The Future of Social MediaJames Whatley

Simply Zesty Winter CampDecember 2nd 2009

What is the Future of Social Media?

Where are we now?

Globally c. 1.5 billion people with PC and mobile Internet access

90% of Internet users interacting within 500,000,000+ social media sources

In 3 years it is predicted that 70% of online content will be user generated

•‘Member communities’ (social networking and blog sites) overtaken personal email to become 4th most popular internet activity

•Growth rate of more than twice that of the other 4 top sectors, accounting for 1 in every 11 minutes spent online

•

•Greatest growth in Facebook is coming from 35-49 year olds (+24.1 million)

•Twice as many 50-64 year olds joining Facebook than under 18s

What the F*** is Social Media? One Year On

Go read Chris Brogan.

http://chrisbrogan.com

Something to remember:

“A trusted referral from a non-branded, independent entity is more powerful than any amount of advertising, marketing or PR”

- Blake Chandlee, M.D. Facebook Europe

So that’s the basics...

Where next?

A Tale of Two Theatre Companies

Source: http://www.flickr.com/photos/whatleydude/390084518

Burlesque-esque / Theatre Delicatessen

Formed in 2008

Organised by a group committed, well-connected friends

Well funded

Above all…

Realistic

Free advice for friends, of course…

“Know your audience, enlist your advocates and above all, start as soon as possible…”

- James Whatley, June 2008

They took it seriously, they took the time to understand, they kept ‘checking the weather’ and also, cash-wise, they spent very little money indeed for a bumper return.

Formed in 2008

Organised by a group committed, well-connected collection of people

Not funded

Above all…

Over-ambitious?

Free advice for friends, of course…

“Know your audience, enlist your advocates and above all, start as soon as possible…”

- James Whatley, June 2008

December 10th, 2008

December 10th, 2008Dear James,

I know we haven’t spoken for a while but I remembered you talking to us about Twitter back in the summer and well…

…we’ve realised we might need to do a massive push on marketing via the web…

…so, I'm wondering if you'd be up volunteering your services, and help us develop a clever strategy for "going viral”?

Let me know,

TD.

shiver

If you look across 2009 there are some real business success stories that used social media to their fullest.

Note: Business success stories. Not social media success stories.

Remember, the future is about building on what we already know and making it better. In 2010, everyone will be adding social media elements to their digital planning.

The winners will be those that understand that social media isn’t just PR, Marketing or Digital. It’s about telling a human story from the start.

With Burlesque-esque, everyone contributed to the blog. The actors, lighting designers, costume designers, director, actors… The list goes on.

How does this matter to you?

1) Who are your Rockstars?

2) Where do they work?

3) Where else can Social Media help?

3) Where else can Social Media help?

RnD? Customer Care? B2B Comms? What are the SMT doing?

4) Set clear goals

5) Don’t expect overnight results

Burlesque-esque / Theatre Delicatessen

1) Who are your Rockstars?

2) Where do they work?

3) Where else can social media help?

4) Set clear goals.

5) Don’t expect overnight results

Thank you!

James Whatley@whatleydude

Director of Engagement Strategy www.1000heads.comDecember 2nd 2009