Enabling Online Mobile Payment in MENA talk by T-Pay; ArabNet Beirut 2015

ENABLING ONLINE MOBILE PAYMENT IN MENA

FIRST DIRECT OPERATOR BILLING SERVICE IN THE REGION

www.T-PAY.me - ArabNet Beirut 2015

T-PAY at a glance

• Launched 2014 as the First Direct Billing Service in MENA

• Born to enable Online Business Monetization in

the region • T-PAY Connects to MENA Operators to enable one

simple integration for Merchants • Giving Merchants the ability to transact with

200M+ potential users • In one year - 19 operators in 9 Countries covered

with DCB out of the 40+ covered with PSMS


T-PAY Connects to MENA Operators to enable one simple integration for Merchants

Merchants Operators Acquirer Network


Giving Merchants the ability to transact with 200M+ potential users

200+ M Potential User in ME

19 Operators

9

Countries


Payment Industry Experiencing Great disruption

Not supply-led and bank-centric

led business anymore.

Growing demand of simplified payment

as a service from merchants

Payment vendors will continue to Consolidate and

Innovate. Source- Ovum View 2014


Roles of Operators in Payment Eco-system


Disruption is driving Investments


Global Mobile Payment Perspective

The user demand for convenient and intelligent ways for making payments for goods and services by using a mobile phone is creating exciting opportunities

for those organizations that are part of the mobile payment ecosystem.


51%

Middle East and Africa are experience the highest Internet traffic growth in the 2012 to 2016 at 51% and Internet gaming is expected to grow in line with this

expansion at an average compound rate of 39% in the same timeframe.

39% Internet traffic growth Internet gaming


CC penetration is low vs. Mobile

Prepaid cards market fragmented, and highly inconvenient

Cash on Delivery still king, risky to merchants, with high costs

But the existing payment methods are failing to capture the opportunity!


Why direct carrier billing is huge?

There are 7.14 Billion people in the world.

6.8 Billion have mobile phone accounts.

Only 3.5 Billion have bank accounts. Out of those 3.5 Billion who have bank accounts only

2.15 billion have credit cards.

Which means that there are 4.99 Billion people who are in need of an easy, fast and secure payment method


Going Mobile means

Mobile has shifted from messaging to experience Smartphones are everywhere especially in the region It is not only more smartphones it is also more often


Smartphones making Direct Operator Billing Huge


Online Purchases trends in MENA

40% • Currently 40% of users are buying

online.



$9 Billions

• B2C e-commerce $9 Billions in 2012 reaching $15 Billion 2015 – 5 Billion will be

on mobile.

$15 Billions

2012 2015



41%

• 41% online Gaming and 15% Entertainment – so more than 55% of

buying power is on digital.

15% Online Gaming Entertainment Digital

55%


Online Gaming MENA numbers!

38%

• With a focus on the gaming industry 38% of the 1.8 Billion online gamers come from the MENA Region.

of the 1.8 Billion online gamers


Online Gaming MENA numbers!

• Online Gaming is an industry worth $24 Billion annually out of the $63B in 2012.

• Industry growing at 6.5% annually through 2017 worth $87B from $63B (source - PriceWaterhousecooper)

• MENA gets 2% of that number with a 40% year over year growth.

• MENA is the fastest growing region globally however it’s the most underserved on terms of payment.

$20 Billion annually


Massive Internet and Mobile Penetration is driving growth in gaming Industry

• MENA Gaming industry is estimated to be between $1 Billion to $2.6 Billion

• 2nd largest mobile population in the world 528.8 Millions

• 60% of which is below 25 years

• Arabic is the Main Language


Online Industry Growth Challenges

Local Infrastructure Optimizing the digital Experience

• Every 100 Millisecond delay on load time = decreases Sales by 1% (amazon)

• ½ second delay in loading search results = decreases traffic and revenue by 20% (Google)

• 1 second delay in page load= 7% decrease in conversion

E-payment platforms Localization of content


Mobile in app purchases dominates


5/6

• 5 out of 6 users prefer direct carrier billing over credit cards, 14 out of 20 prefer direct

billing over all other payment methods!

Prefer direct carrier billing

over credit cards

14/20 Prefer

direct carrier billing over

all other payment methods www.T-PAY.me - ArabNet Beirut 2015

• Merchants with bigger selection receive more orders per customers i.e.: adding new items regularly re-engage paying

customers.

• 1-14% of the customers generate 30% of the transactions.

• Most of us have too much concentration on low prices while the sales is more on high price points.

• The top performers have higher average price points- you can charge more in the right place and time.

Why DOB Flexible Pricing features matters?

Amazon Says:

1-14% 30%

Source GDC 2014 www.T-PAY.me - ArabNet Beirut 2015

A delay of just 3 months can result in a loss of millions of dollars


Carriers

(Integrated to

Billing System).

T-Pay

(State of Art system, security standards,

monitoring & Reporting).

Merchants (Established

relationships for digital & physical

goods).

Infrastructure (Marketing, Operations, Call Center, Logistics).

A unique Regional eco-system empowering Operator billing B2B2B

A complete ecosystem to empower your success


Best in Breed User Experience Single service – diversity of users experience

Less integration and set up effort, more revenue and more happy customers.

TPAY widget on Desktop & Mobile www.T-PAY.me - ArabNet Beirut 2015

Partnering with T-PAY Grow online Revenues

Increase Conversion

User Experience Optimization multiple

flow

Customized Animation campaigns and

Seasonality events

24/7 customer care with proactive

scenarios

Acquire New Paying Users

We do what it takes to make it work in terms of customer experience and Technology.


T-PAY offers the most advanced Carrier Billing Platform

Maximum Flexibility Any device streamlined Customer experience

B2B Merchant Onboarding tools

Customer 360 Portal view availed as APIs for integration with CRMs

Full Ticketing and complaint management system covering all parties in the payment process

Reporting and analytics to operator, merchant and end user

White Labeled/reseller model

One time and Subscription support


Who we are?

T-PAY is one of the newest ventures of ArpuPlus.

ArpuPlus is launched in 2003, this dynamic company is an OT Ventures subsidiary that is fully owned by Orascom Telecom

Media and Technology Holding S.A.E. ("OTMT")

Specialized in providing Value Added Services (VAS) and monetization platform solutions for 12 + years.


About Us

About Arpu Plus Arpu plus is specialized in providing value added services and monetization platform solutions for more than 10 years. Pioneering new ventures and consistently providing the finest services and efficient solutions, Arpu plus is an OTVentures subsidiary. They have offices in Algeria, Tunisia, Morocco, Sudan, Dubai, KSA, Jordan, Yemen, Pakistan, Bangladesh, Italy, the UAE, and a head office in Egypt.

About OTVentures OTVentures creates a powerful customer experience through its online and mobile solutions portfolio. OTVentures empowers brands, governments, and consumers through a diverse blend of digital solutions spanning social marketing, content services, mobile Value Added Services (VAS), solution development, and hosting services. Through our innovative digital products we touch the lives of more than 50% of MENA internet users, and 72% of MENA mobile subscribers every day. With exclusive partnerships with the most prominent global players (Twitter, msn and more than 100 content providers), we provide exposure and reach that creates strong, lasting impacts for our clients. OTVentures has over 16 offices covering all markets across the Middle East and North Africa and Turkey in addition to Canada, Italy, Pakistan, and Bangladesh.

.


Our Offices

Algeria, Tunisia, Morocco, Sudan, Yemen, Iraq, Palestine, UAE, KSA, Qatar, Pakistan, Bangladesh and Italy in addition to the head office in Egypt.


THANK YOU www.T-PAY.me

ArabNet Beirut 2015

Enabling Online Mobile Payment in MENA talk by T-Pay; ArabNet Beirut 2015

Mobile

Transcript of Enabling Online Mobile Payment in MENA talk by T-Pay; ArabNet Beirut 2015