Milena RegosOut&About Marketing

Agenda

• Why LinkedIn?

• How to rock LinkedIn with an All - Star profile

• How to grow your community

• How to get found

• Best practices

• Lead generation and sales on LinkedIn

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• Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B.

• Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results.

• Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800-Flowers and more.

• Skier, paddleboarder, mountain biker, yogi.

• On LinkedIn since the beginning - 2003.

About Me

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LinkedIn Visualized

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LinkedIn Google Trend

6Source: http://www.slideshare.net/faberNovel/

7Source: http://www.slideshare.net/faberNovel/

8Source: http://www.slideshare.net/faberNovel/

9Source: http://www.slideshare.net/faberNovel/

90% of professionals use social media to get access to

thought leadership and information they couldn’t get

anywhere else.

10Source: Society for new communications research, US 2010

LinkedIn Members

• 200 million worldwide users

• Average age 44

• 2x more buying power than Facebook and Twitter

• 41% Household income of $100K+

• 13.5M business decision makers

• 52% college grad or post grad

• Company pages 2.8 million+

• Groups 1.7 million+

Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/201211

What do people do on social networks?

Personal Networks Professional Networks

Socialize Maintain professional identity

Stay in touch Make useful contacts

Be entertained Search for opportunities

Kill time Stay in touch

Share content Keep up to date for career

Spend time Invest time

26% more interested in receiving updates

from brands

Source: LinkedIn12

25% penetration in the U.S.

13Source: SocialBakers

14Source:LinkedIn

15Source:LinkedIn

16Source:LinkedIn

17Source:LinkedIn

5 elements for a compelling headline

1. Showcase your specialty, value proposition, or your “so what”

2. Speak directly to your audience

3. Be specific

4. Use the important keywords

5. Be creative

18Source: Forbes.com

19Source:LinkedIn

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3. Set your public profile URL

Include in signature and business

correspondence

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4. Customize your websites and links. Add Calls to Action: download paper,

complete survey, read blog, etc.

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5. Use the Summary to Show and Tell

Company

Background

Passion

CTA

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6. Update current and 2 past

positions. Get recommendations

and show your successes.

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7. Showcase your education

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8. Connect with people from your school

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9. Showcase your publications

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10. Give and Get Recommendations

Write endorsements and recommendations

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29Source: LinkedIn

30Source: LinkedIn

31Source: LinkedIn

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11. Add your skills and experience. Give and get endorsements.

profiles with endorsements have 4 times

better visibility than those

without

Source: LinkedIn

12. Add contacts to improve your visibility

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34Source:LinkedIn

Improve your connectability

Complete the “interests” and “groups and associations” sections, past companies, alumni

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Become an All-Star • Upload a professional photo

• Create a compelling headline

• Complete your summary

• Fill out your previous positions

• Fill out your skills

• Education and experience

• Get endorsements and recommendations

• Grow your network to 500+

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Get found on LinkedIn - use keywords and phrases

specifically in:

1. Headline2. Current and past positions

3. Summary Statement

Linkedin Guidelines

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• Be real

• Be professional

• Be nice

• Respect other’s rights and follow the law

• Respect LinkedIn’s Rights

Source: LinkedIn

NEVER send out a blank invitation to connect

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Use custom invite text unless you know the person

really, really well.

Your network is gold

40Source: http://www.slideshare.net/faberNovel/

To grow your network

• Connect with direct contacts first

• Add contacts from business meetings, network events, trade shows, mixers, email, etc.

• Add previous colleagues and classmates

• Join groups and participate

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Find 4-5 groups that interest you

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In sales it’s not about what you know but who

you know

Source: http://www.slideshare.net/faberNovel/ 44

Source: http://www.slideshare.net/faberNovel/ 45

Source: http://www.slideshare.net/faberNovel/ 46

Suggested time spent on LinkedIn

• 20 minutes per day

• 4 days per week

• Doing 5 things:

• Updating status message

• Write endorsements/recommendations

• Respond to messages

• Clean inbox

• Prospecting for business or direct reachouts to achieve business goals

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Questions?Milena RegosOut&About Marketing

milena@outandaboutmarketing.comTwitter: @milenaregos

Slides available on: Slideshare.net/milenaregos

All images are credit of CreativeCommons unless indicated otherwise.

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