SOCIAL MEDIA AND THE

FUTURE OF SOCIAL

NETWORKINGLindsey Roy

AGENDA Introduction Social Media Defined Social Networking Defined Identity Status Power Past of Social Networking Growth of Social Networking Present of Social Networking Future of Social Networking Conclusion

SOCIAL MEDIA “A media for social

interaction”(Wikipedia,2011)

“Use of web based and mobile technologies into interactive dialogue” (Wikipedia, 2011)

“A type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content” (Ward, 2000)

SOCIAL MEDIA “

(Heflin,2010)

SOCIAL NETWORKING SERVICE

“An online service that focuses on building and reflecting of social networks or social relations among people, who share interests and/or activities” (Wikipedia,2011)

Facebook- General Buzznet- Music and pop-culture Classmates.com- school Facers.com- British teens Library Thing- Book lovers

IDENTITY

Users social networking identity will become their universal identity

“Your online profile will become your greatest asset”(Poston,2009)

Profiles will be used as an online resume

Need to know basis information will no longer be acceptable (Poston,2009)

(Thangarajah,2009)

STATUS Status changes by 2020 in Social

Networking

People will start to seek out their “High Status” in another form

More elite, invitation only social networking sites will be on the rise

Networking needs change to gain a higher social status

STATUSStatus “needs” fall under Maslow’s Hierarchy of Human Needs

(The Goal focused way, 2010)

POWER Consumers/ Users of social networking

will have all the power

Voices will be heard to prevent Exit

Users will continue to seek power in relationships

Business worlds are changing to horizontal hierarchy's rather than vertical

A power struggle between “professionals” and “amateurs” will continue

(Vector Stock, 2009)

PAST OF SOCIAL NETWORKING

Was not considered to be taken seriously as a safe and successful networking tool

People thought who is really going to look at my profile? who will I actually know on this site?

It was considered unsafe to post personal information online or to communicate with people online

GROWTH OF SOCIAL NETWORKING

Percent Reach for Social Networking Category in Selected CountriesSeptember 2008 vs. September 2007Total Worldwide, Age 15+, Home and Work LocationsSource: comScore World MetrixCountry Percent Reach

Sep- 2007 Sep- 2008 Point Change

Canada 83.9% 86.5% 2.6%

US 65.8% 70.2% 4.5%

•This Chart the growth in the use of social networking sites over a one year period in Canada and the US.

For the full chart including all countries click the link above. (Matthews, 2008)

PRESENT OF SOCIAL NETWORKING

Facebook, Twitter, YouTube, Blogs

Social Networking is an “open profile” to our lives

Many people are not private or concerned about networking

Networking is viewed as a positive form of communication

(The next web,2011)

PRESENT Corporations, Politicians Stephen Harper,

Advertising and Marketing firms are networking

Social networking is now mobile through cell phones

(Low, 2008)

FUTURE OF SOCIAL NETWORKING

“Social Networks will be like air” (Li,2010)

Profiles will be Universal Identities

Convenience of networking will improve

Users will be able to access different networking accounts through one “social graph” (Li,2010)

FUTURE CONTINUED Networking activities will expand-

shopping on facebook

A business model where social influence defines marketing value

Online security measures will continue to improve and adapt to internet innovations(Graff,2002)

Identity theft consequences and laws will be in effect

CONCLUSION Social Networking has grown and developed

into a universal communication thread

The growth of social networking can be compared to the growth of the automobile industry and technology

Cars were once used for a quick trip > Now used by many for more than an hour a day

When Social networking was introduced email was used frequently> Now profiles are shared and medias are logged into multiple times a day

CONCLUSION CONTINUED Horse and buggy > A luxury item> Common

mode of transportation > Transformed into a “green” & environmentally friendly form of quick transportation.

Social Networking > A luxury for internet users> Introduced with basics (MSN)> Classmates.com> Internet use grew > Social media now a normal form of communication

Social Networking has many areas to grow and develop

“Social Networks will be like Air”(Li,2010)

To read the full article by Charlene Li about how Social Networks will be like Air click HERE