enVie about&behind éditon I

©www.enVieheartwork.com

SS2012

3

main facts

enVie heArtwork [«eiber nina (the brain behind) in Vienna (the home base)»] is a fashion label specialized in

fabric refinement and unique design artworks founded in May 2011. enVie coming from the french and

stands for “enJoy life, la vie & savoir-vivre”, but as well to envy1 someone. . .

Ni´s enVie mission: The joy and luxury of limited editions, individualized & personalized objects and a remix of

selfmade couture and ready-to-wear fashion.

« ´ ´ » it s not just fashion it s your 2nd skin ´ by Ni to sum up enVie s philosophy

enVie´s definition of premium fashion & fabric artworks will not only depend on the quality of materials used,

but the time and amount of thinking it takes to create it.

At enVie heartwork, the typical notion of a seasonal look book or seasonal collection does not exist. Instead

of typical “collections”, which are grouped into “seasons”, the enVie goal is to move towards season-less,

collection-less fashion refinements and finally promoting a constant renewal of versatile ♀ & ♂ masterpieces.

enVie limited heartworks & styles are presented as individual pieces that do not follow a strict theme but

rather a flow of inspirations. There are no starts, no stops, no resumption of any discontinued story; just a

continual conversation between the creator, heartworkers & our enVie amis, who love to wear & wrap into

our creations.

1 Note: typical side effect when wearing envie [ohhhh-vee] = becoming enVied on your look.

4

, & enVie is unique cozy versatile

Every enVie fabric line & collection of limited edition reveals a crossroads of foreign inspirations of vibrant

colors, and an unique combination of chic, luxe and cozy materials. Moreover enVie continuously

represents selected designers from different countries, who fit and follow our style philosophy.

So, whether it’s a fish-enVie-friends leather bracelet (made of fish skin) or

multifunctional foulard (with enVie signature prints), jump in our fashion ocean

& wrap into fabrics that speaks of adventure, journeys and

everything that you dream of. Enjoy our versatile fabric heArtworks...

& enVie amis collaborations enVie´s current collection consists of fabulous unisex scarves and “revived” Upper Wear in form of refined

jackets, hoods & reFured parkas in collaboration with Furrier Marcel Jouja - “jouja reFURs enVie”.

A further collective fashion “brainchild” created by enVie designer Ni and launched together with Austrian

Bohemian & Ethno Fashion Star Silvia Gattin (silviagattin.com) is the GYPSET line. Unique, stylish & fashionable

pieces for global trendsetters - always inspired from foreign countries, cultures and local “bon-vivant” muses. The

first edition combined embellished knitted cardigans.GYPSET edition II is all about wanderlust leather treasuries

for stylehunter…

enVie masterpieces are only available via www.envieheartwork.com or our gLambassadors and

premium retail partners. Kindly contact us directly to get further information or to create your

unique enVie masterpiece.

7

% 100 enVie heArtwork feat.

% 100 silk

signature prints used for:

• triangle foulards « it´s all about

the special shape & material

combination of our enVie triangle

foulards, to wear in versatile ways, in

every season and for various occasions »

• A-Tops « special A-symmetric cut for

loose fit to wear in versatile cozy ways »

• individual orders « team enVie

believes in unique style & is proud to

create limited editions for our premium

retail partners and masterpieces in

collaboration with our design partners »

8

Th

e p

orto

fino

prin

t №

5

Th

e p

yth

on

oc

ea

n p

rin

t №

1

Th

e p

eti

t sk

ull

pri

nt №

2

Th

e n

eo

n n

atu

re p

rint №

3

10

inspiration behind enVie & the fish skin facts As our enVie philosphy is “it´s not only fashion ... it´s your 2nd skin” we want you to feel

divine & fine in enVie heArtwork pieces. To stand out from the crowd we even tried to find something new... a new structure and

special material to pimp our heArtworks.

Primarily inspired from the ocean, seastars, mermaids & nautical heros – Ni spotted organic salmon leather and „net-a-created“ a new

animal print out of it.

Finally f ish skin is not only a new upcoming high quality leather –

it´s also the "signature" material of enVie heartwork.

All enVie heartwork fabric designs have structure elements of this great eco-friendly & refined leather material in form of a new

defined animal print. Fish skin is regarded as industrial waste: after it’s separated from the filet for sushi,

omega consumption & co, it normally gets thrown out.

enVie re-use these skins in an eco-nomic way: they are dried, bleached and eventually turned into leather.

Fish skin is extremely versatile—it’s lightweight, durable, thinner and softer (yet stronger!) than snake, cow and goat skin. Finally dyed in

a spectrum of colours, and its natural texture and geometric patterns lend it a distinctive quality ... no matter if you "reVive" your

clothes with fish skin patches or make use of our silky fish skin prints...

it´s gonna be a chic ethic way to stay enVogue and get enVieD on your „2nd skin“. . .

13

CONTACT

If you have a question about shopping with enVie heArtwork, please check out www.envieheartwork.com to see if we've already answered your question.

If not, please mail us at [email protected] or contact us directly via website, we look forward to read & hear from you!

If you want to just keep in touch (Please do!), on events, news, preViews, and other random things...

visit Nina's blog www.enVieheartwork.tumblr.com or like us on Facebook www.facebook.com/envieheartwork.

enVie heArtwork DESIGN & SALES

enVie RETAIL REQUESTS

enVie PRESS

enVie heArtwork e.U. by Nina Eiber

Fabric&Fashion Refinement 1190 Vienna, Austria USt. ID ATU66495535

Fon:

+43 664 5222241

Mail: [email protected] [email protected]

Wholesale & Retail request mail to: [email protected]

Visit:

www.enVieheartwork.com

Blog: www.envieheartwork.tumblr.com

Facebook: www.facebook.com/envieheartwork

Pinterest: www.pinterest.com/ninspiration

Showroom & Atelier appointments

on individual request in 1010 Vienna

[email protected] [email protected]

Call:

+43 664 5222241

enVie about&behind éditon I

Documents

Transcript of enVie about&behind éditon I