Create Standout PAC Communication for 2016
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Create Standout Communications in 2016 Amie Adams, President Dunn Associates
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Transcript of Create Standout PAC Communication for 2016
Create Standout Communications in 2016
Amie Adams, PresidentDunn Associates
The Elephant in the Room
Gallup survey
Be Strategic!
Make APlan
BeSpecific
Con ductRese arc h
Define YourGoals
Year-Round Communications
Annual Reports
Is Your Website Ready?
Is Your Website Ready?
Is Your Website Ready?
Campaign
Campaign
11
Campaign
Campaign
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Let’s Talk
Present Information Differently
What’s Old is New
What’s Old is New
Infographics
Infographics
Campaign
Say Thank You
Follow Up
Newsletters
Use Images
Consider Your Content
Election Year Opportunities
Voter Registration
Education on the election process
Election updates
GOTV (Get out the Vote)
Online Voter Registration
GOTV
Consider Your Culture
Does Your PAC Have a Brand?
Relx pics
Reed Elsevier logo?Other PACs with a strong brand?BNSF / AMGEN / Orbital
Target Your Messages
Interactive Data
What’s The Subject?
Mobile & Desktop
