Your guide to getting the most out of LinkedIn by Jennifer McClure and Laurie Ruettimann
Getting the Most Out of Your LinkedIn Company Page
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Transcript of Getting the Most Out of Your LinkedIn Company Page
![Page 1: Getting the Most Out of Your LinkedIn Company Page](https://reader033.fdocuments.net/reader033/viewer/2022061104/5402d3568d7f72b94a8b469d/html5/thumbnails/1.jpg)
Former writer/producer for “Nightly Business Report” on PBS
SEO Copywriter & Social Media Consultant
Gloria Rand’s Blog named one of the Top 11 SEO Copywriting Blogs by Wordstream Internet Marketing
Getting the Most Out of Your
Company Page
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Overview
• Why use LinkedIn Company Page? • Page Setup• Promote Your Page• Examples
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Facts
• Over 100 million members
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Facts
• Over 100 million members
• Avg. household income: $109K+
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Facts
• Over 100 million members
• Avg. household income: $109K+
• Over 1 million Company Pages
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Company Pages
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Company Pages
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Company Pages
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Find Your Page
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Add Your Company
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Add Your Company
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Company Overview
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Company Overview
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Company Overview
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Company Overview
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Company Overview
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Careers
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Add Your Products/Services
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Add Your Products/Services
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Add Your Products/Services
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Add Your Products/Services
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Add Your Products/Services
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Add Your Products/Services
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Add Your Products/Services
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Add Your Products/Services
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Add Your Products/Services
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Customize Service Page
1. Create unique pages to serve audiences based on profile content – Ex. One version for the U.S., one for Canada
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Customize Service Page
2. Describe what your company offers - Remember to use Keywords!
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Customize Service Page
2. Describe what your company offers3. Showcase your company with up to 3
images
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Customize Service Page
2. Describe what your company offers3. Showcase your company with up to 3
images - Drive traffic by adding URL’s to image
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Customize Service Page
2. Describe what your company offers3. Showcase your company with up to 3
images - Drive traffic by adding URL’s to image- Image Size = 640x220 pixels
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Banner Graphics
Images should be 640 x 220 pixelsInclude a Call to Action!
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Banner Graphics
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Customize Service Page
4. Add YouTube video
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Promote Your Page
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Recommendations
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Recommendations
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Interesting Statistics…
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Dell’s annual growth
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Page Analytics
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Page Analytics
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More Analytics
• Number of clicks on products & services– More info, employees, promotional banners,
special promotional links• Members following company • Member visits by industry, function,
company
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Company Page Benefits
• SEO• Profiling• Expertise• Testimonials
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Special Offer
• Create a LinkedIn Profile or• Create a LinkedIn Company Page
– Reg. Price $125– Webinar Price: $75
Email: [email protected]: LinkedIn Page
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Questions? Ask Gloria!
Gloria RandSEO Copywriterhttp://www.gloriarand.com
[email protected]: GloriaRandCopywriterTwitter: @GloriaRandLinkedIn Page: http://www.linkedin.com/company/gloria-rand---seo-copywriter