Email Marketing for ECommerce: Creating personalized experiences

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    12-Jan-2017
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Transcript of Email Marketing for ECommerce: Creating personalized experiences

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Email strategy for a leading eCommerce giant to create personalized experience and triple click rates

&A PRESENTATION@SitaSpeaks

Our ClientCASE STUDY OF

&@SitaSpeaks

BliBli.com is Indonesias leading online shopping mall focusing on various products such as Electronics, Lifestyle, Culinary and Automotives amongst many others.

TOTAL MERCHANT

TOTAL PRODUCT

TOTAL BRAND2000+100,000+3000+Source- ClientCASE STUDY OF

&@SitaSpeaks

250 million people

73 million online usersExpected to grow to 93 million by 2015Source- eMarketerExpected 7.4 million digital buyers

Indonesia An attractive market for eCommerceCASE STUDY OF

&@SitaSpeaks

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INNOVATIVE & INTELLIGENT TECHNOLOGYWIDE MORE RELEVANT AND UP-TO-DATE PRODUCTEXCELLENT SERVICE TO CONSUMER & MERCHANT

THEPLAN

STRATEGY TO WIN 2015CONSUMER CENTRICMARKETING ACTIVITIES

Source- ClientCASE STUDY OF

&@SitaSpeaks

How they market their services digitally CASE STUDY OF

&@SitaSpeaks

How they market their services digitally

Even though many channels to attract traffic and sales have emerged in recent years, email continues to be one of the main channels for driving online sales.

Source: Mc Kinsey & CompanyCASE STUDY OF

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@SitaSpeaks

Marketers at Blibli.com wanted to capitalize on the power of email marketing to boost

REVENUECASE STUDY OF

&@SitaSpeaks

HoweverCASE STUDY OF

&@SitaSpeaks

When we first started out, we didnt know much about Email Marketing. The Batch and Blast approach we adopted did not help in customer engagement and response.Planius SimanullangCRM & Email Marketing Manager at Blibli.comCASE STUDY OF

&@SitaSpeaks

How to engage people to do online buying?

We need an email strategy!

CASE STUDY OF

&@SitaSpeaks

netCORE Email Consultants helped Blibli.com to build a personalized experience to convince users in online shoppingCASE STUDY OF

&@SitaSpeaks

1. Segmentation by GenderStudies prove that segmenting your emails can improve your clickthroughs by 50%Source: MarketingSherpaCASE STUDY OF

&@SitaSpeaks

1. Segmentation by Gender

~ netCORE Idea ~Planning campaigns gender wise and marketing products & services exclusive to the specific gender so as to improve the relevancy and effectiveness of the email campaign.CASE STUDY OF

&@SitaSpeaks

SEGMENTATION BY GENDERSUBJECT LINECASE STUDY OF

&SEGMENTMale @SitaSpeaks

SUBJECT LINECASE STUDY OF

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SEGMENTFemale@SitaSpeaks

2. Behavioral targeting

~ netCORE Idea ~Perform interest based email marketing by using email open behavior to target the right users with the right campaignCASE STUDY OF

&@SitaSpeaks

Motor MERAH-PUTIH Diskon 1 Juta!SUBJECT LINECASE STUDY OF

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BEHAVIORAL TARGETINGCampaign targeted to all men who were active on Blibli.com emails for last 2 months@SitaSpeaks

3. Event driven email marketingCASE STUDY OF

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3. Event driven email marketingTransaction rates are five times higher for anniversary emails than they are for bulk campaignsSource: The birthday and anniversary reportCASE STUDY OF

&@SitaSpeaks

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3. Event driven email marketing

Less than 5% brands currently send these anniversary emailsSource: netCORE Research LabCASE STUDY OF

&@SitaSpeaks

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3. Event driven email marketing

~ netCORE Idea ~Make users feel special with an exclusive Anniversary Celebration offer. Target the entire database (active and inactive) to form personal connections with the customers

CASE STUDY OF

&@SitaSpeaks

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Sigit, It's Our Birthday! Ini Kado Spesial UntukmuSUBJECT LINECASE STUDY OF

&KEY HIGHLIGHTSFor the first time ever evoked interest in 40% of the email non-openers

Campaign achieved one of the best click rates @SitaSpeaks

Effective use of special character in Pre-header text to improve email open rateCASE STUDY OF

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@SitaSpeaks

Effective use of special character in Pre-header text to improve email open rate

How it helps

Increase visibility

Shows snippet of whats in the email before it is opened

Reinforces the subject line and increases the probability of email being opened

CASE STUDY OF

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@SitaSpeaks

4. Subject line innovationCASE STUDY OF

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4. Subject line innovation

Monday is Mom's Day! Frisian Flag Jelajah dan Karya mulai Rp41.500

Meet the Energeyes! Pre-Launch Offer Exclusive at Blibli.com{:Before}CASE STUDY OF

&@SitaSpeaks

Innovative, personalised subject lines helped Blibli.com improve email performance

4. Subject line innovation

Monday is Mom's Day! Frisian Flag Jelajah dan Karya mulai Rp41.500

Meet the Energeyes! Pre-Launch Offer Exclusive at Blibli.comName personalization[First_Name], Kamis Ganteng Up To 83%!

Use of special characters Hanya 1 Hari, THANK GOD IT'S PAYDAY!{:Before}{:After}CASE STUDY OF

&@SitaSpeaks

How Consultancy helped Blibli.com

CASE STUDY OF

&@SitaSpeaks

Client TestimonialCASE STUDY OF

Planius SimanullangCRM & Email Marketing Manager at Blibli.com

&@SitaSpeaks

Consultancy improves email open rate and customer engagementBEFOREAFTER

CASE STUDY OF

@SitaSpeaks

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3 FOLD INCREASE IN CLICK RATES

EMAIL

METRICS153% INCREASE IN OPEN RATES

CASE STUDY OF

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Build your own Success Story.

We are here for you.

CASE STUDY OF

&EMAIL MARKETING SOLUTIONS BY

@SitaSpeaks