How did you attract/address your audience?

Clara Schjødt

Cover Page

The masthead is placed on the top of the page and therefore very easily seen – attracting more readers as they have been noticing the magazine’s name several times. The white, simple font is making the magazine-name stand out from the more messy background, and parts of “Replay” is hidden behind the male on the cover photo – suggesting that the readers already know what magazine it is and they don’t need to see the whole name in order to recognize it.

The coverlines are revealing small pieces about the articles in the magazine which will make the browser want to read more. The coloured boxes behind the coverlines are making them stand out from the page and drawing the reader’s eye. Some of the words are also highlighted, such as ‘hots’ and ‘nots’ to attract the audience so that they would feel persuaded to buy the magazine in order to read what cool or lame.

The banner on the bottom of the page is not only promising ‘exclusive’ posters – a highlighted word that will attract the audience as they seem to get these features no where else – but according to my audience research, freebies are highly popular among my readers. By promoting the 3 posters on my cover page I am therefore guaranteed a couple more buyers.

The splash Image of the boy appeals to my target audience which will either be boys aspiring to be like him, or girls who are attracted to him. The way he stares straight into the camera might catch the browser’s eye and make them feel persuaded to buy the magazine. Since the artist on the photo is quite young, the youths and young adults can relate to him and therefore want to read the article about him – appealing to the target audience for my magazine.

Competitions are a big hit among my magazine readers as they love freebies. I have therefore chosen to feature a few words about Lady Gaga’s new perfume and the contest on the cover page as it will attract more readers immediately.

The layout is adjusting to the portrait of the boy, suggesting that he is very important and not someone that the audience should miss out on reading about. The colour scheme is quite neutral as none very masculine nor feminine colours are used – appealing to both females and males. Since I chose not to use any popping colours such as red or yellow, the magazine looks much neater and attracts a mature and understanding audience who buys the magazine because of the quality and not because it catches their attention on the shelve or promotes itself so much.

The pull quote will attract the readers as the fact that the artist is planning on a European tour is very surprising and good news for the fans. Since the magazine is being published in the UK, a European tour appeals to the magazine readers which are most likely living in the UK and interested in his music.

The sticker is placed closely to the artist’s face in order to make the reviews easily noticed by the readers. The strong colour and uncontroversial shape makes the sticker pop out of the page and impossible to ignore.

The price is the smallest text on the cover page because the readers will already feel so tempted to buy the magazine after seeing all its features that they do not care about the price.

** NOTE: I forgot to add the price (£3.50) and the date underneath the barcode when I made the magazine. Now it is too late, but I am going to pretend like it is written there even though it clearly isn’t.

Contents Page

The colour scheme used is very colourful and interesting – appealing to the youths and young adults who likes excitement and lots of things going on at a time. The colours were originally supposed to appeal to a female audience, but in the context with the rest of the page, the colour scheme balances out the femininity with the two images of boys in urban locations.

I chose to use a lot of images because my audience research showed me that most of my readers cared more about looking at photos than reading a lot of text. I therefore sized them quite big, so that the browsers would look at the pictures and get inspired to read the corresponding articles. The images are very different from each others in angles and shots, suggesting that the magazine can offer a lot of exiting contents and therefore attracting more people to read it.

The page numbers are emphasized by the colourful shapes behind them which draws attention as well as spicing up the page to make it more interesting looking. The big numbers make it easy for the audience to flick to the right page straight away. The most important article is attracting the most readers as the page number is even bigger and also screaming out “cover story” which implies that the audience can’t miss out on anything as important as this interview.

The social media banner along the bottom of the page is making it easier for the readers to interact with the magazine on different platforms. This will give the magazine more attention and readers.

The note from the editor will make the readers feel like the magazine is aimed specifically towards them. The casual language and happy undertone will make them feel persuaded to read what is created so nicely to suit their needs, and therefore buy the magazine. By adding a photo of the editor as well, the audience can get an idea of how the people working behind the magic looks like. They might feel like they are getting to know the staff and buy the magazine out of pure friendliness.

The girl in this photo is wearing flawless makeup, styled hair and she is standing in a very confident posture. This will appeal to the young girls who will see her as a style icon and someone to aspire to be like. The article reinforces this point, as the readers now exclusively can get to know her best fashion and beauty tips by purchasing the magazine.

The two categories organises the page to make it neater looking, and easier to gain an overview on. The audience will also feel persuaded to read about the ‘one time only’ topics which are exclusive and never to be seen in the magazine again. The contest that is featuring in the magazine will also attract people to buy the magazine as they believe they can win the competition inside.

The headline on the contents page stands out, as the bold font is coloured black on top of a white background. This will catch the browser’s eye.

Double Page Spread

The big main photo is covering a whole page, attracting people to buy the magazine as they can tear out the page and use the photo as a poster. My audience research also showed me that the majority of my readers is more willing to look at photos than reading a lot of text, so the big image will appeal to them.

The pull quote is quite surprising and funny, and it will make the audience want to read more of the article to find out whether or not this statement is true. It is written in a bold, black font on top of the white background so that it stands out and is easily noticed by the browser,

The sub-heading uses quite short and snappy words in order to make the readers want to know more about everything. The name of the artist is highlighted in a popping, blue colour as he is a memorable person who will attract readers because of his fame.

The image in the middle of the interview is standing out from the rest of the page with it’s circular shape. The photo also helps splitting the interview up in smaller, more organised parts so that the layout looks more professional and fun.

The headline is using a very bold, youthful font in an interesting colour in order to draw attention towards the article. The font also reflects the exciting and urban style of the magazine, as it is both the same colour and similar shaped to the graffiti on the wall behind the boy on the main photo.