ERAY ALANMaster in Interaction Design Domus Academy

sERvicE & intERaction dEsignER

erayalan.comhello@erayalan.comM:+39 327 753 9446

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Master projectsBuy M*EPark Hyatt Milano BarPictogest

competitionsVIP Regulars

client projectsaday.beykent.edu.trbeykent.edu.trWeb OrderSales ToolEkap

personal projectskopeklergezmeyisever.com

Bachlour projectsMcDonald’s IstanbulPhlebotomy Service Redesign

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Buy Mobile is a project to envision the multi-channel retail service of the future in the context of transition spaces and transportation systems.In the first part of the project the behavior and the needs of the people on the move is examined in the context of the transporta-tion system.The question was “What kinds of new service models will be suc-cessful today and in the future?”5 concepts created in total and I was working in the idea genera-tion and development of the 2 of them:Local Link empowers the customer by making shopping omni-present and using transition spaces for delivery and pick-up. It bridges local sellers and consumers, who get access to high quality local produce, not available in the city.Style Map is an interactive lookbook that lets the consumer choose products and guides them with an optimized route lead-ing to stores to try them on. Style Map notifies stores so they can pull products ahead of time.In the second phase, I worked for development of the blueprints for all 5 concept.

Eray Alan / Hallvar Hauge Johnsen / Tiago Boaventura / Rana Mansour / Hadar Geva / Isabelle Pleno / Mansi Grover / Simen Storm Baarten / Julie Blitzer / Goksu Karaguler / Prateek SolankiDomus Academy / Experience Design / December 2013 / MilanoLink to project

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Eray Alan / hello@erayalan.com / +39 327 753 9446

1. Research Framework

2. Idea Generation

during the research 4 main promising aspect of retail emerged.

Many initial ideas grouped to reach two concrete concept.

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Eray Alan / hello@erayalan.com / +39 327 753 9446

Local Link empowers the customer by making shopping omnipresent and using transition spaces for delivery and pick-up. It bridges local sellers and consumers, who get access to high quality local produce, not available in the city.

This service helps small rural producers increase their reach and sell products to the urban population. Urban consumers, who appreciate high quality food products, get convenient access through delivery to transition spaces and homes.

WHAT IT IS

HOW IT WORKS

VALuE & POTENTIAL

Rider wishes to have a product locally made in another region.

Rider can buy the local product in three di�erent places: 1. locker in metro station, 2. small kiosk shops in the metro stations and 3. online

Local Link notifies the rider when his product has been delivered. He can have it delivered at home or pick it up from the metro station locker.

Rider goes to the metro station.

$ $ $

sms

The user can access the service via three touchpoints: website/mobile; kiosk and lockers. The kiosk and glass lockers act as attraction points for new customers. At the kiosk the consumer can taste the local produce and place orders. The consumer also receives information about the website to promote shopping on the go or at home. The glass lockers are for both picking up orders and placing new orders. The lockers are made of glass so consumers can preview what other people ordered. Lockers can also be used for immediate sales of holiday products and advertising products coming soon. The more people who order, the quicker the delivery time will be.

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Eray Alan / hello@erayalan.com / +39 327 753 9446

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Eray Alan / hello@erayalan.com / +39 327 753 9446

Rider browses digital lookbook. Rider selects items to try on in store and swipes ATM card to log in.

Rider receives SMS with directions to try on selected item.

Installation displays locations of stores where rider can try on selected items.

Rider arrives to the store, item already on hold in personalized dressing room.

TRAIN STATION

ATM

TRAIN STATION

20 mins

10 mins

15 mins

Style Map is an interactive lookbook that lets the consumer choose products and guides them with an optimized route leading to stores to try them on. Style Map notifies stores so they can pull products ahead of time.

Digital screens displaying four lookbooks each are in metro stations and transition areas. The consumer can browse through the various products and select what he/she likes. The consumer swipes his card to confirm the selection. Stores are notified and send information about waiting times for dressing rooms. The screen displays a route map for stores. The user chooses stores and then visits the to try on the selected items.

WHAT IT IS

HOW IT WORKS

Stylist-curated lookbooks provide the customer with a simplified shopping experience. Lookbooks show customers products that can make outfits and thus make an informed choice. Customers save time in the shopping experience with prepared dressing rooms. Style Map can be extended to other products beyond fashion.

VALuE & POTENTIAL

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Eray Alan / hello@erayalan.com / +39 327 753 9446

An interactive installation is designed and prototyped for re-launching bar of Park Hyatt Milano Hotel. In the general con-cept of Hyde and Reveal, the interactive installation explores contrast, light and shadow with using Milano’s art and design environment reputation.Eray Alan / Hallvar Hauge Johnsen / Tiago BoaventuraDomus Academy / Tangible Interactions/ November 2013 / MilanoLink to project

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Eray Alan / hello@erayalan.com / +39 327 753 9446

1. understanding Milanese People

2. Problem Assessment 3. Inspirations

Narrow alleyway

Empty during the night

Poor signage visibilityAttraction forpeople passing

through should be created

absolut art on BottleA marketing project

using the PR value of working with artist and

designers.

the treachery of sanctuaryAn art installation exploring

shadows.

irisAn installation exploring

contrast.

To understand Milanese people’s bar habits, a survey prepared and re-sults of the survey examined to asset the problem.

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Eray Alan / hello@erayalan.com / +39 327 753 9446

4. Concept 5. Scenario

Artists and designers are invited to design objects. And their work’s post-er is projected on the window display.

People passing through are attracted by finding out the shape of the poster drops and behaves as their shadow

When people passing through the bar will see and attract by the digital poster of the designed object and get closer the window display.

5. Scenario 6. Technicality

When someone get closer, projected image drops as shadow of the person and behaves as his/her shadow to create connection.

All window is covered by special filter where we can project images with using a strong projector. Infrared led stripes set as a line to understand where the person stays with using a infrared filter removed camera. The Touch designer is used to get the input of dark parts of led stripe and

design the projection process to project on the window.

Pictogest is a connected device that helps you to communicate in an easier way by enhancing your personal gestures and displays them through a visual representation, according to your personal database.Eray Alan / Rana Mansour / Hadar GevaDomus Academy / Interaction Design Envisioning / October 2013 / Milano\Link to project

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Eray Alan / hello@erayalan.com / +39 327 753 9446

1. understanding the Borders

2. Idea Generation Through Research & AnalysisMaido

6th Sense

The noun Project

Emoticons Book

To understand the borders, the problems and the opportunities in each border were examined.

During the research findings were analyzed in terms of “problems” and “opportunities” in the

borders. With these four main inspirations idea of Pictogest were emerged.

Pictogest

InTERACTIon dESIgn

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Eray Alan / hello@erayalan.com / +39 327 753 9446

mesh imagepictogram

imagepictogram

imagepictogram

imagepictogram

imagepictogram{ {

User make gestures to explain certain question

Camera captures the gestures and creates a mesh. System filteres the mesh through personal information from social media, photo library, geo location, etc. Filtered mesh transforms into an image or a pictogram.

All images and pictograms cre-ates a list in the mobile device of the user.

user userSystem

3. System Flow 4. Scenario

5. Technicality 6. Interface

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SERVICE dESIgn Eray Alan / hello@erayalan.com / +39 327 753 9446

This project was designed for domus Academy’s Service and Experience design Competition and was awarded the second place prize. Easy Booking & Pre Check In, Airport Check In and Personal Closets are all part of the service set, which can be offered to regular VIP customers. Easy Booking & Pre Check In is designed to improve the satisfaction on booking and check in processes. Airport Check In is designed for the VIP Regulars who want to go directly to a meeting right from the airport or do not want to carry their bags till the check in. And Personal Closet service is the highlight of this service set and designed for the VIP Regulars who don’t want to carry any luggage or to keep it very light. VIP Regulars can leave some of their personal belongings in hotel. Projects consist of 2 personas, customer journey and 2 blue prints.Eray Alan Domus Academy / Service and Experience Design Competition / May 2013 / IstanbulLink to project

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PERSonA Eray Alan / hello@erayalan.com / +39 327 753 9446

name: Juliana Bilekage: 33gender: Femalelocation: BerlinJob title: VP of Design in XYZ Fashion Company Monthly travelling number: 6

travel Reasons:Her company has two offices; one in Milano and one in Berlin. That’s why she has to go to Milano at least 5-6 times in a month to have regular meetings and for exceptional situations. Sometimes she has daytrips and sometimes she stays 2-3 nights according to her schedule. She thinks living in 2 different beautiful cities increases her creativity and she believes that her inspiration comes from that. She also spends some of the weekends in Milano to spend time with her friends in town. She says Milano is her second home but she wants to live in Berlin.

needs:· The most important need is the comfort, since she travels a lot and says that Milano is her second home, she wants to be comfortable as much as possible during her stays.· It is not easy for her to decide what to wear, so she carries many dress and cosmetics.· She doesn’t like to stuck in a plan so her visits are not scheduled monthly sometimes she may decide to go to Milano in themorning and takes the plane in midday. So she needs fast transportation and accommodation arrangement.· She doesn’t like to drive or sit in the back in an official car so she uses taxi. She also likes to chat with random Italian people like taxi drivers to improve her Italian.

name: Mete Aslanoğlu age: 49gender: Male location: IstanbulJob title: CEO and Owner in Aslan Manufacturing CompanyMonthly travelling number: 3

travel Reasons:His biggest two clients are based in Milano; a female dress and a male underwear company. These 2 companies have the %68 of the capacity of the factory so they are very important for his company and also they are so demanding. He is travelling at least 3 times a month and visit his clients by himself. To use the day efficiently he prefers to take the earliest flight and start meetings very early. After meetings and dinner he goes to hotel to have some rest and have other meetings the next day and take a flight back to Istanbul to his family. He usually stays one day in Milano.

needs:· Efficiency is really important for him so he cares a lot about time management.· Generally he takes the earliest flight and goes directly to the meetings.· He likes to travel light and since he usually stays one night he doesn’t carry a lot.· After the busy and tiring day he relaxes with SPA and Sau-na.· He is a busy businessman and he needs VIP treatment.

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CUSToMER joURnEy MAP Eray Alan / hello@erayalan.com / +39 327 753 9446

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CUSTOMER JOURNEY MAP

Reliable information

Fast service

Problemless service

Avaible room on wanted days

Small, light, easy to carry luggage

Having everything needed

Preperation To The RoomTravel

Safe

Fast

Comfortable

Less paperwork

Comfort

Luxury

Fast

Friendly staff

Good room

Luggage safety

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Search hotels

Keyword search, review read-

ing, availability checking

Internet, call center, phone

Call center workers, personal assistant

Transportation workers, police

Driver Receptionist Bellboy Bellboy

Airplane, train, bus

Online booking, call center,

asking to assistantAddress information Tip

MoneyKey

ID information, room selection

Go to roomArriveTravel Go to hotelPrepare luggage

Luggage LuggageID

StayReceive luggageGive luggageCheck inBook room

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Office & Home Airport, train station, bus station HotelTaxi, shuttle, rent a car,

public transportation

Taxi, shuttle, rent a car, public transportation

Home

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SERVICE BLUEPRInT Eray Alan / hello@erayalan.com / +39 327 753 9446

Personal Key Card (PCK)

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SYSTEM FUNCTIONALITIES

Easy Booking

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Pre Check In Airport Check In Arrival to Hotel

Easy Booking and Pre Check In can be done with existing booking center.

be hired.

Booking Center

Airport Receptionist

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Feasibility Strenght

Opportunuties

Weakness

Threats

Easy booking processes.Better experience with good CRM.

Shuttle

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Airport

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SERVICE BLUEPRInT Eray Alan / hello@erayalan.com / +39 327 753 9446

Labels

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SYSTEM FUNCTIONALITIES

End of First Stay

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Receptionist

Housekeeping

Cleaning

Assign a locker.

Colect customers stuff Take labeled ones to cleening.

Wash & iron clothes.

Place items and cleaned clothes to assigned locker.

After Every Stay Other Stays

Place customer's items in the room.

Inform housekeeping

Use the items left fro previous stay

Add remove clothes, cosmetics, gadgets to leave.

Label items which needs cleening

Check out

Chose clothes, cosmetics, gadgets to leave.

A Locker room should be prepeared.PC Service should be implement to hotel's CRM system.Simple labels should be used for the clothes.According to work load new housekeeping staff should be hired.A management tool to coordinate housekeeping and cleening team should be developed.

Label items which needs cleening

Check out Check in

Assign a locker.

Colect customer's stuff

Wardrobe

Receptionist

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Feasibility Benefits Of HotelStrenght

Opportunuties

Weakness

Threats

Better customer experience.High loyalty for regular customers.

Bigger lockers.More personal rooms.Great marketing value.

Loosing customer's items.Mixing up items of 2 different customer.

New space for lockers.New duties for room cleaning staff.

Guarantied returning customers by keeping their items in the hotel.Marketing value of unique and well designed personal service in hospitality industry.Increased loyalty of existing customers.Inportant growth in reputation.

Benefits Of Customer

Less preperation time for short business travels.Less wrinked clothes and no need for second ironing.Varibility of clothes in travels.Fast preperation for urgent trips.Better accodomodation experience with personal bathroom objects such as; shampoo, tooth paste, soap etc.Efficient time management with travelling without luggage.

An informative website for candidate students of Beykent Univer-sity. In this parallax-designed website candidate students can find any information needed, from tuition fees to housing options. The mock up of the website was designed by using UXPinBilende Service Design Agency / Beykent University / June 2013 / IstanbulLink to project.

IA & UX & InTERACTIon dESIgn Eray Alan / hello@erayalan.com / +39 327 753 9446

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Beykent University’s website is being redesigned to increase the usability of current one.*Work in progressBilende Service Design Agency / Beykent University / June 2013 / Istanbul

IA dESIgn | SERVICE dESIgn

Due to the confidentiality agreement visuals and detailed sketches of this project can’t be provided.

A new web order system designed for Pearson Turkey. Pearson Account Managers and Pearson dealers will use this website to manage their book orders including amounts, shipment time and discount rates and approvals.*Work in progressBilende Service Design Agency / Pearson / July 2013 / Istanbul

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Due to the confidentiality agreement visuals and detailed sketches of this project can’t be provided.

Eray Alan / hello@erayalan.com / +39 327 753 9446

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SERVICE dESIgn | USABILITy AnALySIS

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A new sales tracking and campaign management tool designed for Turkcell’s Trade Marketing team. Team members can design sales improvement campaigns according to sales performances’ of the dealers. The tool can also automatically raise alarms using sales and market share trends.Bilende Service Design Agency / Turkcell / July 2013 / Istanbul

Usability analysis done for ekap.com, which is the website for tracking Turkish government’s procurements , to envision potential developments.Bilende Service Design Agency / Ekap / August 2013 / Istanbul

Due to the confidentiality agreement visuals and detailed sketches of this project can’t be provided.

Due to the confidentiality agreement visuals and detailed sketches of this project can’t be provided.

Eray Alan / hello@erayalan.com / +39 327 753 9446

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SERVICE dESIgn

KgS is a social network to introduce dog walkers to dog owners. With KgS, dog owners can search and sort dog walkers accord-ing to area, rating and price. dog owners and dog walkers com-municate and organize appointments using the services provided by the website.Eray Alan / Erbil SivasliogluApril 2012 / IstanbulLink to Project

Eray Alan / hello@erayalan.com / +39 327 753 9446

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SERVICE dESIgn Eray Alan / hello@erayalan.com / +39 327 753 9446

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SERVICE EXPERIENCE

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Dog Owner

Dog Walker

Registration Searching Agreement Walking Referance

Send offerSend offer

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TIME STUdy & SERVICE dESIgn

This university project was a service efficiency improvement study for a location of Mcdonald’s in Istanbul. To understand the prob-lematic phases of the service, the entire system was analyzed with the time study method. After that with using new technolo-gies, a new work flow for the service was developed.Eray Alan / Ugur Bakan / Aytug SuvariITU / Work Study Course Lecture / January 2010 / IstanbulLink to project

Eray Alan / hello@erayalan.com / +39 327 753 9446

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The Phlebotomy Service was redesigned to increase the efficiency of the service as a university project. I analyzed the work flows, sources, parameters, variables, constants and constraints of the current system and the statistical data of the patient behaviors. gathered data was analyzed to understand the statistical model of the service behavior. After the analysis was complete, the service simulated in the Arena Simulation Program. Suggested changes were simulated and run in Arena and the results of the iterations were analyzed to choose the best solution in terms of the lowest average service time for a patient.Eray Alan / Naide Gedikli / Ayca YurttagulITU / System Simulation Lecture / April 2010 / IstanbulLink to project

SySTEM AnALySIS & SIMULATIon Eray Alan / hello@erayalan.com / +39 327 753 9446

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Who i am:I am a service & interaction designer and currently a Master in Interaction Design Student in Domus Academy, Milano. After acceptance at Istanbul Technical university in Industrial Engineering De-partment I took courses and worked in projects focusing on system analysis, design and simulation, process design, operation research, ergonomics, efficiency analysis, and statistics. Beside from studies, I worked part time on Marketing and Sales departments of the leading companies such as; Turkcell, Adidas, The Coca Cola Company and Avea. After graduation in June 2011 I had and created brand identity and marketing strategy and launched Lomography in Turkey. In April 2012 I launched kopeklergezmey-isever.com which is a website designed to connect dog owners with dog walk-ers. Since June 2013 I am a freelance Service Designer for Bilende Service Design Agency.

How i work:In the projects I,start design research by analyzing the existing solutions in creativity, effi-ciency (both for user and company) and feasibility aspects,generate ideas strongly based on design research,develop and strengthen ideas with detailed user scenarios and system functionalities with considering efficiency and feasibility aspects,create blueprints, mock-ups and prototypes clearly understandable both for implementer designers and engineers,help the communication between designers and engineers.

Eray Alan / hello@erayalan.com / +39 327 753 9446