Tina Dover  Executive Senior Recruiter

iHeartMedia

Hit your target: InMail best practices

Rebecca Vertucci  Recruitment Product Consultant

 LinkedIn

 Maya Toussaint  Recruitment Product Consultant

 LinkedIn

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Jeff’s Angels

Angels, InMail crimes have been committed! Candidates are feeling spammed. •  Leads to low response rates •  Dilutes the brand of recruiters

Good morning, Jeff!

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Help us work the case

We give them way too much information! They may opt out before ever speaking with us.

Common InMail pitfalls

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Common InMail pitfalls

We make it all about us! Prospects should feel special, not like they have to do you a favor.

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We make the prospect feel like a number. This message is an obvious template – nothing personalized, nothing to grab attention.

Common InMail pitfalls

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45% LinkedIn traffic via mobile

InMail on mobile

Prospects are on the go! Make that message short but impactful.

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We must go undercover

Act like a recruiter, think like a candidate.

 – Adaptation of Steve Harvey’s book Act Like a Lady, Think Like a Man

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Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

Each touch point is an opportunity to share your

employee value proposition

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

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Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

#intalent

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

#intalent

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

#intalent

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

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Time to gather clues!

 Two strong adjectives to describe the opportunity

 Describe your company highlighting what makes you

stand out from your competitors

 What is the most important thing the person will accomplish?

 What are the top qualities your ideal candidate will have?

 What is the role?

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This is what I can do for you! A targeted approach makes the prospect feel special.

Top InMail tips

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Don’t hide the hook. Let the prospect know right away what’s great about your company and the opportunity.

Top InMail tips

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Top InMail tips

Make it enticing to get back to you. InMail is just an initial contact, not the sales pitch or the prescreen.

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Stand out in the crowd!

Let’s connect! Networking Company followers Expertise request Groups & shared memberships Referrals

Strategic InMail template types

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You are your company’s brand ambassador

Act like a recruiter, think like a marketer.

 – Adaptation of Steve Harvey’s book Act Like a Lady, Think Like a Man

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 The employee value proposition Your brand

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Never assume you know what’s known about your company. You can present your company in the most positive light possible and highlight accolades that may not be well known.

InMail is an opportunity to promote your brand

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Recent strong hires Public articles or press Company news (on LinkedIn or corporate site)

Things to consider when promoting your brand

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Case study: iHeartMedia  (formerly Clear Channel)

“a hidden gem with undiscovered value and untapped potential” “Clear Channel had better facts than reputation. I love a business like this.” “Don’t think of it as 850 radio stations, towers and transmitters—think of it as 240 million consumers a month.”

Source: Adweek, December 15, 2013, T.L. Stanley. http://www.adweek.com/news/advertising-branding/mtv-founder-bob-pittman-our-first-media-visionary-154510

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Brand best practices

 Drive home the employee value proposition

 Tell candidates what’s in it for them

 Always leave them wanting more from your company

 Speak to how your company develops individuals within the broader organization

 InMail is your first touch point of the candidate brand experience

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Be mobile-ready! Act like a recruiter, think like a candidate Be authentic, unique and personal Be a brand ambassador Relationships matter

Connect with your target

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Congratulations!

Learn more …

 30 resources in 10 languages … and growing! Learning Center

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Available in the Learning Center InMail playbook

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 LinkedIn Recruiter > Reports > Job Analytics InMail analytics reporting

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 http://talent.linkedin.com/blog LinkedIn Talent Blog

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