An Editorial Checklist for Web ContentContent speaks to the organization’s primary message

Content is written in the correct tone and style

Content is written with a specific audience in mind

Content is written in an inverted pyramid format (i.e. most specific information first)

Writing is jargon-free, buzzword-free, and easy to understand

For static pages: Page title is descriptive, specific, and concise

For blog/news content: Headline is enticing and provokes the reader to continue

Sentence case or title case is used consistently for page headings, headlines, and subheads

Appropriate subhead formatting has been applied (e.g. <h2>, <h3>, etc.)

Bulleted and ordered lists are used where appropriate

In-text links are semantic and descriptive (i.e. “click here,” etc. are not used anywhere)

Numbers and dates are formatted consistently

Email addresses and URLs are formatted consistently

Content is written in active voice wherever possible

Statements are positively constructed wherever possible

Quotes, images, and embedded media are properly attributed

Spacing is consistent after each terminal punctuation mark

Comma usage is consistent (e.g. serial commas are always used, never used, etc.)

Exclamation points, quotation marks, and capitalization are only used where appropriate

Long paragraphs are broken up into smaller, more readable chunks

Images are appropriate, relevant, compositionally sound, and professional in appearance

ALT text is added to images

Needless words are omitted

Content contains a call to action

Content has been proofread, revised, and approved

Appropriate metadata is applied (e.g. categories, tags, SEO details)

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