How did I attract my Audience ?

By Ross Glover

COLOUR

I have appealed to my target audience through color by keeping my colors conventional and suitable for the target audience. My colors are conventional by being suitable for the mainly male audience as there red, white and black connote aggression and violence which also suits the target audiences psychographic as they have different kinds of interests.

Also the less conventional colors such as the yellow help give the cover a good aesthetic appeal which is what my audience liked to see in a magazine.

I tried to make the colors as contrasting as possible also to make the cover look sharp and high quality to improve its look and also use colors that suit the artists costume thus creating a better look of the magazine suiting the target audience.

FontsI have used mainly bold and sans-serif fonts as these are more conventional and suit the mainly male and masculine audience. For example the ‘ENGRAVE’ text is visually appealing because it shows the main band of the magazine and is easy to read fonts to suit the male audience. The ‘Iron Claw Return’ font is slightly different to the bold text but it is still conventional because of its rock and metal look. This font also connotes masculinity so also suits the target audience also language like ‘Iron Claw’ is masculine language.

Mode of AddressWith the use of different fonts colours and images to create a mode of address that the magazine is aggressive and has similarities to the reader. I created this kind of mode of address through the front cover by use of aggressive and appealing language such as ‘Bare knuckle fights’ and ‘death ride’.

ImagesMy images are as conventional as possible as I incorporated conventional costumes for example the black and red outfits. I also considered setting to make them more conventional. My images will stand out to the readers because they are wearing similar clothes that the readers may be interested in. Also my artists are standing in poses that signify rock which also helps to relate to the audience. The sunglasses prop also helps the reader as it creates an affect that the artists has some style which the audience would enjoy.

The mainly male audience would also enjoy the rock hand symbol pose as this suits their psychographic of going to rock concerts themselves. I also used the derelict background to promote the youth of the magazine as it connotes being free and wild to suit the 15-26 year old target audience.

ColourI have kept to my house style colours of red, white and black to keep the same conventional affect but also keep my brand identity I am trying to create through colour. I have used the contrasting white and black for aesthetic appeal which was something that the target audience preferred to see in a rock magazine.

The red and black colours also signify aggression and violence which also helps to relate to the male target audience. The white half of the page makes the black text stand out more to make it look better and keep it conventional.

FontsI have sans-serif fonts as these are more masculine and easy to read suiting the male audience. The font style also keeps to the house style and also helps to keep the brand identity. The fonts has some affects on them for example the cracked font style which also gives the fonts and aggressive and cracked affect. The fonts suit the ones on the front cover of the magazine. As well keeping the magazine overall aesthetically appealing.

Mode of AddressWith my contents page I tried to keep with the house style by keeping the same colours and fonts throughout. I tried to create the mode of address through the contents page and appeal to the audience by showing a lot of available contents especially articles and interviews. I used large headers like FEATURES which shows a lot of content of the magazine and also appeals to the target audience.

ImagesOn my contents I used images that was conventional like on my front cover and considered mainly costume and not setting. I used black clothing on my contents page as this is a conventional colour for the genre and connotes violence and death. This kind of clothing would help me appeal to my target audience as this would suit their psychographic. The image of Chris also suits the audience and reader because he is in a laid back and calm kind of pose which suits the audience with care free lifestyles.

I also appealed through the use of accessories such as the sun glasses which are mysterious so appeal to the audience for wanting o read the article more to find out about this mysterious figure.

ColourI have used colour to appeal to my audience through my double page spread by keeping conventional colours that keep with the house style. This suits the audiences psychographic and appealed to the mainly male audience. I used the aggressive colours that also made the double page spread look professional and easy to read giving it an appealing look which was popular in my audience feedback. I have used the black and white background and font colour on the article to make it easier to read and more ordered which was also something that my audience appreciated.

FontsOn my double page spread I used fonts that were bold and masculine to appeal to my target audience. For example the Titus masthead is in a white bold font which stand out on the page and is easy to read which suits the male audience. I tried to use as many sans serif fonts as possible to appeal to my audience and the I just cant stop rocking font has a broken affect which makes it more conventional as it suggests destruction. Also the main article font is in all capital letter and bold black font. I done this with my font to make it easier to read and also to contrast with the white background to make it more aesthetically pleasing to appeal to the target audience.

Mode of addressThrough the use of violent imagery I created a mode of address that relates to the audience by the artists themselves doing wild actions. I also used text like we caught up with the band to show the reader the content and also help to create a link between the artists and the reader.

ImagesI used a long shot for my contents page to show the reader the entire band together which shows off all their costume and actions which helps to appeal to the reader. All of my artists wore big boots and mainly black clothing which is conventional and appealed to the male target audience.

Also the guitar prop was the main reason this image worked as guitars are obviously conventional for the genre but also a lot of the audience themselves played guitar so would enjoy seeing the guitar involved with their favourite artist.

Also the setting of this image was of an abandoned paint spray board which suggests youth. I used this to mainly appeal to the psychographic of the audience.