Website copywriting
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Transcript of Website copywriting
TOP TIPS FORWEBSITE
COPYWRITING
WE AT MPULL THINK THESE ARE SOME OF THE MOST IMPORTANT IDEAS WHEN IT COMES TO GREAT WEBSITE COPYWRITING
FIRSTLY MAKE SURE YOU HAVE WEBSITE“NOT HAVING A WEBSITE OR HAVING A WEBSITE THAT IS NOT “CRAWLABLE” IS THE BIGGEST MISTAKES”
– MATT CUTS (HEAD OF GOOGLE WEB SPAM TEAM)
IT CAN BE USEFUL FOR IT TO CONTAIN KEYWORDS RELATING TO YOUR PRODUCT
CHOOSE YOUR DOMAIN NAME
BUT THIS IS NOT A MUST. THINK OF BRANDS LIKE:
SHORT CATCHY AND EASY TO REMEMBER
MAKE SURE THAT ESSENTIAL CONTENT IS EASY TO FIND. MANY
BUSINESSES MAKE THE MISTAKE OF DISPLAYING THEIR CONTENT IN FORMATS THAT ARE NOT ACCESSIBLE TO EVERYONE
GEAR YOUR WEBSITE COPYWRITING TOWARDS UX
THE BEST PRODUCTS DON’T FOCUS ON FEATURES, THEY FOCUS ON CLARITY.— JON BOLT
AVOID ACRONYMS
AND INDUSTRY JARGON.
UX = USER EXPERIENCE
YOUR WEBSITE NEEDS TO BE RESPONSIVE TO DIFFERENT SIZED SCREENS
PAY ATTENTION TO THE WORDING OF META TAGS
CONTENT NEEDS TO BE CURRENT AND CONSTANT.FRESH CONTENT IS BEST.
WE CREATEWELL-OILEDMARKETING MACHINES