finale Dax & Co

Dax & Company

Target Market Dax is a 23-30 year old single bachelor living in the heart of Chicago. He is a

Yale graduate and has a Master’s degree in Technological Engineering. He balances his work life and his weekend life. On his free time he enjoys going to upscale bars and to the hottest restaurants as well as fixing up his classic motorcycle.

Dax’s family is spread across the country. His parents live in the Hamptons and his sister is in New York. Although his family is spread apart from one another they still catch up every two weeks with a phone call. On major holidays they fly out for family traditions.

He is interested in his motorcycle, sports, women, his dog and fashion. Dax shops once a week and spends around $300 per trip and an average sale of $80 per item. There is no budget for Dax; he buys the best of the best. Not only does he enjoy shopping for garments he is technologically savvy; he wants the newest technology as soon as it is released.

Dax holds liberal viewpoints. He believes people should be able to do whatever they wish, especially through education. Dax is not against religion nor does he participate in it.

CompetitorsEDGY CLASSY HIGH-END

HIGH Marc Jacob Calvin Klein Roberto Cavalli

MODERATE Urban Outfitters J. Crew Hugo Boss

BUDGET Forever 21 Gap Nordstrom

Sketch Selection:

Line Direction:

This everyday cotton ombré t-shirt is ideal for simplicity. It's comfy, moveable, and available in a variety of dark tones. It can be worn as an everyday item or can very easily be dressed up. Regardless, it's a nice addition to any closet and it's ombré coloration makes it more desirable and eye catching.

This manly Faux Leather jacket is any Dax man’s dream. This jacket adds the perfect edge to any outfit or event. The elongated neck adds a little warmth and can be paired with a nice scarf. Not only is it every man’s dream but can also be bought in three different dark tones that are bound to add the perfect touch to any outfit. This jacket is definitely a “must have” in any man’s closet.

These Wool Polyester blend straight leg business slacks are any man’s ideal staple when it comes to work attire. They come in a variety of sizes and colors and are very versatile. Meaning they can be for business or pleasure. They are a definite must for any Dax man that intends to be a perfect blend between edge and sophistication.

Jacket T-Shirt Slacks Button Up Jeans

$157.30 $44.98 $167.60 $71.78 $55.76

This pair of straight leg jeans are ideal for any Dax man. They are lined with a nice plaid that becomes visible when the jean is rolled at the bottom, which also makes those new shoes stand out a little more as well. They are a cotton and Polyester blend, not only are they cozy but they have applied and patched pockets for storing anything possible for a man on the go. Available in dark wash and black, these jeans are a must have that any Dax man will not want to get out of!

This button up shirt with over sized pockets is a perfect versatile staple for any man. Whether it's a busy meeting or a day off, this button up shirt will do the job. It's a machine washable polyester shirt and available in 4 different colors! "Simplicity is key" should be this shirts motto because that's everything that it is. Fastening a couple buttons is all it takes for any Dax man to quickly look put together and ready to take on the day!

Verbal Description: These nice slacks double up for work and formal

events. Classy enough to fit into the office and trendy enough to wear

coat. Breathable and durable. Care Instruction: Dry Clean Fiber Content: 60%Wool 36%Polyester

4%ElasticSize Information: S M L XL Retail Price: 83.30 X 200% = 167.60Color Information: Tan Black Grey Navy

Straight leg business Slacks:

Wool Polyester Tan Black Grey Navy

Straight leg business Slacks:

Main Fabric

Fiber content 60% Wool, 36% Polyester, 4% Elastic

Fabric construction Satin

Weave Type Twill weave

Color Application Yarn dyed

Country of Origin USA

Lining Fabric

Fiber content 100% polyester

Fabric construction Knit

Weave type Satin

Color application Fabric dyed

Country of Origin India

Interfacing

Fiber content 50% cotton, 50% polyester

Fabric construction Fusible fiber web

Weave type N/a

Color application Dyed

Country of Origin Vietnam

Fabric Use

Location of main fabric Front & back body

Location of lining N/a

Location of interfacing N/a

Thread

Fiber Content 50% polyester 50% silk

Seams/ Stitch information

Side seam Flat seam (516 safety stitch)

Front/back seam N/a

Armhole seam n/A

Hem Double folded hem (526 Safety stitch)

Silhouette/Shaping devices

Garment silhouette Straight

Garment length Waistline

Waistline Natural

Neckline/collar Convertible

Sleeves/cuffs Set-in long sleeve, double cuff buttons

Pocket In seam

Shaping devices Single pointed dart/yokes

Findings/trims/ decorative details

Closure type: Plastic eye buttons or front

Decorative details Front pockets (2)

Straight leg Business Slacks:

FABRIC & LINING itemCost per yd. or piece

Required amount Cost

GARMENT FABRIC #1 60% wool $18.99 2 $37.98GARMENT FABRIC #2 (if any)

36% polyester $14.99 1 $14.99

GARMENT FABRIC #3 4% elastic $1.29 .75 $.97LINING # 1 LINING # 2 (if any) INTERFACING #1 INTERFACING #2 (if any) FINDINGS/ TRIMS THREAD #1 50% Polyester $14.99 1 $14.99THREAD #2 (if any) 50% Silk $5.50 1 $5.50BUTTON/ HOOK & EYE Hook and bar $.30 1 +1 extra $.60 CLOSURE ZIPPER French fly $3.30 1 $3.30ELASTIC OR DRAWSTRING N/a DECORATIVE TRIM TOTAL MATERIAL COST LABOR CUTTING COST per item $3.50SEWING COST per item $2.00 WHOLESALE COST 83.80

(23.15×330%) SUGGESTED RETAIL PRICE

$157.00 (round; wholesale price×200%)

83.80 × 200% =167.60

Verbal Description: Heavy duty, leather jacket with a tall neck.

Fitted to compliment any outfit you throw it on

with. This staple piece will transfer from

a day in the city to your night life events. Care Instruction: Dry CleanFiber Content: 98% Faux Leather

2%SpandexSize Information: S M L XL Retail Price: 78.65 X 200% = $157.30Color Information: Black Grey Brown

Heavy Duty Leather Jacket:

Faux Leather Spandex Black Grey

Brown


Main Fabric

Fiber Content 98%Leather 2%Spandex

Fabric Construction Woven

Weave Type Plain

Color Application Piece Dyed

Country of Origin U.S

Lining Fabric

Fiber Content 100% Nylon

Fabric Construction Knit

Weave Type Plain

Color Application Dyed

Country of Origin China

Thread

Fiber Content

100% Polyester

Interfacing or Fill Fabric

Fiber Content 100% Polyester

Fabric Construction Sew in

Weave Type N/A


Country of Origin China

Fabric Use

Location of Main Fabric Front & Back Body/Shoulder

Location of Lining Sleeves & Back

Location of Interfacing Neckline

Silhouette/Shaping Device

Garment Silhouette Fitted

Garment Length Waistline

Waistline Natural

Neckline/Collar Standing

Sleeves/Cuffs Long

Pocket Upturned Flap with Zipper

Shaping Device Yoke, Gores

Findings/Trims/Decorative Details

Closure Type 1 Slot Zipper

Closure Type 2 Snap fasteners on neck

Decorative Details N/A

Seam&Stitch Information

Side Seam Flat Seam 516 Safety Stitch

Front & Back Seam

n/A

Armhole Seam Super Imposed Plain Seam 516 Safety Stitch

Hem Double Folded 516 Safety Stitch

Ombre T-shirt with patched pocket:

Verbal Description: Comfy, Moveable, & Breathable Cotton T-shirt. Perfect

for casual, everyday. Can’t go

wrong with a high-quality, staple T-shirt.

Care instruction: Hot water High heat dry SettingFiber Content: 100% Cotton Size Information: S M L XL Retail Price: 22.49 X 200% = $44.98Color Information: Maroon Forest Green Navy White

Black

Cotton MaroonGreen Navy

White Black

Ombre T-shirt with patched pocket:

Main Fabric

Fiber content 100% cotton

Fabric construction Combed

Weave Type Broadcloth


Country of Origin USA

Lining Fabric

Fiber content N/a

Fabric construction N/a

Weave Type N/a

Color Application N/a

Country of Origin N/a

Interfacing or fill fabric

Fiber content N/a

Fabric construction N/a

Weave type N/a

Color application N/a

Country of origin N/a

Thread

Fiber content 100% Polyester

Fabric Use

Location of Main Fabric Front & back/ body shoulder

Location of Lining N/a

Location of Interfacing N/a

Silhouette/Shaping Devices

Garment Silhouette Straight

Garment Length Dropped

Waistline Natural

Neckline/collar Scoop

Pocket Patch

Shopping devices Dart

Findings/Trims/ Decorative

Closure type 1 N/a

Decorative detail 1 Front patch pocket (1)

Seam & stitch information

Side seam Flat Seam 516 Safety stitch

Front & back seam Bottom-cover stitch 406

Armhole seam N/a

Hem 504 Overedge stitch

Ombre T-shirt with patched pocket: FABRIC & LINING item

Cost per yd. or piece

Required amount Cost

GARMENT FABRIC #1 100% cotton $9.99 1.3 $12.99GARMENT FABRIC #2 (if any)

LINING # 1 N/a LINING # 2 (if any) INTERFACING #1 N/a INTERFACING #2 (if any) FINDINGS/ TRIMS

THREAD #1 100% Polyester $14.99 .5 $7.50THREAD #2 (if any) BUTTON/ HOOK & EYE N/a ZIPPER N/a ELASTIC OR DRAWSTRING N/a

DECORATIVE TRIM TOTAL MATERIAL COST LABOR CUTTING COST per item $1.00SEWING COST per item $1.00

WHOLESALE COST $22.49 (23.15×330%)

SUGGESTED RETAIL PRICE

$40.00(round; wholesale price×200%)

22.49× 200% =$44.98

Straight Leg Jean with pleated detail:

Verbal Description: Straight legged design with patched and

applied pockets. At the ¾ of the leg there are

yokes. Plaid design in the inner fabric of jeans to add a

simple accent to a pair of simple jeans. Care Instruction: Inside out with Cold WaterFiber Content: 60% Cotton 40% PolyesterRetail Price: 27.88 X 200% = $55.76Size Information: 28 29 30 31 32 33 34 36 Color Information: Dark Wash and Black

Cotton Denim Dark Navy Black

Polyester

Straight Leg Jean With Pleated Detail:

Main Fabric

Fiber Content 60% Cotton 40% Blend

Fabric Construction Woven Twill

Weave Type Plain

Color Application Yarn Dyed


Lining Fabric

Fiber Content N/A

Fabric Construction N/A

Weave Type N/A

Color Application N/A

Country of Origin N/A


Fiber Content N/A


Weave Type N/A



Thread


Fabric Use

Location of Main Fabric Front & Back Body

Location of Lining N/A

Location of Interfacing N/A


Garment Silhouette Straight

Garment Length Ankle Length

Waistline Low Rise

Neckline/Collar N/A

Sleeves/Cuffs N/A

Pocket In-Seam Exposed

Shaping Device Gores


Closure Type 1 Rivet Button

Closure Type 2 Front Zipper

Decorative Details Front Pockets (3) Back Pocket (2)



Front & Back Seam N/A

Armhole Seam N/A

Hem Flat 516 Safety Stitch

Straight Leg Jean with pleated detail:

Verbal Description: The button up will dress up your professional attire along with your slacks and blazer. On the other hand, it will also transfer your evening events to the weekends. Care Instruction: Machine wash-Easy care, Warm water. Hang dryFiber Content: 100% Polyester Retail Price: 35.89 X 200% = $71.72Size Information: S M L XL Color information: Black Grey Navy White

Button Up with Pocket Detailing:

Polyester Black Grey Navy White


Main Fabric


Fabric Construction Oxford

Weave Type Basquet Weave

Color Application Piece Dyed


Lining Fabric

Fiber Content N/A


Weave Type N/A




Fiber Content N/A


Weave Type N/A



Thread


Fabric Use

Location of Main Fabric Front & Back Body/Shoulder

Location of Lining N/A

Location of Interfacing N/A


Garment Silhouette

Straight

Garment Length Waistline

Waistline Natural

Neckline/Collar Convertible

Sleeves/Cuffs Set-In long sleeve. Double Cuff buttons

Pocket Patched Front Pocket

Shaping Device Single Pointed Dart/Yokes


Closure Type 1 Plastic Eye Buttons on Front

Closure Type 2 N/A

Decorative Details Front Pockets (2)



Front & Back Seam N/A

Armhole Seam Super Imposed Plain Seam 516 Safety Stitch

Hem Double Folded 516 Safety Stitch

Dax & Company

Co founders of Dax & Co:Marlen Jadalla-Maria

Angela Smith Ashley Rimbert

Kelly Mebane

finale Dax & Co

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