Emma Gibson - Copywriting Portfolio

PORTFOLIO

EMMA GIBSON

EMMA GIBSON PORTFOLIO

ARTSDERBYSHIRE WEBSITE PLACES AND SPACES PAGE

The Derwent Gallery The Derwent Gallery is set in the beautiful Peak District countryside close to Chatsworth House and Stanage Edge. We showcase and sell images that relate directly to the landscape we are privileged to be situated in. All of the exhibited paintings in the gallery are local landscapes and most of the artists are from the local area and have come to us to display their work as we live and work alongside each other. The Derwent Gallery setup is idyllic, from the backdrop to the displays inside and the hard work that the gallery and the artists go to make it all a pleasure to visit and become a part of.

Gallery 52 Gallery 52 is situated in an old cow shed in Brailsford, presenting a wide variety of art, sculpture, ceramics and accessories. We offer a relaxed atmosphere for customers to look at and enjoy our wide range of arts and crafts and should you feel that you want to take part of your experience home with you, we offer prices from as little as a couple of pounds.

Harrington Mill Studios Harrington Mill Studios is an exhibition space set within a working studio. The complex boasts 18 artistsʼ studios and an exhibition space which has helped to raise the profile of the studios by participating in art exchanges with artists from Sweden, Chicago and Korea. 2012 was an exciting year for Harrington Mill Studios, with showcases in Seoul, South Korea and artist Rose Pritchard from Chicago exhibiting at HMS in May.

As a volunteer for Derbyshire County Council, I worked within the Arts Derbyshire team to write, produce and edit articles for the ArtsDerbyshire website.

One of the many projects I have worked on, the Places & Spaces page was commissioned to me from the very beginning, giving me creative freedom with the copy and images as well as researching galleries and studios within the region and liaising with their owners or managers.

This was a fantastic project to be in control of and I thoroughly enjoyed every aspect of the process.

To read more please visit www.artsderbyshire.org.uk/find_venue/Places_Spaces


REMEMBER THE NAME LTD CONTENT FOR LIVE SHEFFIELD MAGAZINE

I worked for Remember the Name Ltd as an Editorial Assistant as part of a work experience placement and was assigned to research, write and edit copy for a bi-monthly lifestyle magazine called Live Sheffield. Working in a small team gave me a lot of responsibility and the opportunity to really develop my creative skills.

This was a brilliant first experience of working in a publishing environment and my work was extremely well received by the editor and sub-editor.


JOBSTEPS LTD ANNUAL REPORT 2011-2012

While volunteering for Autism Plus in Sheffield one of my projects was to work with their sister company, Jobsteps Employment Services Ltd, to write and produce their first annual report.

In order to do this I had to first research and understand a complex business structure before translating this into concise summaries of each element of the company.

I also compiled other sourced elements such as the company history, Chairman’s summary and case studies.

The finished report was extremely well received amongst the company directors and my colleagues and I was subsequently hired to work on a major bidding project.


YOUNG WOMENʼS HOUSING PROJECT ANNUAL REPORT 2011-2012

I was hired as a freelance writer to write the annual report for a charity in Sheffield called the Young Womenʼs Housing Project. In this case the client required the report producing from scratch, as their previous reports had been quite flat and plain. I was given complete creative freedom on this project and I decided to bring some of their existing imagery (for example the sunflowers and the house) into the copy and liven up the entire document.

The project works to re-house young women and help them to re-establish themselves in the community, and I felt that this should be presented in a brighter manner.

As well as writing the copy I also assisted with the design of the

document and made the projectʼs story more positive and punchy.

The report was required for the Annual General Meeting where it was extremely well received.


JADU PRODUCT GUIDE AND SALES BROCHURE

In my current role as Copywriter at Liquid Agency, my first project was to rewrite and personalise this sales brochure for Jadu Content Management Systems.

This required change in tone of voice and messaging and to personalise the text towards specific audiences, including Education and Government.

This was a lovely project and allowed me to display my writing skills to the maximum.


MIDLAND HR MARKETING AND COMMUNICATIONS CAMPAIGN

Since the beginning of my employment at Liquid Agency, I have been involved in writing copy for the marketing and communications campaign for MidlandHR.

I have been involved in both the internal and external launch, meaning I have really been able to develop a wide range of writing skills, having written content for a service brochure, internal signage and merchandise as well as writing a lot of copy for advertisements and blogs.

The range of work that is required for this client has been really enjoyable and has allowed me to use a lot of creativity, while working closely with the design team and collaborating with the client.

Emma Gibson - Copywriting Portfolio

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