EStd-BCA Green Mark Certification - Verification Audit Workflow & Compliance Requirement Checklist
Blogging Workflow and Content Promotion Checklist (2012)
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Get embedding HTML code (Click on “Share”, then “Embed”) SEO: Fill out Title, Keywords, Description. Link back to your website Upload to YouTube (Also: Vimeo, good for one’s website because of the elegant interface, and ability to keep video private) SEO: Fill out Title, Keywords, Description. Link back to your website hootsuite.com seesmic.com tweetdeck.com Get a Social Media management tool Use email manager to turn RSS feed into a newsletter Customize permalinks (URL) with SEO–friendly keywords (alphanumeric and dashes “-” only) Schedule: change the publishing time/date (if applicable, or to avoid accidental publishing) Categorize post (don’t leave “uncategorized”) Add post tags, if any Set Featured Image /Post Thumbnail Insert copy, embed content (paste HTML codes) Add other relevant images as needed (Add Captions for usability and interest) Include a call to action (i.e. subscribe, buy, sign-up) Done? Yes No Done? Yes No Set up Automated Systems Before Anything Else START HERE BLOGGING WORKFLOW PROMOTION CHECKLIST REPEAT AS NEEED Are you curating content? No Yes No Yes No Yes Is this a presentation? (Hit that button!) SEO: Use high-quality, keyword- based, anchor text in links Example: <a href=“http://linkeddomainhere.com"> Your Keyword Anchor Text Here!</a> SEO: If your theme or plugin has built-in SEO features, add keywords to Title, Description, and Keywords fields (about 5-7 keywords is plenty) PROOF READ (Plugins: After the Deadline, Proofread Bot) Add keyword-based ALT= and TITLE= attributes to images, and TITLE= attributes to links (usability) Find Short-term keywords Typically related to very small niches, specific needs, or events. Known as “Long-tail” keywords, typically produce high- conversion rates. Find Medium-term keywords Relevant to market or product categories, or large niches within your industry. Find Long-term keywords Highly competitive, common keywords in your industry. Choose content that is timely, relevant to your audience, from trusted sources Make PDFs of Powerpoint™, case studies, collateral, infographics, etc. Video screen capture (demo, interviews, etc.) Export presentation or slideshows to video Upload to Slideshare http://www.slideshare.net/ (Also: Scribd, Issu) Add your contribution (Analyze, Comment, Applaud, Argue…) Attribution: Give credit to author, link to original work Get embedding HTML code (Look for <Embed>) Share on (Schedule re-posts) Keep a text file of these keywords Write Post RSS to Newsletter should email post as scheduled Know Your Keywords Use Google Adwords Keyword Tool https://adwords.google.com/ Write for people first, then tailor content for search engines with relevant keyword phrases • No shallow content No hidden words • No keyword stuffing • Shoot for at least 300 words per post Avoid large blocks of copy (break it up, make it scanable) • Use headers and sub-headers Like/Share on (Business Page, personal if applicable) +1, share to Public (Business Page, personal if applicable) share to relevant Groups (Best if using Linkedin bookmarklet) Other Channels (Pinterest, Flickr, StumbleUpon, Reddit, Delicious, blogs, forums, etc.) Are you making video? The Blogging Workflow & Promotion Checklist ™ courtesy of Did you find this useful? Yes? Find more tools and resources at DIYInternetMarketingClub.com The Blogging Workflow & Promotion Checklist™ is intended as a guideline for bloggers to efficiently amplify the exposure of their content across multiple online media. It is not meant to be comprehensive, and certain items may not apply to your particular situation. For corrections, or suggestions visit CreativeJourneyman.com Copyright © 2012 Hernando (Nando) Cabán-Méndez d.b.a. Creative Journeyman Do-It-Yourself Internet Marketing Club Publish
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The Blogging Workflow and Promotion Checklist™ is a flowchart with checklist features that takes you through the steps to publishing on your blog and maximizing exposure of your content. It is not meant to be comprehensive, and certain items may not apply to your particular situation. Feel free to contact Creative Journeyman with suggestions on how to improve it.
Transcript of Blogging Workflow and Content Promotion Checklist (2012)
Get embedding HTML code(Click on “Share”, then “Embed”)
SEO: Fill out Title,Keywords, Description.Link back to your website
Upload to YouTube(Also: Vimeo, good for one’s website because of the elegant interface, and ability to keep video private)
SEO: Fill out Title,Keywords, Description.Link back to your website
hootsuite.comseesmic.comtweetdeck.com
Get a Social Media management tool Use email manager
to turn RSS feed intoa newsletter
Customize permalinks (URL) with SEO–friendly keywords (alphanumeric and dashes “-” only)
Schedule: change the publishing time/date(if applicable, or to avoid accidental publishing)
Categorize post (don’t leave “uncategorized”)Add post tags, if any
Set Featured Image /Post Thumbnail
Insert copy, embed content (paste HTML codes)
Add other relevant images as needed (Add Captions for usability and interest)
Include a call to action (i.e. subscribe, buy, sign-up)
Done?
Yes
No
Done?Yes
NoSet up
AutomatedSystems
BeforeAnything
Else
STARTHERE
BLOGGINGWORKFLOW
PROMOTIONCHECKLIST
REPEATAS
NEEED
Are youcuratingcontent?
No
Yes
No
Yes
No
Yes
Is this apresentation?
(Hit that button!)
SEO: Use high-quality, keyword-based, anchor text in linksExample:<a href=“http://linkeddomainhere.com">Your Keyword Anchor Text Here!</a>
SEO: If your theme or plugin has built-in SEO features, add keywords to Title, Description, and Keywords fields (about 5-7 keywords is plenty)
PROOF READ(Plugins: After the Deadline, Proofread Bot)
Add keyword-based ALT= and TITLE= attributes to images, and TITLE= attributes to links (usability)
Find Short-term keywordsTypically related to very small niches, specific needs, or events. Known as “Long-tail” keywords, typically produce high-conversion rates.
Find Medium-term keywords Relevant to market or product categories, or large niches within your industry.
Find Long-term keywords Highly competitive, common keywords in your industry.
Choose content that is timely, relevant to your audience, from trusted sources
Make PDFs of Powerpoint™, case studies, collateral, infographics, etc.
Video screen capture(demo, interviews, etc.)Export presentation orslideshows to video
Upload to Slidesharehttp://www.slideshare.net/(Also: Scribd, Issu)
Add your contribution(Analyze, Comment, Applaud, Argue…)
Attribution:Give credit toauthor, link tooriginal work
Get embedding HTML code(Look for <Embed>)
Share on
(Schedule re-posts)
Keep a text fileof these
keywords
Write Post
RSS to Newsletter should email post as scheduled
KnowYour
Keywords
Use Google AdwordsKeyword Tool
https://adwords.google.com/
Write for people first, then tailor content for search engines with relevant keyword phrases • No shallow contentNo hidden words • No keyword stuffing • Shoot for at least 300 words per post
Avoid large blocks of copy (break it up, make it scanable) • Use headers and sub-headers
Like/Share on
(Business Page, personal if applicable)
+1, share to Public
(Business Page,personal if applicable)
share to relevant Groups
(Best if using Linkedinbookmarklet)
Other Channels(Pinterest, Flickr, StumbleUpon, Reddit, Delicious, blogs, forums, etc.)
Are youmakingvideo?
The Blogging Workflow & Promotion Checklist™ courtesy of
Did you find this useful? Yes?Find more tools and resources atDIYInternetMarketingClub.com
The Blogging Workflow & Promotion Checklist™ is intended as a guideline for bloggers to efficiently amplify the exposure of their content across multiple online media. It is not meant to be comprehensive, and certain items may not apply to your particular situation. For corrections, or suggestions visit CreativeJourneyman.com
Copyright © 2012 Hernando (Nando) Cabán-Méndez d.b.a. Creative Journeyman
Do-It-YourselfInternetMarketingClub
Publish
