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The Future of Social MediaPinal Town HallApril 29, 2010By Retha Hill, DirectorNew Media Innovation Lab

+Retha Hill About Me

25 years in the news game

Worked for Detroit Free Press, Charlotte Observer and the bulk of my career at The Washington Post and then Washingtonpost.com

Vice President, Content at BET Interactive

Director of the New Media Innovation Lab at the Cronkite School of Journalism and Arizona State University

Owner of Painted Desert Media, LLC, a media development consulting company

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+Trends in Social MediaDecline of Legacy News

+The News About the News is Grim Everyday the outlook for news is poor

414,000 newspaper industry jobs lost since 2001 by one account, including more than 15,000 news reporting jobs in the last three years

Newspapers from the Rocky Mountain News to the Seattle Post-Intelligencer have closed; others have gone bankrupt or gone to digital only

Television news has been cut back; network news have laid off hundreds and closed bureaus from Johannesburg to Berlin

At the same time, interest in news and media is at an all time high…..

+The Public Wants In

There are approximately 200 million blogs out there and more than a third of them are about products and brands – your products and brands

1.6 million blog postings each day, by some accounts – others say that is too conservative

This video puts the information glut into perspective

+Social Media Big Drivers:

Reputation Economy

The Linked Economy/Personalization

Location, Location, Location

New Tools/New Reality

+Web 1.0

AOL

Websites

Early podcasts

Personal sites (remember those?)

+Web 2.0

Blogs

Podcasts

Facebook

Twitter 1.0

Flickr

+Web 2.5Harnessing the Crowd

Yelp

Salesforce.com

Twitter 2.0

See, Click, Fix

The Extraordinaires

+Trends in Social MediaIt’s All About Connecting, Ranking, Conversing

http://www.socialmention.com/

+New Uses for Old FavoritesNewsCloud, FB Personalization, Lists

+Location, Location

+NMIL Preview:

+Other Location or Personalization Tools

Face.com – automatically tags photos, pulls up user info from Facebook and

Picasa – automatically tags photos despite changes in a person’s appearance

Sixth Sense

+SpeedGet on; Get Found -- FAST

Robo.to – Allows for instant publishing of video

RssCloud – Allows for instant publishing of content to blogs where it is picked up immediately by Google Reader

Livestation – Sends a video feed directly to iPhone as soon as its being broadcast; desktop widget allows you to watch live tv, incorporates interactive chat, viewer ratings

+OWLE – Optical Widgets for Life Enchancements

+Augmented RealityLayar, Wikitude

+Resources

AllFacebook.com – Find out what’s happening to the world’s biggest social network from consumers who watch everything Mark and the gang are doing

Mashable.com – covers everything that moves with social media, Web 2.0 in an accessible way

Read, Write, Web – ditto

PaidContent.org – the big deals

NYT Technology Blogs – breaks it down for non techies

Wired Magazine – big picture