Getting Linked on LinkedIn

Getting linked on

Ashley NorthingtonDENOR Brands & Public Relations

About Ashley NorthingtonAshley Northington is determined to help people,

organizations and brands share their stories with the world. She is an award-winning public relations consultant,

entrepreneur, writer and media connoisseur. She is the founder and director of the boutique public relations firm,

DENOR Brands & Public Relations.

ASHLEYNORTH INGTON.COM

We’re here to learn how to

in a way that allows you to

WHY ARE WE HERE?

LEVERAGE LINKEDIN

grow your business.

BEST TYPES OF CONTENT? LEVERS FOR SUCCESS?

WHAT IS IT? WHY IS IT HELPFUL?

LinkedIn is the world’s largest professional network on the Internet with more than 250 million members in over 200

countries and territories.

Executives from all Fortune 500 companies are members. LinkedIn gives you an opportunity to showcase your personal brand and share your expertise, skillset, and knowledge in a valuable way.

Thoughtful posts relevant to your profession, along with articles, blogs and news about industry

events. Sales-related content is NOT advised.

Making recommendations, endorsing your connections and asking for recommendations. Real power is in groups.

YOUR PERSONAL BRAND

LinkedIn allows professionals the opportunity to become

ambassadors for their own personal brands.

PERSONAL BRANDING IS NECESSARY FOR ALL ENTREPRENEURS AND SMALL BUSINESS OWNERS.

YOUR PERSONAL BRAND

Developing a strong personal brand is essentially developing a clear message about:

You can tailor your LinkedIn profile to showcase your personal brand.

WHO YOU ARE WHO YOU HELP

HOW YOU HELP THEM RESULTS IN DOING IT


ALL-STAR PROFILE TIPS

Today, we’re going to go over a few crucial tips that will help you enhance your existing profile on LinkedIn so that you

can enhance your personal brand and become a LinkedIn All Star.

Use the summary section to let people know how amazing you are.

This summary gives people the quick rundown about who you are and what you do without having to digest all the other details in your profile.


1TELL PEOPLE YOU’RE AWESOME


AT-HOME ACTIONABLE

Develop a short summary about yourself. Use keywords to punctuate important details about

your services and experiences. Be sure to include the following:

Who You Are.Who You Help.

How You Help Them.Your Results.


Customize your URL so that people can locate your public profile quickly.

Use this URL in your e-mail signature and on other personal brand social networks.

2MAKE YOURSELFEASY TO FIND

From

http://www.linkedin.com/pub/your-name-here/6/7a1/5b5

To http://www.linkedin.com/in/ashleynorthington

Let’s customize your public profile URL so people can connect with you easily.


IT’S ACTION TIME!

CUSTOMIZE YOUR LINKEDIN URL

Step 1Under “Profile,” click “Edit My Profile.”

Step 2Next to the blue button that states: “View Profile As” is an arrow, or an upside down triangle. Click the arrow/triangle.

Step 3Select “Manage Public Profile Settings” from the dropdown menu.

Step 4In the right-hand column, look for the Customize Your Public Profile URL.

Step 5Enter your name as the ending of the URL.


Join relevant groups that are important in your industry.

This will give you insight into the trends on what is happening in your industry. You can also make valuable connections with clients and/or partners.

3GETSOCIAL!

Let’s search and find five groups that are relevant to your industry and ask to join

them.


IT’S ACTION TIME!

SEARCHING FOR GROUPS

Step 1Under Interests, click Groups.

Step 2In the search bar, type in keywords that are relevant to your industry.

Step 3Scroll down the page, until you see groups that interest you.

Step 4Hit the blue Join button to join any group that interests you.


Become active in your groups. Follow interesting discussions, and share your own feedback.

Ask your own burning questions and watch the answers come in!

4GETACTIVE!

Let’s select ONE group and post an industry-specific question in it.


IT’S ACTION TIME!


Endorsements are a way to endorse, or ‘co-sign’ your connections’ skills with just one click.

This is a great to engage with your connections. Also, it’s possible you’ll get an endorsement in return.

5ENDORSEPEOPLE


AT-HOME ACTIONABLESelect a few people with whom you are

connected, and endorse their skills.

ENDORSE PEOPLE

https://help.linkedin.com/app/answers/detail/a_id/33196/~/endorsing-someone%E2%80%99s-skills


Recommendations are like testimonials.

You can compliment your contacts by providing them a recommendation about your experience or knowledge of their work.

These recommendations are public.

6MAKERECOMMENDATIONS


AT-HOME ACTIONABLE

Let’s select ONE person whose work you are familiar with, and write a

recommendation about them.

MAKE A RECOMMENDATION

https://help.linkedin.com/app/answers/detail/a_id/97/~/recommending-someone


IT’S ACTION TIME!

Let’s select ONE person in your connections, and ask for a

recommendation from them.


Step 1: Move your cursor over your photo in the top right of your homepage and select Privacy & Settings. You may be prompted to sign in; do so.

Step 2: Under the Helpful Links section, select Manage your recommendations.

Step 3: Click theAsk for recommendations tab at the top of the page.

Step 4: Follow the prompts to request the recommendation.

Step 5: Click Send.

Note: You can request a recommendation from up to 3 connections at once.

6ASK FOR RECOMMENDATIONS

https://www.linkedin.com/recRequests?cor=&trk=recppl_recsforme&goback=.nas_*1_*1_*1

https://www.linkedin.com/recRequests?cor=&trk=recppl_recsforme&goback=.nas_*1_*1_*1


Go beyond promotional updates to share quality content on topics vital to your audience’s interests.

Set out to enlighten, sharing information that demonstrates your expertise and establishes you and your brand as an industry authority.

7SHAREQUALITY CONTENT

Great LINKEDIN content

A PICTURE IS WORTH A THOUSAND WORDS

KEEP IT SHORT

Wall posts with photos get a 39% higher interaction rate

Posts with 80 characters or less get 23% higher

interaction rates

ASK YOUR AUDIENCEA QUESTION

Posts that specifically ask for shares receive 7X more shares.

Posts that contain questions generate a 92%

higher comment rate.

ASK FOR WHAT YOU WANTl ? `

KKA

DAILY CONTENT

WEEKLY CONTENT

MONTHLY CONTENT

QUATERLY CONTENT

YEARLY CONTENT

Examples: Post a status update, share a news article or blog, pose a question on

Facebook, post a photo quote

Examples: a blog post, a how-to article, a series of blog posts, a video

Examples: Profiles, video interviews, online case studies, archive your presentations to SlideShare or

Scribd and share the link, e-newsletter, podcast, customer success story, online magazine

Examples: a webinar, an ebook, a white paper or special report giveaway

Examples: a conference, live or virtual event (record the sessions to repurpose as blog posts or videos later), annual white paper/ebook, annual report,

annual “guide to xyz”

CREATE YOUR OWN

Write down the types of content you think you’d like to post on LinkedIn.


IT’S ACTION TIME!

DO

Connect with people you have met in real life.

Share news and events related to your industry, profession or business.

Connect with people and businesses with common interests, work history and/or goals.

Complete your profile with as much valuable information as possible. Include volunteer history, board memberships, white papers, certifications, and other special skills.

Don’t

E-mail (or inbox) people you don’t know or people with whom you have no shared interests or commonalities.

Send out promotional messages, flyers or other promo materials.

Endorse or recommend people whose work you are not familiar with.

Request to connect with people you have not met in real life, or with whom you have no shared interests or commonalities.


Establish a page to engage followers with company news, updates, events and relevant content.

7LAUNCH ABUSINESS PAGE

LAUCH A BUSINESS PAGE PAGE REQUIREMENTS

https://business.linkedin.com/marketing-solutions/company-pages/get-started

https://help.linkedin.com/app/answers/detail/a_id/1594/~/requirements-for-adding-company-pages

COMPANY PAGE BENEFITS

Improved search engine rankings as LinkedIn pages often perform well in company searches.

Lead generation opportunities from your content marketing.

50% of LinkedIn members are more likely to purchase from companies with whom they engage on LinkedIn.

Place for followers to keep up with company news, happenings, an other events.

Here’s Your Chance…

Ask Me Anything.Do You Have Any Questions?

Ashley NorthingtonDENOR Brands & Public Relations

700 Craighead Street, Suite 107Nashville, Tennessee 37204Office: 1.855.809.6697

Email: [email protected] & Facebook: @ashnorthington | @DENORPR

ashleynorthington.com | denorbrands.com

Getting Linked on LinkedIn

Social Media

Transcript of Getting Linked on LinkedIn