Trending The Future - Gaming Beyond Reality
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Transcript of Trending The Future - Gaming Beyond Reality
![Page 1: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/1.jpg)
1 5 0 D A Y S O F D I G I T A L M A R K E T I N G amp A D V E R T I S I N G
TRENDING THE FUTUREGAMING BEYOND REALITY
SICK OF HEARING ABOUT ldquoGAMIFICATIONrdquo
WONDERING WHY YOU SHOULD CARE
Source GigaOM
SOLD ON DAY ONE1 MILLION IPHONE 4S
SO WHAT
WHAT IF WE TOLD YOU THAT A VIDEO GAME SOLD
COPIES ON DAY ONE65 MILLION
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 2: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/2.jpg)
SICK OF HEARING ABOUT ldquoGAMIFICATIONrdquo
WONDERING WHY YOU SHOULD CARE
Source GigaOM
SOLD ON DAY ONE1 MILLION IPHONE 4S
SO WHAT
WHAT IF WE TOLD YOU THAT A VIDEO GAME SOLD
COPIES ON DAY ONE65 MILLION
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 3: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/3.jpg)
WONDERING WHY YOU SHOULD CARE
Source GigaOM
SOLD ON DAY ONE1 MILLION IPHONE 4S
SO WHAT
WHAT IF WE TOLD YOU THAT A VIDEO GAME SOLD
COPIES ON DAY ONE65 MILLION
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 4: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/4.jpg)
Source GigaOM
SOLD ON DAY ONE1 MILLION IPHONE 4S
SO WHAT
WHAT IF WE TOLD YOU THAT A VIDEO GAME SOLD
COPIES ON DAY ONE65 MILLION
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 5: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/5.jpg)
SO WHAT
WHAT IF WE TOLD YOU THAT A VIDEO GAME SOLD
COPIES ON DAY ONE65 MILLION
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 6: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/6.jpg)
WHAT IF WE TOLD YOU THAT A VIDEO GAME SOLD
COPIES ON DAY ONE65 MILLION
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 7: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/7.jpg)
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 8: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/8.jpg)
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 9: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/9.jpg)
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 10: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/10.jpg)
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 11: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/11.jpg)
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 12: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/12.jpg)
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 13: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/13.jpg)
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 14: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/14.jpg)
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 15: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/15.jpg)
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 16: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/16.jpg)
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 17: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/17.jpg)
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 18: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/18.jpg)
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 19: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/19.jpg)
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 20: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/20.jpg)
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 21: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/21.jpg)
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 22: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/22.jpg)
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 23: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/23.jpg)
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 24: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/24.jpg)
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 25: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/25.jpg)
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 26: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/26.jpg)
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 27: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/27.jpg)
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 28: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/28.jpg)
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 29: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/29.jpg)
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 30: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/30.jpg)
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 31: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/31.jpg)
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 32: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/32.jpg)
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 33: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/33.jpg)
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 34: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/34.jpg)
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 35: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/35.jpg)
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 36: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/36.jpg)
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 37: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/37.jpg)
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 38: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/38.jpg)
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 39: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/39.jpg)
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 40: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/40.jpg)
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 41: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/41.jpg)
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 42: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/42.jpg)
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 43: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/43.jpg)
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 44: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/44.jpg)
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 45: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/45.jpg)
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 46: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/46.jpg)
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 47: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/47.jpg)
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 48: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/48.jpg)
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 49: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/49.jpg)
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 50: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/50.jpg)
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 51: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/51.jpg)
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 52: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/52.jpg)
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 53: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/53.jpg)
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 54: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/54.jpg)
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 55: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/55.jpg)
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 56: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/56.jpg)
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 57: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/57.jpg)
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 58: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/58.jpg)
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
![Page 59: Trending The Future - Gaming Beyond Reality](https://reader037.fdocuments.net/reader037/viewer/2022102315/55a52fef1a28ab62348b46b2/html5/thumbnails/59.jpg)
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES