Merrill Dc | Copywriter

mdpsych11@gmail.com

Client: Oink Apparel

Industry: Fashion

Product/ Service Type: T-shirts

Target Audience: Young Adults

Job Type: Poster & Website Content

Objectives: Position Oink Apparel as a hip and playful brand to compete against global brands such as A Bathing Ape and Fubu.

OINK APPAREL

OINK APPAREL // POSTER

OINK APPAREL // WEBSITE CONTENT

““Class has no Class has no competition”competition”

|herman miller

Herman Miller (Aeron)Client: Joel’s Chairs (Parallel importer of Herman Miller Chairs)

Industry: Office-furniture

Product/ Service Type: Office Chairs

Target Audience: Companies and Consumers who are less price-conscious but have higher demands for quality of product.

Job Type: Poster

Objectives: Position Herman Miller (Aeron) chairs as an intelligent and classy brand to introduce to South-East Asian Market.

HERMAN MILLER (AERON) // POSTER

““Spot the Spot the difference”difference”

Brand Management & Marketing Agency

Mango CornerClient: Mango Corner

Industry: Marketing Agency

Product/ Service Type: Marketing and Communications

Target Audience: Business owners who are looking to communicate their products with impact and style.

Job Type: Website Content

Objectives: Position Mango Corner as a main challenger against other marketing and communication agencies in the region.

|Mango Corner

MANGO CORNER // WEB CONTENT

|Mango Corner

MANGO CORNER // WEB CONTENT

““Match with Tutor Match with Tutor Patch”Patch”

Tutor PatchClient: Tutor Patch

Industry: Tuition Agency

Product/ Service Type: Matching Tutors and Students

Target Audience: (I) tuition teachers to put up their services and (II) students to find a suitable tutor of their choice.

Job Type: Banner

Objectives: Introduce Tutor Patch as trustworthy and reliable online tutor classifieds. Looking for a tutor is used as a selling point.

Need a Good Tutor?www.tutorpatch.com

An Easy Way of Finding the Right Tutor

www.tutorpatch.com

The No.1 Online Tutor Classifieds www.tutorpatch.com

MANGO CORNER // BANNER

““Wisdom leads.Wisdom leads.Knowledge follows.”Knowledge follows.”

John Kenneth OnlineClient: John Kenneth

Industry: Information

Product/ Service Type: Self-help Portal

Target Audience: Individuals who are looking for self-help information

Job Type: Banner

Objectives: Introduce John Kenneth Online as the leading resource website in the self-help arena placing importance on the word “knowledge”.

Discovering New Paths of Knowledge

True Light. True Knowledge.

Wisdom leads. Knowledge follows.

MANGO CORNER // BANNER

““An Odyssey of Pleasure An Odyssey of Pleasure & Fun.”& Fun.”

Xiao Lin – Yacht for HireClient: Xiao Lin

Industry: Bareboat Charter

Product/ Service Type: Yacht Rental

Target Audience: Affluent customers or organizations looking for a relaxing and enjoyable time out at sea.

Job Type: Web Content

Objectives: Position Xiao Lin as a fun-filled and exciting boat adventure with a touch of class and ‘royalty’.

MANGO CORNER // WEB CONTENT

My My Personal Personal PortfolioPortfolio

““You Suck if you Drink and You Suck if you Drink and Drive.”Drive.”

The following posters were created by myself to demonstrate

the power of simplicity in using words to effectivelycommunicate a message across to the reader.

In sample #1, it was my intention to showcase with minimal design functions a “drink-driving” public

safety message.

I felt that the use overuse of gory graphics to inform the dangers of

drink-driving had already reached it’s peak performance

in reaching out to the masses.

Yet, drivers continue to throw caution to the wind by ignoring danger at its heels.

Perhaps, a softer and more subtle approach might reach the subconscious mind (a place where all

threats are taken seriously)

Sample #1

Ever since the days of Adam, Man has continued to eat the forbidden fruit.

Sample #2