GODREJ CONSUMER PRODUCTS IMPROVES DECISION-MAKING

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© 2014 QlikTech International AB. All rights reserved. Qlik ® , QlikView ® , QlikTech ® , and the QlikTech logos are trademarks of QlikTech International AB which have been registered in multiple countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners. GODREJ CONSUMER PRODUCTS IMPROVES DECISION-MAKING Challenges: Create a more effective reporting process from disparate data sources Improve decision-making with fast, reliable self-service business intelligence (BI) Deliver near real-time access to analysis and reports Godrej Consumer Products wanted a user-friendly BI solution to replace SAP NetWeaver Business Warehouse. Its central aim was to improve analytical capacity across the organization, allowing users to integrate data from disparate sources. A more interactive business discovery platform would enable the business to monitor and drive performance. Mr. Milind Korgaonkar, Associate Vice President – Information Technology, Godrej Consumer Products says: “It was important that the new solution was simple and easy to use as well as providing employees with self-service access to data.” It needed to offer near real time access to information to create reports, which would improve decision-making and avoid duplication in reporting and response times. Solution: The IT team at Godrej Consumer Products worked with Qlik Partner Green Cube Infotech and ran a proof of concept (POC) with QlikView using the company’s own data. QlikView 11 proved the best fit for the business based on four pillars: ease of vdeployment, simplicity of the user interface, scalability, and performance. Green Cube Infotech demonstrated its expertise in QlikView during the POC. After this, the firm deployed QlikView to 350 users in the sales unit to be followed by supply chain, finance, and other functions. The QlikView deployment took around three months to complete and required no “Because the QlikView BI solution provides us with actionable data, we can be more agile and effective as a business. It gave us an immediate return on investment.” Mr. Milind Korgaonkar, Associate Vice President – Information Technology, Godrej Consumer Products About Godrej Consumer Products Godrej Consumer Products makes soaps, toiletries, and liquid detergents. It is a major player in India’s fast-moving consumer goods market, with five factories and 1,200 employees. The company uses a wide distribution network in both urban and rural India, and its distributors, stockists and sub-stockists cover more than 650,000 retailers. Founded in 2001 in Mumbai, Godrej Consumer Products also has an international presence, operating offices in the Africa, Bangladesh, Indonesia, Sri Lanka and the UK. user training. Longer term, the company plans to introduce QlikView across its global network. Value: Delivered a self-service reporting model to users Enabled employees to access near real-time data for accurate decision-making Provided an immediate return on investment through actionable data Tracked primary and secondary sales, distribution coverage, and field force productivity Functions: Executive, Finance, Marketing, Sales, Supply Chain Partner - Green Cube Infotech

Transcript of GODREJ CONSUMER PRODUCTS IMPROVES DECISION-MAKING

© 2014 QlikTech International AB. All rights reserved. Qlik®, QlikView®, QlikTech®, and the QlikTech logos are trademarks of QlikTech International AB which have been registered in multiple countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners.
GODREJ CONSUMER PRODUCTS IMPROVES DECISION-MAKING
Challenges:
• Create a more effective reporting process from disparate data sources
• Improve decision-making with fast, reliable self-service business intelligence (BI)
• Deliver near real-time access to analysis and reports
Godrej Consumer Products wanted a user-friendly BI solution to replace SAP NetWeaver Business Warehouse. Its central aim was to improve analytical capacity across the organization, allowing users to integrate data from disparate sources. A more interactive business discovery platform would enable the business to monitor and drive performance. Mr. Milind Korgaonkar, Associate Vice President
– Information Technology, Godrej Consumer Products says: “It was important that the new solution was simple and easy to use as well as providing employees with self-service access to data.” It needed to offer near real time access to information to create reports, which would improve decision-making and avoid duplication in reporting and response times.
Solution:
The IT team at Godrej Consumer Products worked with Qlik Partner Green Cube Infotech and ran a proof of concept (POC) with QlikView using the company’s own data.
QlikView 11 proved the best fit for the business based on four pillars: ease of vdeployment, simplicity of the user interface, scalability, and performance. Green Cube Infotech demonstrated its expertise in QlikView during the POC. After this, the firm deployed QlikView to 350 users in the sales unit to be followed by supply chain, finance, and other functions. The QlikView deployment took around three months to complete and required no
“Because the QlikView BI solution provides us with actionable data, we can be more agile and effective as a business. It gave us an immediate
return on investment.” Mr. Milind Korgaonkar, Associate Vice President –
Information Technology, Godrej Consumer Products
About Godrej Consumer Products Godrej Consumer Products makes soaps, toiletries, and liquid detergents. It is a major player in India’s fast-moving consumer goods market, with five factories and 1,200 employees. The company uses a wide distribution network in both urban and rural India, and its distributors, stockists and sub-stockists cover more than 650,000 retailers. Founded in 2001 in Mumbai, Godrej Consumer Products also has an international presence, operating offices in the Africa, Bangladesh, Indonesia, Sri Lanka and the UK.
user training. Longer term, the company plans to introduce QlikView across its global network.
Value:
• Enabled employees to access near real-time data for accurate decision-making
• Provided an immediate return on investment through actionable data
• Tracked primary and secondary sales, distribution coverage, and field force productivity
Functions:
Partner - Green Cube Infotech