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THE COMPANY

• World’s second-largest home appliance maker by revenue (1)

• Revenue of SEK102.6 billion (2)• Present in 60 countries, and more than 150 markets with

55,000 employees (3)• Produces vacuum cleaners, refrigerator, washing

machines, ovens etc. for professionals and home consumers

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MISSION STATEMENT

"The Electrolux mission is to be the world leader in profitably marketing innovative product and service solutions to real problems, thereby making the personal and professional lives of our customers easier and more enjoyable." (4)

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MISSION >> STRATEGY

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ELECTROLUX'S MARKETING STRATEGY

• Heavily R&D Focused to create innovative products

• Innovative Maketing Strategyo Design Labo ADEXo The Cube

• Strong Consumer dialog through PR and internet (dialog with chefs/hotels etc. to drive innovation)

• Environmental awareness raising(VAC from sea)

(2)

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STREAMLINING THE MISSION STATEMENT

Inspirational (We are here to inspire)What, How, Why

"The Electrolux mission is to be the world leader in profitably marketing innovative product and service solutions to real problems, thereby making the personal and professional lives of our customers easier and more enjoyable."

"We believe in excellence and we believe in innovation. We believe in making life easier. We achieve this by making our products and service solutions smart, efficient and easy to use."

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THE PRODUCT

Electrolux Smart Home®

bringing the intelligent home to the average consumer to make life easier, more comfortable and sustainable.

The smart home system collects data from - Weather reports- Electricity prices- Homeowner's habits

To optimize energy consumption, reduce costs and maximize comfort while keeping environmental impact at a minimum.

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BIBLIOGRAPHY

• (1)Peter, Hans. "UPDATE 2-Electrolux Sets New Cost-saving Plan." Reuters. N.p., n.d. Web. 1 Sept. 2012. <UPDATE 2-Electrolux sets new cost-saving plan>.

• (2)"Electrolux Annual Report 2011" Electrolux Group. 2 Sept. 2012 <http://group.electrolux.com/en/wp-content/uploads/2012/03/Electrolux-Annual-Report-2011.pd>

• (3) http://group.electrolux.com/en/our-employees-and-diversity-2791/

• (4) http://maintenance.electrolux.com/node391.asp• (5)http://www.youtube.com/watch?v=QcLQka7S_xo