Functional Business Systems• Some Information Systems are cross-functional

– Example: A TPS can affect several different business areas: Accounting, Human Resources, Production, etc.

• Some Information Systems concentrate on one particular business area (Accounting for example).

• However, to meet all the goals and needs of a business area, the Information System may not fit into one of the 6 general categories.

FunctionalBusiness Areas

Functional Business Systems

• A complete accounting system may have some of the characteristics of an– MIS,

– TPS, and

– DSS.

• A complete marketing system may combine an – MIS,

– ECS,

– TPS, and

– DSS

Example: Marketing System

TPS

DSS

ECS

MIS

Types of Information System vs.Functional Business Areas

PCS TPS ECS MIS DSS EIS

Accounting

Finance

HR

Marketing

Production

Chapter 7

More Functional Systems

Functional Business Areas

Which functional area interests you the most?

1 2 3 4 5

50%

0%

50%

0%0%

1. Marketing

2. Finance

3. Human Resources

4. Accounting

5. Production/Operations/Manufacturing

Marketing Systems

• Interactive Marketing

• Sales Force Automation

• Customer Relationship Management

• Market Research and Forecasting

• Advertising and Promotion

• Product Management

• Sales Management

What is Spyware?

1 2 3 4 5

0% 0% 0%0%

100%

1. Shares my personal info with a data center

2. Takes control of my computer

3. Delivers pop-up adds

4. Tracks my Internet usage

5. All of the above

Has anyone ever head of Claria?

10

25%

25% 25%

25%1

2

3

4

1. Yes, its for allergies

2. Yes, its a cartoon

3. Yes, they are leaders in online behavioral marketing

4. No

Does Marketing have anything to do with Spyware?

101 2

50%50%

1. Yes

2. No

Targeted Marketing

• appeal to people in specific Communities• Content of messages is aimed at targeted

audiences• Context: If you buying plane tickets online,

you might be more interested in ad for suitcases.

• Demographic/Psychographic Online Behavior.

Summary

• There is a connection between all of the following

• Targeted Marketing, Marketing Information Systems, Spyware, Spam, and Junk Mail

• Information about your online behavior allows companies to

1. Target you specifically2. Learn about connections context, demographics,

psychographics, and online behavor

Does anyone really care about manufacturing systems?

10

50% 50%1

2

1. Yes

2. No

Manufacturing Systems

• This is where we see the use of process control systems.

• From petroleum processing to toy manufacturing

• CAM: Computer Aided Manufacturing

• CIM: Computer Integrated Manufacturing

Computer Integrated Manufacturing (CIM)

• Simplify production processes. Re-engineer vs. gradual improvement.

• Automation – robotics, artificial intelligence

• Integrate production process with other systems: Order processing, inventory control, finance systems.

Human Resource Systems

• HRM: Human Resource Management

• Employee Self-Service Systems

• Online HRM systems...

• Integration with Monster.com, CareerBuilder.com, etc.

HR Systems

Accounting and Finance Systems

• What is really the difference between accounting and finance?

Investment Management

101 2

50%50%

1. Accounting

2. Finance

Cash flow forecasting

101 2

50%50%

1. Accounting

2. Finance

Payroll

101 2 3 4

25% 25%25%25%1. Accounting

2. Finance

3. HR

4. Accounting mostly but some HR

Order processing

101 2

50%50%

1. Accounting

2. Finance