International Marketing new product launch

download International Marketing new product launch

of 17

  • date post

    07-Apr-2018
  • Category

    Documents

  • view

    220
  • download

    0

Embed Size (px)

Transcript of International Marketing new product launch

  • 8/3/2019 International Marketing new product launch

    1/17

    Topic

    Discuss the Marketing Mix and marketing

    strategies of a particular product in the foreign

    market. You have the privilage to choose

    relevant product and any foreign market

    according to the preferences. Make sure to

    include cultural factors that will affect the

    product in foreign market.

  • 8/3/2019 International Marketing new product launch

    2/17

    INTERNATIONAL MARKETING

    GROUP -3MushkurulPratik DobriyalBrijesh Gupta

    Praful Deotale

  • 8/3/2019 International Marketing new product launch

    3/17

    Haya

  • 8/3/2019 International Marketing new product launch

    4/17

    M

    A

    R

    K

    E

    T

    IN

    G

    M

    I

    X

    http://haya%20movie.wmv/
  • 8/3/2019 International Marketing new product launch

    5/17

    PRODUCTSALWARS KAMEEZ

    Churidar Salwar Kameez

    Partywear Salwar Suit

    Patiala Salwar Kameez

    Cotton Salwar Kameez

    Designer Salwar Kameez

    Wedding Salwar Kameez

    http://haya%20movie.wmv/
  • 8/3/2019 International Marketing new product launch

    6/17

    PRICEUAE Dirham

    EXCHAINGE RATE- 1 AED=Rs13.4

    Product Price Range-

    75 AED To 150 AED

    http://discover%20dubai%20-%20youtube.flv/
  • 8/3/2019 International Marketing new product launch

    7/17

    PLACE

    DUBAI

    http://discover%20dubai%20-%20youtube.flv/
  • 8/3/2019 International Marketing new product launch

    8/17

    SWOT AnalysisSTRENGTHS

    Free Trade Zones, relativeease of business start up

    Oil money, booming

    economy

    Largest mall, world largestretail selling space

    No levy on exports and

    imports

    Only 20% of UAE nationals

    WEEKNESS

    Negative image of the

    Middle East

    Barren desert, the lack of

    natural resources(except oil)

  • 8/3/2019 International Marketing new product launch

    9/17

    Opportunities

    Increase job opportunities

    for immigrants and natives

    Growing luxury market

    Increase in foreign

    investment

    Large export market

    Threats Strong competitors: within

    the region: Abu Dhabi,

    Qatar; outside of region:Singapore, Hong Kong

    Terrorism and war could

    further negative image of

    Middle East, UAE

  • 8/3/2019 International Marketing new product launch

    10/17

    No corporate taxes

    No income taxes

    No foreignexchange controls

    No trade barriers

    Competitive import

    duties (4% withmany exemptions)

    Competitive laborcosts

    Competitive energycosts

  • 8/3/2019 International Marketing new product launch

    11/17

    CULTUREDubai is the second mostexpensive city in the region, and

    20th most expensive city in the

    world.

    17% of the population of Dubai is

    made up of UAE nationals.

    Approximately 85% of the

    expatriate population

    India (51%),

    Pakistani (16%),

    Bangladeshi (9%)

    Filipino(3%)

  • 8/3/2019 International Marketing new product launch

    12/17

    Non-Muslim groups can

    practice their religion freely

    The Islamic dress code isnot compulsory, unlike in

    neighboring Saudi Arabia

    Dubai has been called the"shopping capital of the

    Middle East. (70 malls).

    Cosmopolitan lifestyle.

  • 8/3/2019 International Marketing new product launch

    13/17

    Segmentation:

    Density

    Gender

    Income

    Occupation

    Life style

    Targeting: Young

    girls

    middle class

    Wants a new and refreshing

    fashion

  • 8/3/2019 International Marketing new product launch

    14/17

    Differentiation

    Comparatively less price

    New look

    New design ever month

    Effective distribution

    Positioning:

    We have to position our

    product in the minds of the

    customers and

    consequently in the market

    with the help of our

    effective and customer

    oriented market strategies.

    Haya

  • 8/3/2019 International Marketing new product launch

    15/17

    Distribution Channel

    AGENT

    Organized Retail

    Al- Futtaim Gr.

  • 8/3/2019 International Marketing new product launch

    16/17

    PROMOTION

    Television channels

    Hindi Channels

    Zee Tv

    Sony Tv

    English daily

    UAE Morning

    Pamphlets

    In- Store

    Banners

    Prize scheme

  • 8/3/2019 International Marketing new product launch

    17/17

    T

    H

    A

    N

    K

    YO

    U