Frans van der Reep of Inholland University #smo09 London
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Transcript of Frans van der Reep of Inholland University #smo09 London
CSNFrom Lean & Mean
to Lean & Meaningful
Frans van der Reep
London, May 15th 2009Somessowww.inholland.nl/digitalworld.nlwww.nextpractice-institute.com
What happens in Western Society?Push oriented Pull oriented
TOPDOWN ICT PLANNING
MARKETING
TOPDOWN POLITICS
LINUX / WIKI /CSN
PROTOTYPING
SALES
COURTS OF JUSTICE
NEWSPAPER
© F. van der Reep
EUROPEAN RULING
PRIVATE INITIATIVES
REFERENDUM
INNOVATION PLANNING
What happens in the business arena?Push oriented Pull oriented
Focus on continuity
Rule based behaviour
Focus on flexibility
Principle based behaviour
© F. van der Reep
Big companies
Small companies
“virtual fosters physical”
© F. van der Reep
Trends: CSN creates the personal age
• Back to the Middle Ages and tribes?
• Inside is outside
• If you’re not seen, you’re off
• From rule based tot principle based decisionmaking
• The game is about flexibility, not continuity
• The web turns everyone into an entrepreneur:
• Back to the Middle Ages and tribes?
• Inside is outside
• If you’re not seen, you’re off
• From rule based tot principle based decisionmaking
• The game is about flexibility, not continuity
• The web turns everyone into an entrepreneur:
The Transition: Quotes @somesso
• 20th Century• Top down marketing• Plans & Strategy• Mainframes• Structure:
– Cooperation is calculation
• Silos• Mass• Compliance• Ego: I‘m special
• 21st Century• Unmarketing,Webfullness• SHIP IT & ACT• Perpetual Beta• Back to Human
– Cooperation is personal decision
• Presencing• Personalised• Diversity• Togetherness: I‘m not
special
© F. van der Reep
OUTSOURCING CORE EXCELLENCE
BPMOPERATIONAL EXCELLENCE
Who’s my PAL COMMUNICATIONAL EXCELLENCE
MANAGEMENT & CONTROLCONTROL EXCELLENCE
© F. van der Reep
simple complex
dynamic environment
static environment
Recognise and accept diversity& subcultures
Core, Control and Operational Excellence are for sale. Copy and past processes, activities and assets. Therefore no space lasting differentiation. Communicational excellence isn’t. If your company has it, you are 2-5 years ahead of your competitors. Building communicational excellence is a long-term “cultural” process. Therefore very hard to copy and a lot of space for differentiation. CSN is an investment in communicational excellence
Just to think about
© F. van der Reep
simple complex
CAMOUFLAGE
Accept multiple viewpoints
Stand up
Place:
Maintainer, focus on
what is known
Space:
Entrepreneur, focus on what is not known
visible certain
static
invisible uncertain dynamic
Right Practice
Control Hold grip
Best Practice
Enlarge quantity
Shared PracticeOutsourcing
Delegate
Next Practice
Enhance Relationships
Trust
“Space” and “Place”
Place:
Non-assertive”
Space:
“assertive”
“closed”
“open”
Right Practice
Control Hold grip
Best Practice
Enlarge quantity
Shared PracticeOutsourcing
Delegate
Next Practice
Enhance Relationships
Trust
Personality mapping
The difference between just working together driven from parallel self-interest and real
cooperation is 30% cost
© F. van der Reep
Invitation
from Survival of the fittest
to Survival of the most cooperative
•Develop the talent to spot talent
•Regard your colleagues as entrepreneurs
•Find your PAL: trust crowd sourcing and corporate social networking
•Connect the various matching principles in the company
•Connect and cooperate are key
from Survival of the fittest
to Survival of the most cooperative
•Develop the talent to spot talent
•Regard your colleagues as entrepreneurs
•Find your PAL: trust crowd sourcing and corporate social networking
•Connect the various matching principles in the company
•Connect and cooperate are key
The difference between just working together driven from parallel self-interest and real
cooperation is 30% cost
Topperformers ar not competitive
Just to think about
What drives you?
Back to the The Human Age. So……
The difference between just working together driven from parallel self-interest and real
cooperation is 30% cost Get ready to get real
• Accept multiple view points
• Be teacher as well as student
• Avoid tunnelvision. Dialogue prevents misjudgments
• Always thank your friends
• Implement and use social media: ‘big companies’ should feel as ‘small companies’, especially for the customer.
• Principle based management. Human centered ICT
• Accept multiple view points
• Be teacher as well as student
• Avoid tunnelvision. Dialogue prevents misjudgments
• Always thank your friends
• Implement and use social media: ‘big companies’ should feel as ‘small companies’, especially for the customer.
• Principle based management. Human centered ICT
© F. van der Reep
Cooperation is a personal decision
Be transparant, consequent and clear in your intentionsBe transparant, consequent and clear in your intentions
© F. van der Reep