CONTENT WEBINAR & CHECKLIST MOBILE VERSION · CONTENT WEBINAR & CHECKLIST MOBILE VERSION.indd...
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Who Cares? Everyone. Search Engines Your Audience The Industry Competitors Rule #1 Rule #2 Rule #3 Rule #4 Rule #5 Focused Direct Clear Pared Down Actionable Helpful Simple Results-Focused On-Brand Genuine Credible Equity-Building Value Trust Interaction Share-Worthy Original Integrity Leadership Get Noticed Rule #7 Rule #8 Rule #9 Grammar & Spelling Trust Professional Intelligent Entertain & Educate Engagement Memorable Delight Citations & Links Credibility Referrals Authority Rule #10 Rule #6 Recyclable Formats Reach Consumable Right Target Relevance Attention ROI
Transcript of CONTENT WEBINAR & CHECKLIST MOBILE VERSION · CONTENT WEBINAR & CHECKLIST MOBILE VERSION.indd...
Who Cares?
Everyone.
Search EnginesYour AudienceThe IndustryCompetitors
Rule #1
Rule #2
Rule #3
Rule #4
Rule #5
FocusedDirectClear
Pared Down
ActionableHelpfulSimple
Results-Focused
On-BrandGenuineCredible
Equity-Building
ValueTrust
InteractionShare-Worthy
OriginalIntegrity
LeadershipGet Noticed
Rule #7
Rule #8
Rule #9
Grammar & Spelling
TrustProfessional
Intelligent
Entertain& EducateEngagementMemorable
Delight
Citations& Links
CredibilityReferralsAuthority
Rule #10
Rule #6
RecyclableFormatsReach
Consumable
Right TargetRelevanceAttention
ROI