Standout Exhibit Report

Standout Exhibit Report

Selected and Prepared by the E3 Exhibitor Evaluating Team:

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LAS Vegas CONVENTION CENTER - 3/21-3/23/2017

31 Standout Exhibit Ideas Selected by the E3 Exhibiting Effectiveness Evaluation Team

By Jefferson Davis, Tradeshow Bob Milam, & Judi Baker-Neufeld

As a value-added exhibitor service, ASD provided new exhibiting companies with a complimentary E3 Exhibiting Effectiveness Evaluation. The report acknowledges exhibitors who displayed imaginative, creative, and effective ideas. The photographic report serves as a show specific knowledge resource for all participating companies.

Note: The exhibits in this report are in no particular order and are not ranked good, better, or best. These only represent a sampling of the many effective exhibiting practices we observed at ASD Market Week. Enjoy!

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2017 Competitive Edge

Effective Merchandising: UNI Hosiery

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1A. In a sea of booths with

too much merchandise and

not enough story telling and

visitor guidance, UNI Hosiery

thought like a retailer. Not only

did they recreate their own

store, UNI also used smartly

placed signs to target their

visitor, tell their company

story, focus on their show

specials, and call out their

quick shipping locations. Every

exhibitor can learn from this

great example.


Effective Messaging: UNI Hosiery


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1B. Features and benefits were clearly

outlined on a well placed poster on the

perimeter of the booth.

1C. UNI made it easy for attendees to

understand some of the benefits of

working with the company.

Eye-catching Product Promotions

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2. Velzera 3. ILYS

This is a low-cost, but highly-effective example of

using well-placed signage to guide buyers to their

best sellers. The approach helped buyers know

exactly where to focus in the booth.

This inline exhibit used a visually-attractive and

high quality slat wall with outstanding visual

merchandising to recreate the in-store POS

experience. See the featured product on the

internally lit mannequin? So did every buyer!

2017 Competitive Edge 2017 Competitive Edge

Small Exhibits with Big Impact

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Among the best small booths in the show, Kool

Breeze used a well designed fabric exhibit with

informative graphics and well-placed A/V to demo

the product. For added impact, embroidered product

samples showcasing companies Kool Breeze was

targeting were prominently placed on the aisle.

4. Kool Breeze 5. Emojis

Ok, it’s no big secret that people are people watchers. Capitalizing on this knowledge encouraged Emojis to integrate their product into a wearable promotion. Attractive staffers wearing the product attracted attention and more attendees to the booth.


Show Stopping Props & Great Callouts

7. Moon Collection

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This small but crafty booth is a clinic on how to

use a show stopping staff prop and a cool iconic

graphic backdrop to tell what you sell fast.

6. Showaflops

Calling out to your audience is a smart

engagement strategy. This small booth placed

their call out copy in a high visibility place…

right where it needed to be for optimum

impact.


Effective Retailing and Succinct Messaging

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8. Sexy Couture: This booth was a

clinic on space optimization and

recreating the retail environment. Two

mannequins at the front demanded

attention. A colorful well-lit backdrop set

the frame. Products on display on the

top rack and those below recreated a

retail environment for attendees.


Interactive Product Demos

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9. Interactive demos are the

#1 way attendees prefer to

engage in the exhibits. Not

only does it attract an

audience but it also educates

the prospects about products

and services. Uncle Bubble’s

bubble tube demo was

irresistible to passerby's. This

approach can lead to

increased booth traffic, leads

and sales.


Strong Branding & Effective Booth

Communications

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10. Aurora: Strong

branding throughout all

elements of the exhibit

demonstrate a commitment

to consistency. This

strategy communicates

uniformity which makes a

strong and positive

impression on buyers.


Impressive Visuals and Messaging

11. Amazing Shine: A picture’s worth a 1,000 words and this booth proved it! Large, colorful strategically placed graphics like these make it easy for attendees to find the booth. Adding descriptive copy helped Amazing Shine understand the value proposition.

13. illumibowl: No wonder this company was on Shark Tank! A large billboard style graphic with clear messaging let buyers know exactly what they do. From time to time a staffer even sat on the toilet drawing more attention to the product. Now that’s show biz!

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Great Ideas – Extending Presence

Beyond the Booth: The Naked Bee

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13. To extend their presence

at ASD, and drive traffic to the

booth location, Naked Bee

utilized a product pedestal.

This contained a strong call to

action using three magic

words…NEW, FREE, SPECIAL

giving visitors additional

incentives to visit.


Powerful Message & Graphics:

PowerAwareUSA

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14. Direct message, not clever

nor cute. PowerAwareUSA

stated EXACTLY who should

stop and talk to them - and

why! A Buyer of cellular

accessories would find this hard

to resist.


Elegant Booth, Great Merchandising:

Cil Lashes

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15: This previous ASD Best of Show Winner never stops improving their exhibit. Their elegant booth

used an art gallery theme to communicate the company’s outstanding product quality. To reinforce

the gallery strategy, graphics were presented inside picture frames and fresh flowers were liberally

placed around each display. The staff was easy to identify in their elegant attire accented with large

floral boutonnieres. In all there was a clear message of quality and class to the exhibit.


Eye-Catching Color & Lighting:

Southwest Specialty Food Inc.

16. Hot colors and strong lighting demand attention. It’s even better when your products are also hot and spicy. This approach not only reinforced the products key attributes, it also attracted its fair share of attention.

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Communicating How to Sell Your

Product: Pennsylvania Dutch Candy

17. Buyers need to know more than what you sell…They also need to know how you can help them sell it and why to buy it from you instead of another company! Promoting your in-store POS with visible pricing makes the buying decision much easier.

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18. When possible, why not create your exhibit using the actual product? This small company smartly used oversize Lego type bricks for the back wall display. This tied in perfectly with the company’s main products; hats that included space to build and display Legos on the rim.

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Good Integration of Product in Display:

Brick Brick


Colorful, Eye Catching Inline Booths:

Mod Milk

19. Colorful, eye catching halo lighting around two logos and “high voltage” well lit graphics gave this booth an edge. All this combined to ensure this unique stand was not to be missed.

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Great Lighting, Color & Imagery

20. Crazy Skate Co.: Here’s another excellent example of how to turn an ordinary slat wall into a brightly lit and well branded

mini retail skate store. Well done!

21. j-lash: Impressive backlit images are an irresistible attention getter in this colorful exhibit. No question about who

j-lash was and what they do in this can’t miss exhibit.

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Recreating a Top Notch Retail

Environment: the CRÈME Shop

22. Exceptional example of how attention to detail, lighting, messaging, and easy to access product displays created a simulated retail environment to great effect.

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Good Company Descriptors: Topco

23. Topco is a food buying cooperative so it was critical that they quickly communicate this in the display. The succinct benefits/ company descriptors quickly established a connection with target attendees while it told attendees what Topco offered attendees.

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Great Parallel Imagery:

New Santa Cruz Shredder

24. Santa Cruz paralleled their grinders to the surfing culture, using miniature surfboards to deliver product information and show specials. Very eye-catching and original approach to messaging.

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Effective Descriptors and Messaging:

CBD Drip

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25. CBD was one of the best communicators of what they sold and why the audience

should care. The #1 most trusted brand was supported by a tagline on the tablecloth positioned on the center counter that couldn’t be missed. The descriptor communicated how CBD drip was the official Vape Additive so it was easy to understand what the company was promoting.


Outstanding Merchandising: Grav 26. Grav presented its stunning glassware in an art gallery like setting that attracted its fair share of attention. The displays were supported by product information delivered in video format. The outstanding production values attracted an audience and encouraged them to learn more about Grav’s outstanding product line and company resources.

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Effective Product Promotions & Customer

Benefits: Cannabis CBD Edibles 27A. Products were admirably showcased in a step display that was labeled so each candy was easy to identify. The primary benefit of FREE SHIPPING was highlighted in front of the display so it couldn’t be missed.

27B. The colorful backdrop included enticing photos of the Cannabis Candies with the company ID prominently featured.

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Clever Booth Attractions: Best Whip 28A. Products were nicely displayed on the shelves on the display. The video over the top shelf indicated how the products worked. Best Whip was reinforced on the counter at the front which was also covered with product photos for additional reinforcement.

28B. Best Whip hired an actress to play the part of one of the Best Whip characters. Attendees lined up for a photo op. This provided prospects with a reminder of their visit to the booth.

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Great Merchandising and Informative

PowerPoint: DCGreeting.com 29A. To showcase the DCGreeting.com line of products, not only did they set up a complete greeting card display as it appeared in the stores, they also presented an outstanding video to reinforce product information, features and benefits.

29B. One of the slides specified why buy from Dickens. It succinctly communicated how retailers could profit from a relationship with the company.

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Original Approach to Exhibit:

MIDTENN Wholesale 30. It may not look like much, but to retailers it presented a whole new money making opportunity. MIDTENN’s primary products were consolidating mixed lots from Amazon and EBAY sellers, re-packaging these and selling the palettes to retailers. All of this was effectively communicated on the front of the boxes. In addition to scanning attendees, the palettes were on sale for onsite buyers.

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Visible Show Specials and Eye Catching

Displays: Leap Year 31. Leap Year, a distributor of a variety of high visibility children’s educational toys did an exceptional job of organizing and showcasing its wide product line. In addition, they were quite effective at highlighting the show specials in a number of high visibility areas on the tables around the displays.

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Thank You for Exhibiting at ASD Market Week!

Mark your calendar now for

March 11-14, 2018

And be sure to bring your creativity and excellent execution so

we can feature your exhibit in this report next time!

Standout Exhibit Report

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