How 2016 will transform marketing for product launch!

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    20-Feb-2017
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Transcript of How 2016 will transform marketing for product launch!

PowerPoint Presentation

Top Trends of 2016 that will Transform Marketing for Product Launch!

2016 - The Age of Tech-marketing

Technology fluctuations will change the 2015 customer becauseHow 2016 will Transform Marketing for Product LaunchThe current customer landscape

2 billion consumers are expected to own smartphones by 2016Wearable technology will reach user-adoption rate of 28% by 2016360 degree videos for story telling will target better engagement 71% of social media users will have Snapchat accounts from where they would like to purchase

Description:The presentation outlines the top marketing trends that marketers should not ignore before 2016 sets in. This also highlights the current changing digital marketing scenario along with technological transformation of the digital media. These insights will help marketers plan their approach and budget their 2016 marketing campaign by tweaking their marketing practices as per the changing digital marketing trends.Keywords: marketing, brands, digital marketing, business, advertising, marketers, consumers, customers

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Companies will be facing identity crisis making it more worseHow 2016 will Transform Marketing for Product LaunchThe current customer landscape

With changing expectations & behavior, there will be no guarantee in marketing, neither in product value for customersHow 2016 will Transform Marketing for Product Launch!

Marketing for Product Launch How Marketers should react to it?Marketers who stays up to the market trends will drive the new customer experience in 2016!

Marketing for Product Launch How Consumers should react to it?With the advent of 24/7 digitally hyper-connected technologies, todays customer will transform into socially-enabled customer

Check out what the new breed of customers will prefer:

Marketing for Product Launch How Consumers should react to it?

Marketing for Product Launch How Consumers should react to it?

Marketing for Product Launch Industry Trends in 2016

The chasm between marketing technology and marketing industry will widen

Marketing for Product Launch What does that Mean for Marketers? THE MARKETERS NEW CHALLENGE!

Tech marketing Fatigue! Decision-making Fatigue!

Marketing for Product Launch What does that Mean for Marketers?

Early Majority

Innovators

Rate of Adoption

Laggards

Late Majority

Early AdoptersTime

A cluster of new technologies will transform digital marketing over time! Adoption of new technologies by communities Where is your segment on this curve ???The competition landscape

Marketing for Product Launch What does that Mean for Marketers? Unless, you upgrade your marketing program to these top marketing trendsMarketers!Its NOT online or offline marketing onlyIts online marketing with media content on demand! Or just SLEEP doing nothing!

Marketing for Product Launch Top Trends to watch in 2016#1 Trend The debut of Virtual Reality technology in Facebook video ads -The Oculus Rift, a new system for gaming, social media and other applications. This will enable virtual reality marketing through a new communication platform in travel , retail and telling brand stories

Marketing for Product Launch Top Trends to watch in 2016#2 Trend

Marketing for Product Launch Top Trends to watch in 2016#3 Trend Buy buttons will take over in Facebook, Pinterest and Instagram opening up new advertising avenues

Marketing for Product Launch Top Trends to watch in 2016#4 Trend In-app functionality in Facebook and Twitter will open up new opportunities to engage audiences

Instant articles Auto-play

Marketing for Product Launch Top Trends to watch in 2016#5 Trend Wearable technology will necessitate killer business apps to advertise their services in the most convenient way

Marketing for Product Launch Top Questions to Find AnswersWhich digital marketing programs that has worked well this year, will work well next year?What are the new expectations to see and how to measure ROI against them?What are the new marketing objectives and goal set for the coming year?Which programs and practices are to be optimized to hit the marketing goals?Which resources are to be determined to accomplish marketing tasks?To simplify the planning process, here are the top questions marketers should ask to challenge the old ways of thinking

So, now you know, what it takes to streamline your marketing programs for product launchWell, with just 3 months left to go, we are just a few days away from entering Q4 ! Major brands already are up for big plans to stay ahead of the curve!

To make sure you are not late to enter the marketing game,

Plan your 2016 Marketing Program Now!

Source courtesy: emarketer.com, clickz.com, forbes.com