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Group Members Harshad Jangam M 1217 Bhagyashree Sawant M 1210 Nikhita Rane M 1232 Mahesh Neelakantan M 1226 Sagar Bansal M 1240 Sunil Gaikwad M 1252
Product Mix Honda Motorcycle & Scooter India Pvt. Ltd
Honda Cars India Ltd.
Honda Power Products Limited
Product Line – Length, Width and Depth
SCOOTERS
-AVIATOR -DIO -ACTIVA MOTORCYCLESo DREAM YUGAo CB TWISTERo CB SHINEo CBR -1000RR -250R -150o CBF STUNNERo CB UNICORNo CB UNICORN DAZZLERo VFR 1200 Fo VT1300CXo CB 1000R
HMSI HCIL
BRIOE MT EX MTS MTS(O)MTV MTS(O)ATV AT
JAZZ
JAZZJAZZ SELECTJAZZ X
CITY
CORPORATEESV MT/ATV(AVN)V Sunroof MT/AT
CIVIC
CIVIC 1.8 SCIVIC 1.8 V
ACCORD
ACCORD 2.4 CR-V
2.0L 2WD2.4L Real time 4WD
HPPL
GeneratorPORTABLE-HANDY
EK 400EBK 650EM 650EBK 1000
PORTABLE-SILENTEXK 1200EXK 1200sEXK 2000EXK 2000sEXK 2000ACEXK 2800EXK 2800s
PORTABLE-LPGEB 650GPEB 2000GP
INVERTER GENERATORS EU 65is EU 30is Water pumps
WBL 30(LPG based pump set)WBK 15WBK 30WBK 30FFWPK 20WPK 20 FF
EnginesGK 100GK 200GK 300
Lawnmowers
HRU 196 K1
Brush cuttersUMK 435T U2ST
TillersFE 500 E-1
Honda Activa Activa is the 1st scooter model in India by
Honda. Launched in 2001 4 Stroke Engine Activa is one of the most trusted gearless
scooter in Indian Market.
Promotion Advertising - Banners, Showroom displays,
Newspapers, Bill boards, Pamphlets and TV commercials.
Sales Promotion – Prizes, Free gifts, Free service camps.
Public relations – Press Releases, Articles in magazines.
Honda Unicorn Launched in 2005 First Motorcycle to feature Mono-
suspension. Design is done keeping in mind Indian
road conditions.
Pricing Strategy Honda has used “ Market Based
Pricing”.
Due to many competitors from 150cc segment.
Promotion Advertising - newspapers , magazines, TV
commercials ,Hoardings Believe in keeping direct contact with the
customer Events – Sponsoring events, Giving test ride
to the youth Offers – Festival offers Public Relations - Paid reviews in various
motor bike magazines and TV shows.
Honda CB 1000R The powerful engine with latest dynamic
transmission system. Efficient enough to generate zipper
acceleration and pick up without producing any sort of vibration and noises.
Pricing Strategy Honda has used “Premium Pricing
Strategy”. Pricing is done to attract status
conscious consumers. Enhance and reinforce a product's
luxury image.
Promotion Public Relations – Stories in
magazines like Autocar, Bike,Overdrive. Direct Marketing – It sends emails to
their customers about their new launch. Events – In Auto Motor shows and
grand launch party.