Earning from blogging 2011 by EJ Arboleda
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Earning from BloggingBy EJ Arboleda
ManilaReviews.comManilaBlogs.comEJArboleda.com
Top Blogs1. TechCrunch
Michael Arrington 40 yo $8,000,000/month
Top Blogs2. Mashable
Pete Cashmore 26 yo $6,000,000/month
Top Blogs3. Perez Hilton
Mario Lavandeira Age: Unknown $2,000,000/month
BloggingWhere to Start
Money in BloggingThere are different ways to earn money:
Direct: Advertisements Sponsors
Indirect: As the subject matter expert
Blog for someone else! Corporate Blogger
Consultancy Internet Marketers, Online PR, etc
Money In Blogging
2630
6162
Google Inc 2010 (in $ MILLIONS)
Google's SharePayout to publishers
Money in BloggingAccording to Technorati’s State of the Blogosphere
Report for 2010:64% of bloggers report no income (vs 72% last year)18% of bloggers reported non-salary income
Mean: $9,985 (2008: $6,000) Corporate bloggers: $17,101
Technorati is an Internet search engine for searching blogs.By June 2008, Technorati was indexing 112.8 million blogs
and over 250 million pieces of tagged social media.
http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/
Know Your MarketWho will read your blog? Who will watch
your videos?Technical: SEO
What search terms will send readers to you?How will people find you?
Demographics versus Psychographics
Build your BrandYou will not earn immediately!!!Build your content
Be perceived as the expertRide on your own fame or notoriety (if
applicable) Mohan Gumatay Perez Hilton
Build a communityActivity: TAKBO.phAdvocacy: Batang Baler
Investment Time > Investment Money
Market Market Market!!!You have content, now what?If you want to earn DIRECTly from blogging,
the more people reading your blog, the bigger your revenueAn indicator of effectiveness for corporate
sponsorshipsIf you want to earn INDIRECTly from
blogging, the more people reading your blog, the more you’re perceived as the subject matter expertEventsTie-ups (other people riding your fame)Etc
TRENDS
The Trends of 2010: Mombloggers
54% of MomBloggers have been approached by Brands
Vs 33% of all Bloggers
The Trends of 2010: MombloggersMoms believe
that blogs have had the greatest impact on 2 things:Politics
(same as all others surveyed)
Parenting
The Edelman Trust Barometer
The Edelman Trust BarometerWhere do you generally go first for news
about a company? Then where do you go?
The Edelman Trust Barometer54%
of respondents trust Media
(right above financial institutions, post fin crisis)
Hits & Misses3 of the Top 5 “most linked to” posts are
about Apple’s iPhone or iPadMost read about topic on blogs:
Gulf of Mexico Oil SpillHaiti EarthquakeWikileaks
The FutureBlogging will have the greatest impact on
Politics, Technology, and Business1 in 4 bloggers (25%) add content from a
mobile device39% of these people said that this has changed
their blogging styleMore short and more spontaneous postsUsing more photos to make their blog more
appealing to mobile users
Questions?EJ Arboleda
Technical DirectorManilaReviews.com /
ManilaBlogs.comManila Blogs Family
Email: [email protected]: @ejarbo / @manilareviews