publish your headline
• Identify how different people use their headlines
To access the free tutorial - click here
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Slide deck creationContent created by LinkedIn trainer Bridget Rooth
Slide template design and sketches by Martin Barnes
