Enabling New Personalized User Experiences for Travel & Transportation

Copyright © 2014 IBM Corporation

Enabling New Experiences for Travel & TourismData EnvironmentsBill Curtis-Davidson (@BCurtisDavidson) Executive ArchitectIBM Human Ability & Accessibility Center

June 2014 – M-Enabling Summit

https://twitter.com/bcurtisdavidson


Copyright © 2014 IBM CorporationSlide 2 -- #MEnabling14 – @BCurtisDavidson

• A person's perceptions + responses that result from use or anticipated use of product, system or service.

• The users' emotions, beliefs, preferences, perceptions, physical + psychological responses, behaviors, accomplishments.

• Occuring before, during and after use.

What is “user experience” (UX)?

User Use ContextSystemFactors that influence the User Experience


What is “user experience” (UX)?

GOOD

BAD

Ease of UseUtility Efficiency

User Use ContextSystem


Today’s Travel Experiences

Apps are not always accessible, and are often not designed to support the entire travel UX / journey. Users move between different apps, experience is not cohesive.


Today’s Travel Experiences

Enabling a cohesive user experience, even when apps are accessible, requires data about built environment accessibility, accessibility services + accessible info.


Tomorrow’s Experiences

App developers in different travel & tourism domains will utilize shared data environments with accessibility data, and will work to ensure all Uis are accessible.

Shared Data Environments

Airports Cities Resorts


How Do We Get There?

For example, in an airport, there will be a shared data hub including accessibility data, and application developers can develop apps that provide a better user experience.

Airport Operational DB

Air Carriers

Hotels

DiningSnacksTaxis

Parking

Transit

Buses & Shuttles


How Do We Get There?

Airport Operational DB

Air Carriers

Hotels

Dining

SnacksTaxis

Parking

Transit

Buses & Shuttles

Ease of UseUtility Efficiency

Used before, during and after travel + tourism activities

The shared data hub with accessibility data, will enable the design of new applications that better support the use context and improve the user experience for everyone.

Shared Data Environment

Desktop Web, Mobile, Kiosk + other user-facing travel + tourism apps


Example IBM Project #1

IBM is a leading technology partner (2014-15) on a TRB airport collaborative research project (ACRP 07-13) on enhancing airport wayfinding for the elderly + PWDs


Example IBM Project #2

IBM is partnering with Smarter Cities + disability orgsto develop regional accessibility data hubs + accessible mobile apps apps tied to transporation, travel + tourism

Copyright © 2014 IBM CorporationSlide 11 -- #MEnabling14 – @BCurtisDavidson • Bill Curtis-Davidson• IBM Human Ability + Accessibility Center• Web: http://www.ibm.com/able/ • Mobile: 404-307-4607• Email: [email protected] • Twitter: @BCurtisDavidson• LinkedIn: Bill Curtis-Davidson

A Call to Action

Let’s work together to develop shared data and create accessible location-based services + apps that offer a better travel + tourism user experience for the aging, PWDs + everyone.

http://www.ibm.com/able/

mailto:[email protected]



http://www.linkedin.com/in/billcurtisdavidson


Bill Curtis-DavidsonWeb: http://www.ibm.com/able/ Mobile: 404-307-4607Email: [email protected] Twitter: @BCurtisDavidsonLinkedIn: Bill Curtis-Davidson

Engage with Us to Innovate

http://www.ibm.com/able/

mailto:[email protected]



http://www.linkedin.com/in/billcurtisdavidson

Enabling New Personalized User Experiences for Travel & Transportation

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