Future of Social Gaming

by MediaCom, 00.00.0000

Presentation Title Here



The future of social network gaming



What is Social network Gaming?

“The activity or practice of playing an online game on a social media platform.”

#1

#2

#3

Texas holdem poker

Bubble safari

#4 farmville

#5

Cityville

Bubble witch saga

33,200,000

28,600,000

28,100,000

21,900,000

19,800,000

Top games july 2012

How big is social network gaming?

Over 300m active players a month

Social gaming industry to be worth $10-15bn by 2015

$6bn spent on virtual goods in 2011



Who are social gamers?

average social gamer is a woman aged 43

More than 50% are over 40



76% continue to use a

desktop for social gaming



Key players in the market

launched in 2007, floated last year,

currently worth $9bn, 6 out of the

top 10 games on FB, 246 million monthly

active users

bought for $400m by EA in 2009,

41.2 million monthly active users

bought by Disney for $763m in 2010,

40 million monthly active users

developers

Facebook’s Dominance



83% of social gamers use Facebook

to play games



How do brands use these currently?



What does the future hold?

Facebook will still be the #1 place to play social games

Short-term

Sim city social will go toe-to-toe with CityVille

Short-term

Social games will become more like traditional video games (and vice versa)

Short-term

Increased competition/ consolidation in the market

Short-term

THE RISE OF ALTERNATIVE PLATFORMS (Zynga / google+)

Long-term

Mobile becomes the dominant device

Long-term

New and updated monetization models

Long-term

The rise and implications of social gambling

Long-term

Rise of social gaming in developing markets

Long-term



What do these developments mean for us and our clients?

Increased competition for eyeballs

New networks to reach our audiences

More flexible partnership + integration opportunities

Increased mobile opportunities

New markets

Future of Social Gaming

Documents

Transcript of Future of Social Gaming