Welcome To The Future

WARNINGTWITTER PHISHING ATTACK!

• Via Direct Messages• Message: “lol, is this

you”• Sender: bzpharma• DO NOT CLICK THE

LINK!!!• Spammers can take

your account

GOOGLE BUZZ

What Is It?

• Gmail Account Users • Link w/ other network members• Post status updates and pictures• Follow Twitter and Flickr• Rating- “Good Buzz” seal of approval• VIDEO

Cons of Buzz

• New- no one is sure how to use it• Too much going on- hard to sift

through everything• Privacy issues- Google is fixing

these

Pros of Buzz

Reply straight from inboxEverything in once placeAlready has a huge network- Gmail

Users

What People Are Saying• “Google announced its new social

networking product, Google Buzz, today. Our reaction late, boring, and lame.” Yahoo Finance

• “I'm especially fond of Gmail Buzz, which adds the power of asymmetric following to email….AWESOME idea” Tim O’Reilly

VIRAL VIDEO

What are they?

• Viral video -- video clip content that gains widespread popularity through Internet sharing– YouTube– Blogs – Other media-sharing websites

• Viral video is getting its industry close-up.– Less expensive to produce & market

than traditional advertising – Gained popularity through YouTube

• 38.5% predict industry standard within a year– According to the Feed Company, an

online-marketing agency

Examples Take notes

http://www.see3.net/video– Simple elements: powerful wording, dramatic use

of color, narrator

What not to do http://www.youtube.com/watch?v=XWGFLbmZ5jo – Good pictures & message – Poor presentation: words cut off mid-sentence,

unnecessary info (history of the organization)

Who cares?

Viral video campaigns produce desirable results

“A viral video done right can foster stronger relationships between people and brands. We're pleased with the results we've seen and we're optimistic we'll see continued

growth in the future.”

-- Dedric Choi, Vice President, Strategy & Analysis, Digitas

• Viral video can increase brand awareness due to its ability to spread views exponentially.

• Low cost of video production and the effort involved to spread it among websites and blogs

How do I get one?

• Team effort– Writer

• Someone who knows how to write for video • Get your message across clearly

– Producer • Someone to oversee the project • Organize details of cast, crew, budget, etc.

– Techy • Someone who knows how to post your video • Can handle the online aspects

Where do we put it?

• Website • YouTube • Facebook/MySpace • Google Video • DoGooder TV

DoGooder TV

• Allows nonprofits to present their videos online for free

• Reach new audiences • Create your own page or embed a

video player on your website • Links to direct donations

http://www.dogooder.tv/default.aspx

Helpful Websites

• http://www.see3.net/video• http://www.lightreading.com – Light Reading is the leading online

media, research, and focused event company

IMPORTANT SITES FOR THE FUTURE

Flickrphotos

upload, search, store, organize, and share

Delicioussocial bookmarking

DiggDiscover and share content on web

Gmail iconnotifies when new mail comes

Mashable.com

• Social Media Guide• One of the largest blogs on the

internet• Tips, tricks and news on all social

media• Good source for S.M. news

SocialNetDaily.com

• Mostly news focused• How to market and network

online • Focuses on ALL social media

Others

• Many Many more sites out there• Google search brings millions of

results• Some are more trustworthy than

others• Use whatever fits your needs best• Can follow most in blogs or twitter

CORNERSTONE SIFE

What Is Next For Us?

• April 8th- Compete in Chicago• Next Year: – Social Media Internship Placement– One on One S.M consulting– Another conference series• Topic TBD

Thank You For ComingHave a Great Day!

Janelle Brown, Katey Kingsbury, Julia Contreras, Audry Yonge