Geolocationsdpt
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Transcript of Geolocationsdpt
Location-based marketingfor tourism
Lisa Gerberwww.bigleapcreative.com
@lisagerber and @spinsucks
Slide: phone book
Location-based social networks
Location-based social networks
Find businesses nearbyCheck into locations and share with
friends in their networkRedeem coupons and earning loyalty
pointsReview the business to the publicShare tips with friends in your network
Let’s go to the party
Claim your business page– Helps you get found (search engine optimization)– Respond to reviews, negative or positive– Provide updated hours, events, photos, video– Offer deals and loyalty rewards– Track activity and measure effectiveness
www.google.com/places
Slide google places 2
Slide google places 3
www.google.com/places
Yelp 2
Slide - picture of claiming a business page (claim page copy)
www.tripadvisor.com
Tripadvisor two – pic of hotel listing
Foursquare – foursquare 1
www.foursquare.com
Foursquare 2
Foursquare 3
Foursquare 4
Facebook places – FB places 1
www.facebook.com/places
FB Places 2
www.gowalla.com
Urbanspoon –
www.urbanspoon.com
What to do:
• What is your strategy • Claim your business page• Add badges and widgets to your website• Respond and manage reviews• Offer discounts and promotions• Encourage users to review you, or check
in• Be ethical. Always.
www.spinsucks.com
Download this presentation at http://www.slideshare.net/lisagerber
Find related links at: http://su.pr/1Mq4Zi
Lisa [email protected]: @lisagerber and @spinsucks
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