Future of Gaming: Synchronous & Multiplayer Gameplay | Hussein Chahine
Exertis Future Gaming
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A company FUTURE THE Copyright ©Exertis (UK) Ltd 2016 WHAT’S NEW IN THE GAMES MARKET IN 2016/17? A quick look at everything you need to be keeping an eye on! HOW TO MAKE THE MOST OF EURO 2016 A look at what your customers really want and how to maximise margins GAMING AND ENTERTAINMENT Summer issue 4.
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Summer Issue 4
Transcript of Exertis Future Gaming
-
A company A company
FU
TU
RE
T H E
Copyright Exertis (UK) Ltd 2016
WHATS NEW IN THE GAMES MARKET IN 2016/17?A quick look at everything you need to be keeping an eye on!
HOW TO MAKE THE
MOST OF EURO 2016A look at what your customers really want and how to maximise margins
GA
MIN
G A
ND
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NT
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TA
INM
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0 7To buy online: exertis.co.uk/home/store FU TURETHE
XBOX ONE EXCLUSIVE
PRE-ORDER NOW
AVAILABLE OCTOBER 11, 2016CONTACT YOUR ACCOUNT MANAGER TODAY
Provisional
-
05 EXERTIS COMMENTAlex Croft welcomes readers to the Spring issue
06 NEWS IN BRIEFWe gather together the latest news and product releases that have been making the headlines this month
08 MARKET STATUS UPDATEWe take a look at the latest mobile trends that are set to unfold in 2016 and beyond
09 RETAIL TRENDSWe look at the most notable trends in the retail space at the moment
10 WHAT LIES AHEAD FOR THE EVER EXPANDING GAMES
MARKET IN 2016/17? From mobile gaming to the eSports revolution, everything you need to be keeping an eye on
14 WILL 2016 REALLY BE THE
YEAR OF VIRTUAL REALITY?With significant product releases on their way, VR looks set to be the next big thing
HOW TO MAKE THE MOST OF EURO 2016
INTERNET OF THINGS
0 3 To buy online: store.exertis.co.uk FU TURETHE
CONTENTS
14 25 29
XBOX ONE EXCLUSIVE
PRE-ORDER NOW
AVAILABLE OCTOBER 11, 2016CONTACT YOUR ACCOUNT MANAGER TODAY
Provisional
IS 2016 THE YEAR OF VIRTUAL REALITY?
29 WHY THE INTERNET OF THINGS WILL CHANGE SMARTPHONES FOREVER
Modular design and clever accessories are expanding what new smartphones can do
31 CONNECTED SPEAKERS ARE STARTING A MUSIC
REVOLUTIONHow Sonos and multi-room streaming are changing the way we listen
34 TOP 10 ATTACHSee our top 10 recommended range of attach products here from Exertis
18 WHY MOBILE PAYMENT WILL
SOON REPLACE YOUR WALLETWith Apple Pay already launched and others on their way, the credit cards days are numbered
22 HOT PICKSA range of best-selling products designed to make you more margin
25 HOW TO MAKE THE MOST OF
EURO 2016 Celebrate this summers football festival with a guide to what your customers really want
27 HOW XBOX ONE AND PCGAMES ARE BLENDING INTO
ONE PLATFORMWe examine the growing compatibility between the two formats and why its important
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PREPARE FOR BATTLEKeep cool and slam the thrusters up to top speed
PREDATOR 17- 6th Gen Intel Core i7 Processor- NVIDIA GeForce GTX 980M- 17 Screen up to 4K- SoundPound 4.2- Windows 10 Home
Part Code: ACENXQ03EK004
PREDATOR Z35- 35" Curved UltraWide 21:9 Full HD Display- NVIDIA G-SYNC- 144 Hz Refresh Rate- DTS Sound
Part Code: ACEZ35
Screens simulated, subject to change. Windows Store apps sold separately. App availability and experience may vary by market.
The best Windows ever for gaming.
Ask for Intel Inside
Speak to your Account Manager to find out more
-
Welcome to the spring issue of The Future. With the
dark days of winter now behind us, the Exertis team has
been busy gathering together the best product news,
buying guides, and practical tips that will brighten up
the months ahead.
Virtual Reality is set to be one of the biggest
breakthroughs in 2016, with a number of high profile
product releases scheduled throughout the year. We
take a look at what you need to know and why this
could be a very big deal. Another hot topic is that of
Mobile Payments. Apple Pay is already a regular feature
across the UK and it could soon be joined by alternatives
from Samsung and Google. We investigate the impact
this could have on retail. Staying with smartphones we
also explore the new modular devices emerging that
could significantly expand their capabilities.
The summer sees the Euro 2016 football tournament
arrive, and weve put together a guide of the best
products your customers will need to make the most
of the championships. Theres also a feature on how
connected speaker systems are changing the way
people listen to music; and with a new version of
Windows due in the coming months we take a look
at how Microsoft is blending the PC and Xbox One
gaming experience. All this plus a detailed breakdown
of all the areas that are set to make a difference to sales
in the next eighteen months.
I hope you enjoy the issue.
WELCOME FROM EXERTIS
Alex CroftCommercial Director
Publisher Exertis
Editor Nerissa Tong
Design Sophie Hammond
Harlow
Reception: 01279 822 822
Address: St George HouseParkway Harlow Business ParkHarlowEssexCM19 5QF
To place an order please call 01279 822 822between 9am 5.30pm Monday to Friday
Basingstoke
Sales: 01256 707 070
Address: Ashwood Chineham Business ParkChinehamBasingstokeHampshireRG24 8EH
To place an order please call 01256 707 070 between 9am 6pm Monday to Friday To buy online visit store.exertis.co.uk
0 5FU TURETHETo buy online: store.exertis.co.uk
PREPARE FOR BATTLEKeep cool and slam the thrusters up to top speed
PREDATOR 17- 6th Gen Intel Core i7 Processor- NVIDIA GeForce GTX 980M- 17 Screen up to 4K- SoundPound 4.2- Windows 10 Home
Part Code: ACENXQ03EK004
PREDATOR Z35- 35" Curved UltraWide 21:9 Full HD Display- NVIDIA G-SYNC- 144 Hz Refresh Rate- DTS Sound
Part Code: ACEZ35
Screens simulated, subject to change. Windows Store apps sold separately. App availability and experience may vary by market.
The best Windows ever for gaming.
Ask for Intel Inside
Speak to your Account Manager to find out more
-
0 6
Harlow: 01279 822 822 | Basingstoke: 01256 707 070 | store.exertis.co.uk
FU TURETHE G A M I N G A N D E N T E R T A I N M E N T
One of the most exciting sectors in consumer electronics at the moment is that of Action Cams. Recently released figures show that across the European market in 2015 sales increased by a massive 42%, with nearly twelve million units sold. Now analysts are predicting that the market will grow again in 2016 by a margin of 28%.
The main reasons for this continued popularity will be centred on emergent technologies arriving on the platform. 4K video has already started to appear and should increase as the year goes on, while 360 degree video recording looks set to dovetail perfectly into the virtual reality market which many think will see mass adoption in 2016 thanks to the arrival of Facebooks Oculus Rift, Steams HTC Vive, and the Sony Playstation VR headsets.
Action cams have also become a firm favourite with owners of flying drones, which allow the rugged units to capture truly spectacular video footage from the air while also surviving the occasional crash landing. Currently the action cam market is dominated by a handful of brands, with GoPro being the most recognisable, but the revenue potentials on offer mean we expect to see many new entrants come to the table in the year ahead. For more information on Exertis range of GoPro devices and accessories, please contact your account manager.
ACTION CAM SALES CONTINUE TO IMPRESS
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to Exertis.
The icons represent key technology areas, services areas and vertical markets.
They are used to help visually identify information about our business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.
All templates are available to download from the brand hub at www.exertisbrandguide.com
Exertis brand icons
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Automation
Components
Computing
Consumables
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Servers
Storage
Television
Xbox
Technology
UC Devices
Tablet
Supply Chain
Supplies
Software
Specialist Software
Servers
Storage
Television
Visual
Technology
UC Devices
Tablet
Supply Chain
Supplies
UC Systems
Software
Specialist Software
Servers
Storage
Television
Xbox
Technology
Tablet
Supply Chain
Supplies
Software
Specialist Software
NEWS IN BRIEF
After a number of high profile hacks and security threats made headlines in the mainstream media in 2015, sales of security software seems to indicate that consumers are taking the matter very seriously indeed. Collectively all three segments of security software - Security Suites, Total Care and Anti-Virus - accounted for more than 50% of the total boxed software market volume in 2015 and more than 25% of the market value.
Further investigation of this trend demonstrates that consumers are now prepared to invest in increasingly sophisticated solutions. The traditional Anti-Virus programs made up only 17% of overall sales, with Security Suites offering protection against viruses, spyware and other internet threats taking the lions share with 61%, and Total Care, which offers not only security but also additional non-security functions, gaining 21% of the market.
2016 is expected to see a continuation of this shift, with a particular emphasis on multi-device security software which can be simultaneously used on several devices, such as a PC, tablet and smartphone. As more teenagers are now using mobile devices, and the inherent security risks those bring, its also likely that guardian software and family protection suites will also gain momentum as the battle for safety heats up.
For advice on security software please get in touch with your account manager.
SECURITY STILL A BIG ISSUE FOR CONSUMERS
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to Exertis.
The icons represent key technology areas, services areas and vertical markets.
They are used to help visually identify information about our business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.
All templates are available to download from the brand hub at www.exertisbrandguide.com
Exertis brand icons
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Automation
Components
Computing
Consumables
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Servers
Storage
Television
Xbox
Technology
UC Devices
Tablet
Supply Chain
Supplies
Software
Specialist Software
Servers
Storage
Television
Visual
Technology
UC Devices
Tablet
Supply Chain
Supplies
UC Systems
Software
Specialist Software
Servers
Storage
Television
Xbox
Technology
Tablet
Supply Chain
Supplies
Software
Specialist Software
Exertis was recently heralded by the industry when it picked up three major honours at the PC Retail award ceremonies. These included the prestigious PCR Distributor of the Year, Peripheral Distributor of the Year, and Components Distributor of the Year, alongside nominations in five other categories. Overall Exertis was the most decorated distributor at the PCR event, which recognises exceptional services provided to the retail trade by distributors and vendors.
This success was then bolstered by another accolade when the Mobile News awards, the UK mobile and telecoms industrys premier gathering, named Exertis Accessories Distributor of the Year for the second time in a row.
Retail and mobile are two key areas of our business said Paul Bryan, Exertis UK managing director - IT and Mobile. These awards reflect the commitment and dedication of our Exertis teams who work tirelessly to ensure that our partners and customers get the best possible service. We are rightly proud of these achievements and thank the organisers, judges and those who supported our nominations in the categories in which we entered.
EXERTIS SCOOPS MAJOR AWARDS
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to Exertis.
The icons represent key technology areas, services areas and vertical markets.
They are used to help visually identify information about our business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.
All templates are available to download from the brand hub at www.exertisbrandguide.com
Exertis brand icons
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Automation
Components
Computing
Consumables
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Servers
Storage
Television
Xbox
Technology
UC Devices
Tablet
Supply Chain
Supplies
Software
Specialist Software
Servers
Storage
Television
Visual
Technology
UC Devices
Tablet
Supply Chain
Supplies
UC Systems
Software
Specialist Software
Servers
Storage
Television
Xbox
Technology
Tablet
Supply Chain
Supplies
Software
Specialist Software
WINNER
-
0 7To buy online: store.exertis.co.uk FU TURETHE
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to Exertis.
The icons represent key technology areas, services areas and vertical markets.
They are used to help visually identify information about our business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.
All templates are available to download from the brand hub at www.exertisbrandguide.com
Exertis brand icons
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Automation
Components
Computing
Consumables
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Servers
Storage
Television
Xbox
Technology
UC Devices
Tablet
Supply Chain
Supplies
Software
Specialist Software
Servers
Storage
Television
Visual
Technology
UC Devices
Tablet
Supply Chain
Supplies
UC Systems
Software
Specialist Software
Servers
Storage
Television
Xbox
Technology
Tablet
Supply Chain
Supplies
Software
Specialist Software
In a move that will greatly benefit retailers and customers alike, Exertis has announced new, exclusive distribution agreements with SanDisk and Fractal Design in the UK. This means Exertis will now offer the complete range of SanDisk products, which include USB and flash drives, plus solid state drives that bring new levels of performance, cost and efficiency to the PC market. With many gamers already fitting SanDisk SSDs to their systems in order to gain extra speed, its appropriate that Fractal Design is the second partnership revealed. The Scandinavian company has built an enviable reputation thanks to its stylish, high-end range of gaming and enthusiast PC cases. Exertis will be distributing the full range of Fractal Design cases, which is comprised of the ARC, CORE, DEFINE, and NODE series. Stuart Hatch, Exertis General Manager for Components, commented Exertis has the UKs broadest gaming and PC enthusiast vendor and product portfolio. The addition of Fractal Design and SanDisk perfectly complements our already extensive range. We are delighted to be able to extend their brand presence, while providing these premium solutions to every type of Exertis customer.
NEW EXCLUSIVE UK PARTNERSHIPS FOR EXERTIS
New chip technology means that soon drones will not only be able to fly, but theyll also see any obstacles in their way and take evasive action. Movidius, a Californian company specialising in this area, recently announced that its Myriad 2 chip was to be fitted in the Phantom 4 drone, a premium device by industry leaders DJI. This marks the first time advanced technology like this has been applied to consumer level products.
The sudden popularity of drones has not been without issues, and both makers and users have come under increasing regulatory scrutiny after a series of near-misses with commercial aircraft. Advancements such as the Myriad 2 address these problems by allowing drones to sense and avoiding surrounding objects, all in real time, thus preventing crashes and injuries.
Movidius are by no means the only company innovating in this fast expanding market, with Qualcomm announcing its Snapdragon Flight solution at the Consumer Electronics show in January, Intel continuing to develop RealSense technology, and NVIDIA already deploying its Jetson platform in a variety of robotic devices. The battle for the skies is now officially underway, and it looks like the smartest drones are the ones that will come out on top.
SENSIBLE DRONES TAKE TO THE SKIES
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to Exertis.
The icons represent key technology areas, services areas and vertical markets.
They are used to help visually identify information about our business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.
All templates are available to download from the brand hub at www.exertisbrandguide.com
Exertis brand icons
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Automation
Components
Computing
Consumables
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
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The Wearable tech market will grow by almost 200% between now and 2019, according to a report by CSS Insights. The majority of these sales will be made up by smartphone companion devices and activity trackers, both of which seem to have caught the imagination of consumers nationwide.
In 2015 shipments of smart wearable devices amounted to 84 million units, with a total market value of over 10 billion. This is now expected to reach 245 million by 2019, bringing the value of the sector up to 17.5 billion. The majority of unit sales will still come from Quantified Self devices, such as fitness bands, but due to their lower price points they will account for only 20% of the market value. Much of the rest of the sector will belong to smartphone companions such as the Apple Watch and Android Wear devices, which will deliver an estimated 61% of markets overall worth.
An interesting new addition to wearables is that of Virtual Reality. With Facebook, Steam, and Sony Playstation all releasing dedicated headsets in 2016, VR is thought to quickly become the third important wearable category, with huge potential for growth.
WEARABLE SALES SET TO TREBLE
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to Exertis.
The icons represent key technology areas, services areas and vertical markets.
They are used to help visually identify information about our business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.
All templates are available to download from the brand hub at www.exertisbrandguide.com
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B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to Exertis.
The icons represent key technology areas, services areas and vertical markets.
They are used to help visually identify information about our business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.
All templates are available to download from the brand hub at www.exertisbrandguide.com
Exertis brand icons
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B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to Exertis.
The icons represent key technology areas, services areas and vertical markets.
They are used to help visually identify information about our business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.
All templates are available to download from the brand hub at www.exertisbrandguide.com
Exertis brand icons
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Marketing Retail Services
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B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to Exertis.
The icons represent key technology areas, services areas and vertical markets.
They are used to help visually identify information about our business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.
All templates are available to download from the brand hub at www.exertisbrandguide.com
Exertis brand icons
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Automation
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Growth
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Public Sector
Marketing Retail Services
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Exertis recently announced a new partnership with Medion UK, one which substantially expands its current range of quality, affordable PCs, laptops, and smartphones.
Medion UK, part of the Lenovo family of brands, boasts a wide portfolio of PC based products catering for business, general use, and gaming. The most high profile of these is the Erazer range, a name well respected by UK gamers due to a proven track record of performance and value.
In the increasingly important mobile space Medion has its LifeTab tablets and Life smartphones. The former are offered in 10-inch or 7-inch variants, with Android and Windows versions available. The Medion Life Android smartphones cover a range of options which include 4-inch to 6-inch displays, storage from 8GB to 32GB, RAM sizes of 1GB to 3GB, and Dual-SIM capabilities on most phones.
Medion is an ideal range for retailers wishing to extend their product offerings for consumers, gamers and business users said Mark Reynolds, IT commercial director at Exertis. Erazer is well known by gaming enthusiasts and the smartphones and tablets offer well specd devices at reasonable price points. I am sure our customers will welcome the choice that Medion offers.
For more information on the Medion range, please contact your account manager.
MEDION UK PCS, TABLETS, AND SMARTPHONES COME TO EXERTIS
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to Exertis.
The icons represent key technology areas, services areas and vertical markets.
They are used to help visually identify information about our business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.
All templates are available to download from the brand hub at www.exertisbrandguide.com
Exertis brand icons
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FU TURETHE G A M I N G A N D E N T E R T A I N M E N T
Harlow: 01279 822 822 | Basingstoke: 01256 707 070 | store.exertis.co.uk
0 8
CONSUMER TRENDS DRIVING DEMANDS
a typical family home could contain
more than 500 smart devices. (Gartner)
SECURITY DEVICES FOR THE CONNECTED HOME MARKETS AT $1.2 BILLION IN 2014 ARE FORECAST TO REACH
$7.7 BILLION DOLLARS WORLDWIDE BY 2021.
2 BILLION +THE GLOBAL NUMBER OF GAMERS SURPASS 2 BN. UP FROM 1.6BN.
BY
2022
3XMEN ARE THREE TIMESmore likely as women to play paid-for single or multiplayer video games.
8 MILLIONOR 2 BILLION EQUIVALENT # OF CONSUMERS LOOKING FOR A WEARABLE IN THE NEXT 8 MONTHS.
OF CONSUMERS ARE INFLUENCED BY OTHER CONSUMERS ONLINE COMMENTS.
88%
-
TRENDS:
Who or what is shaping the retail trends for 2016? According to market analysts Synchrony Financial, its technology rather than the consumer or retail that is going to make the biggest impact this year. Indeed, technology is shaping 8 out of the top 10 trends expected to have the greatest impact. Heres what they say.
RETAIL TRENDS
WEARABLE TECHNOLOGY
Quite simply, its becoming more fashionable both in popularity and design: from headsets and smartwatches to fitness and health devices. In 2015 shipments of smart wearable devices amounted to 84 million units, with a total market value of over 10 billion. However, consumers want wearables to increase their in-store experience, noted in a study from e-Marketer where 8 in 10 said they would be interested in location seeking technology, alerts for targeted promotions or queues, interactive maps and mobile payment.
VOICE TECHNOLOGY
Voice technology can be up to four times quicker than type and click when it comes to searching for products or services. Synchrony Financial cite a large home improvement retailer that employed a robotic in-store assistant that customers could interact with via its touchscreen and voice recognition module. With innovations in language recognition, voice will have a bigger say in online commerce, retail search and shopper engagement.
0 9FU TURETHETo buy online: store.exertis.co.uk
CONSUMER TRENDS DRIVING DEMANDS
a typical family home could contain
more than 500 smart devices. (Gartner)
SECURITY DEVICES FOR THE CONNECTED HOME MARKETS AT $1.2 BILLION IN 2014 ARE FORECAST TO REACH
$7.7 BILLION DOLLARS WORLDWIDE BY 2021.
2 BILLION +THE GLOBAL NUMBER OF GAMERS SURPASS 2 BN. UP FROM 1.6BN.
BY
2022
3XMEN ARE THREE TIMESmore likely as women to play paid-for single or multiplayer video games.
8 MILLIONOR 2 BILLION EQUIVALENT # OF CONSUMERS LOOKING FOR A WEARABLE IN THE NEXT 8 MONTHS.
OF CONSUMERS ARE INFLUENCED BY OTHER CONSUMERS ONLINE COMMENTS.
88%
VIRTUAL REALITY IN THE SHOPPING EXPERIENCE
Progressive retailers are already using VR to create personalised immersive shopping experience for customers either in their homes or at the store to attract additional sales. Using a mobile device, VR can create sensory experiences that the user can interact with from a virtual store tour to virtually trying on a new outfit, or suggesting a matching accessory.
VIDEO STREAMING
Research has shown that customers are more likely to purchase a product having watched a video. Video streaming has taken off and video-on-demand traffic is expected to double by 2019 according to a report by Cisco. Using video can demonstrate the product and explain its key benefits. Retailers should take advantage but also look for opportunities to enhance their own services through this medium.
INTERNET OF THINGS
With IoT retailers are deploying and connecting more sensors and devices enabling more data to be collected in more places about consumer behaviour, market trends, buying patterns and customer engagement than from the traditional source, at the point of sale. Retailers that analyse and use that data to their advantage will enhance their sales opportunities. IoT also helps retailers with new revenue streams from new products and services.
MOBILE PAYMENTS
According to e-Marketer, mobile payments will increase threefold in 2016. Although only 1.6% of total retail sales last year, more consumers are expected to adopt these payment methods for the future particularly for small value purchases. This trend is being driven by vendors like Apple and Samsung providing mobile wallet apps and NFC and biometrics capabilities. Wearables like watches are also featuring NFC payment and more retailers are moving to NFC POS terminals to satisfy customer demand for quick and easy payment.
BUY BUTTONS ON SOCIAL MEDIA SITES
Largely driven by mobile usage, retailers aided by social network companies are providing their customers with an easier method to purchase within a social app by providing a BUY button that enables users to shop directly on their sites. The ability to shop directly inside the app rather than being driven to another site is greatly beneficial to both retailers and their customers.
PERSONALISATION
Consumers are becoming more demanding, interested in offers that are tailored to their preferences. According to Synchrony Financial, 77% of shoppers would be more loyal to stores that provided their personal top three customer experience benefits.
Online retailers have for some time recommended products based on browsing history. Retailers can now use the data they have collected on the customer and push relevant ads to their mobile phones using beacon technology whilst they are in the store. Personalisation presents the opportunity to boost customer loyalty and repeat spending.
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WHAT LIES AHEAD FOR THE EVER EXPANDING GAMES MARKET IN 2016/17
1 0 FU TURETHE G A M I N G A N D E N T E R T A I N M E N T
Harlow: 01279 822 822 | Basingstoke: 01256 707 070 | store.exertis.co.uk
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to Exertis.
The icons represent key technology areas, services areas and vertical markets.
They are used to help visually identify information about our business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.
All templates are available to download from the brand hub at www.exertisbrandguide.com
Exertis brand icons
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Automation
Components
Computing
Consumables
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Servers
Storage
Television
Xbox
Technology
UC Devices
Tablet
Supply Chain
Supplies
Software
Specialist Software
Servers
Storage
Television
Visual
Technology
UC Devices
Tablet
Supply Chain
Supplies
UC Systems
Software
Specialist Software
Servers
Storage
Television
Xbox
Technology
Tablet
Supply Chain
Supplies
Software
Specialist Software
B.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to Exertis.
The icons represent key technology areas, services areas and vertical markets.
They are used to help visually identify information about our business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.
All templates are available to download from the brand hub at www.exertisbrandguide.com
Exertis brand icons
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Automation
Components
Computing
Consumables
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Servers
Storage
Television
Xbox
Technology
UC Devices
Tablet
Supply Chain
Supplies
Software
Specialist Software
Servers
Storage
Television
Visual
Technology
UC Devices
Tablet
Supply Chain
Supplies
UC Systems
Software
Specialist Software
Servers
Storage
Television
Xbox
Technology
Tablet
Supply Chain
Supplies
Software
Specialist SoftwareB.I.G Red Book Exertis Version 1 - August 2015 20
The Exertis icons have been designed to be unique to Exertis.
The icons represent key technology areas, services areas and vertical markets.
They are used to help visually identify information about our business that differentiates our brand from competitors.
The graphic style for the icons is a flat, minimal, one-colour which uses rounded geometry / square format.
When using icons in designs, the colour should remain consistent across the whole design and should not be a mixture of light or dark colour alternatives.
All templates are available to download from the brand hub at www.exertisbrandguide.com
Exertis brand icons
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Automation
Components
Computing
Consumables
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Gaming
Iconography palette
Automation
Components
Computing
Consumables
DVDs and Entertainment
Games
Lighting
Microsoft
Professional Services (VAD)
Audio
Gadgets
Exertis
Channel
Business
Home Entertainment
Print
Cloud
Mobile Services
Mobile
People
Growth
Revenue / Finance
Retail
Public Sector
Marketing Retail Services
Digital
Consumer
Accessories
Clearance
Heating & Cooling
Peripherals
Office
Networks
Security
Gaming
Servers
Storage
Television
Xbox
Technology
UC Devices
Tablet
Supply Chain
Supplies
Software
Specialist Software
Servers
Storage
Television
Visual
Technology
UC Devices
Tablet
Supply Chain
Supplies
UC Systems
Software
Specialist Software
Servers
Storage
Television
Xbox
Technology
Tablet
Supply Chain
Supplies
Software
Specialist Software
POCKET PROFIT
One of the real success stories of gaming in the past few years is the inexorable rise of mobile platforms. With so many people owning smartphones and
tablets, coupled with the fact that these devices are now powerful enough to run sophisticated apps, the age of mobile gaming has truly arrived.
Venturebeat recently reported that approximately 85% of the entire revenue generated by apps came from games, amounting to a staggering 25 billion. These figures are only set to rise, with the report predicting the mobile games market would top 50 billion by 2020.
This presents a challenge to retail, as the majority of titles generating these huge figures are freemium games such as Clash of Clans, Game of War: Fire Age, and Candy Crush Saga. These apps are initially free for customers, but offer in-app purchases to speed up progression in the game. Over time those micro-transactions net the developers far more money than selling the games for 5 or 10 ever would.
2015 was a good year for the gaming market across the globe. Revenues grew to over 60 billion, with an interesting trend that saw mobile gaming finally matching that of consoles. Analysts are predicting that this overall growth will continue, reaching a massive 72 billion by 2017. Now, with 2016 already well underway, we look forward to the trends that will shape the market over the next eighteen months, ensuring you know what products need to be on your shelves, and hopefully flying off of them!
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Wily retailers can still profit from this market through the promotion of Google Play Store and iTunes gift cards, which customers can use to pay for in-game purchases. With their differing denominations they can be ideal gifts from family members or friends, or even bundled into deals with tablets or smartphones to draw customers towards certain brands. Customer who have yet to purchase a tablet could also be made aware of the advantages the larger screens offer players of these graphically busy titles.
DESKTOPS TO BECOME A DRAW AGAIN
PC gaming seemed to stall slightly in 2015 but, according to analysts JPR, 2016 should see an upturn in the market due to the adoption of 4K/UHD displays. Up until now these high quality displays have been out of reach for most consumers, but with costs beginning to drop and powerful graphics cards like the NVIDIA 970GX delivering incredible performance at affordable prices, enthusiasts could well decide that this is the time to level up their rigs.
Recommended Gaming desktops, which include the new Nvidia GTX 970 Graphics card, are the Acer Predator G6-710 Desktop with the new flagship Gaming chassis, Intel Core i7-6700K processor, 6GB memory and 128GB SSD + 4TB HDD and Asus ASUSG20CB-UK002T Desktop with Intel Core i7-6700 processor, Windows 10, 16GB memory and 2TB + 128GB SSD. Both are high performance gaming desktops at very exceptional prices.
1 1FU TURETHETo buy online: store.exertis.co.uk
The emergence of VR could also be a factor, and present retail with not only the opportunity to supply 4K/UHD displays, RAM upgrades, and new graphics cards, but also headsets such as Oculus Rift and HTC Vive.
ESPORTS HITS THE MAINSTREAM
Professional gaming has been a fast growing sector over the last few years. So much so that in 2015 the global market for eSports was reported to be worth over 500 million. Market watchers are very optimistic about the future of this area and fully expect it to expand rapidly in the next couple of years, rising to around 1.4 billion by 2018. The good news for UK retailers is that while previously the majority of the eSports market was concentrated in the Far East, now around 52% is spread across Europe and the US.
High profile tournaments, backed by substantial prize money, plus growing online media outlets and increasing amounts of investment from large corporate sponsors should see the emergent sport reach record audiences in the coming months.
One of the most encouraging statistics for retail is that a third of eSports fans participate in online amateur tournaments. This opens up ongoing sales possibilities for pro-level peripherals such as the Corsair K70 mechanical gaming keyboard, Logitech G602 gaming mouse, and the Corsair Void 7.1 Wireless Dolby Gaming headset. There are also opportunities to suggest customers upgrade various elements of their gaming PC (RAM, Graphics card, display, etc.) or even invest in a purpose built machine such as the Alienware Andromeda R3.
VIRTUAL REALITY COMES TO CONSOLES
With the scheduled release of several major VR headsets in 2016, many are watching the sector with intense interest. While the Oculus Rift and HTC Vive both offer excellent, high-end performance for PC enthusiasts, Sonys Playstation VR looks set to make the major breakthrough in this area. The reasons for this predicted success are the huge installed user base of five million PS4 owners in the UK, Playstation VRs lower price point, and the fact that over 255 developers have already confirmed they are making games for the system.
With the Playstation VR headset due for release in October, the run up to Christmas should be an excellent chance to promote consoles, games, controllers, and the actual headset itself. Of course this doesnt mean the Oculus Rift or HTC Vive are also rans, as both have high-profile titles of their own, not to mention the Vive being adopted as the official VR headset by PC games megasite Steam.
While both require powerful machines to run their graphically demanding games, the rewards will be obvio
