Jeaqueline Aquino Adrienne Boudreau Maryum Floyd Amal Piracha Joselin Zagami

Presented by: I.C. Home

Product Description

Supporting Trends

Creating Value

Competitor Analysis

Research and Key Success Factors

How We Will Blow You Away!

The Problem

What is I.C. Snow?

Easy to use for all ages

Fun

Durable Eco-Friendly

Safe

Infrared Heat Sensor

Snow Blower

360° Rotational Camera

Salt

Dispenser

Lithium-Ion Battery

Steel Auger Blades

Chute

X-Tract tires

LCD Screen with LED backlight

On/Off Switch

Joystick

Safety control

Handheld Remote Control

Where’s the Snow?

National Climate Data Center. (n.d.). Retrieved February 15, 2009, from NOAA Satellite and Information Service: http://www.ncdc.noaa.gov/oa/ncdc.html

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing

NAICS Code: 333112

N

NortheastRegion

Where’s the Snow?

Market Potential2009 2014

11%$400 Mil $444 Mil

1%$4 Mil

2.2%$9.8 Mil

1.2%

Gross, A. C. (2006, April 1). The U.S. Market for Power Lawn and Garden Equipment. Retrieved February 15, 2009, from All Business A D&B Company: http://www.allbusiness.com/accounting/1188229-1.html

Target Customer

The Winters Family Disposable Income Home Remodelers Suburban NE

The White Family New Home Owners Household Income >$120k Less time available

Clean my Snow: Need Gaps

I can’t afford to be late to work again, and the drive way

is full of snow !

Time Limitations Money Limitations

When I was a kid snow was fun, but

now paying the snow-plowing bill

is a pain !

“Snow Blowers are a survival tool helping people to get to

work on time”Bounds,G.2009.Wall Street Journal

“People are tired of waiting for the plow guy to show up”

Bounds, G. 2009.Wall Street Journal

Bounds, G. Happiness is Warm Snow blower. 2009. The Wall Street Journal

STEP Analysis

Maturing Population

Innovative Products

Trend

Expanding Target Market

Demand for Innovation

Impact

Energy efficient

The real life experience

Social

Technology

Possession of Household Durables. 2008. GMID

Sustainability

Virtualization

STEP Analysis

Recession

Credit Crunch

Trend

High Unemployment

Lower Consumption

Impact

Eco-Friendly Government

Emission Related Laws

Renewable energy policies

Emission standards

Economic

Political

Answers to Commonly asked questions from dealers and distributors. 1997. EPAObama aims for oil independence. 2009. BBC News

Industry Trends

Willingness to spend money

Green innovationsDo-it-Yourself Do-it-for-meAmericans have

less time

Manufacturers are Eco-Friendly

Manufacturers want their suppliers to be

Eco-Friendly

Increasing energy cost & environmental consciousness

Possession of Household Durables. 2008. Global Market Information DatabaseDo-it-Yourself and Gardening. 2008 Global Market Information Database.

Inching for Value

Manufacturing OperationsManufacturing Operations

Assembly and Quality ChecksAssembly and Quality Checks

Research & DevelopmentResearch & Development

Distribution Distribution

Marketing & SalesMarketing & Sales

Outsourced

Value Added

I.C Snow

Snow blowers (Toro, Ariens) Power shovel Snow Plow

Middle to Upper Class RetailersCustomers

Competitors

Inching for Value

Lithium Batteries Remote control LED screen Snow blower motorVendors

Home shows Department/Specialty stores

Complementors

Bargaining Power

Threats

Chilling up Rivalry

4: Moderately HighBargaining Power of

Suppliers3: Moderate

2: Moderately Low

3: Moderate 3: Moderate

Bargaining Power of Buyers

Threat of Potential Entrants Threat of Substitutes

Intensity of Rivalry

Moderately High AttractivenessAttractiveness of Industry

Five Forces

Brand Loyalty Patents

Mature Industry

Barriers to Entry

Entry Tactics

Research & Development

Differentiation

$1.8 billion in 2008

“Easy to use”

Building reputation built on customer care

Plowing Our Competition

Plowing Our Competition

Focusing on green industryFocusing on green industry

Strong commitment

Vast line of products

High quality at reasonable price

Tech

nolo

gy

Low

H

igh

Eco-friendlyLow High

I.C. Home

Blowing Them Away…

Smart machinery

High CommitmentManpower

Responsive Supply Chain Strategy

Key Risk Factors

Users must know how to operate

Educate users how to use

Materials High technology

Raise ConsumerAwareness

Key Success Factors

Basic Research and Development

Mass-OrientationManufacturing

First Mover Advantage!

Flurrying Assumptions

Seasonal Limitations

Possession of Household Durables. 2008. GMID

Willingness to spend money

Green innovations

Plowing for Information

Primary Research Methods

SurveysInterviews Focus Groups

Sample Frame

Residential Home Owners Age:35-65 years Income:>$75,000

Commercial Small Landscape Contractors Snow Removal Professionals

Possession of Household Durables. 2008. GMID

“Use I.C. Snow

To Stay Out of the

I.C. Snow”

Questions and Comments?

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