Digital_Marketing_Course_Structure_V.2_23Dec16
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Integrated Digital Marketing Course Structure 75 hours class room training ( 60% practical +40% Theory) + 2 months hands on Internship with Yashus.in
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Transcript of Digital_Marketing_Course_Structure_V.2_23Dec16
Integrated
Digital
Marketing
Course
Structure
75 hours class room
training (60% practical
+40% Theory) + 2 months
hands on Internship with Yashus.in
2
Sr No Digital Marketing Training Module Total Hours 1 Introduction to Digital Marketing 3
2 Impact of Digital Marketing 1
3 Developing Digital Strategy 1
4 Introduction to Blogging 3
5 Introduction to Content Marketing 3
6 Search Engine Optimization (SEO 1) 7
7 Search Engine Optimization (SEO 2) 7
8 Introduction to Google Analytics 5
9 Search Engine Marketing (SEM 1) 6
10 Search Engine Marketing (SEM 2) 6
11 Social Media Marketing (SMM 1) 5
12 Social Media Marketing (SMM 2) 5
13 Introduction to Email Marketing 5
14 Introduction to Affiliate Marketing 5
15 Introduction to Mobile & App Marketing 5
16 Introduction to E Commerce 3
17 Growth Hacking & Lead Management 5
Total Hours 75
www.digital-skills.in
Introduction to Digital Marketing
Introduction to Digital Marketing
Why focus on Digital Marketing
Defining the Marketing Mix in online
Career opportunities in digital marketing
The best way to learn digital marketing
www.digital-skills.in
Hours : 3 90% Theory
3
Impact of Digital on Marketing
What challenges are marketers facing?
How digital media has impacted marketing?
How paid, owned and earned digital media works
The rise of permission marketing
How digital has impacted on customer behaviour and buying habits
Digital’s impact on the marketing funnel and the customer journey
www.digital-skills.in
Hours : 1 70% Theory
4
Developing a Digital Strategy
An introduction to digital strategy
development
Introduction to persona
Understand – digital audit
Introduction to multichannel digital
marketing
Sales Funnel Understanding
www.digital-skills.in
Hours : 1 70% Theory
5
Introduction to Blogging
Type of blog
Importance of business blogging
Blogging platforms
Wordpress & Blogspot Blogs
Core mechanics of blog creation
Blog marketing
www.digital-skills.in
Hours : 3 30% Theory
6
Introduction to Content Marketing
What is content marketing
Why content marketing
Content role in digital marketing
Type of content use in digital promotions
Digital content creation process
www.digital-skills.in
Hours : 3 60% Theory
7
Search Engine Optimization I
Why focus on organic search?
To understand the major functions of a
Search Engine
How search engine works?
Keywords and keyword research and its
impact on information architecture
On-page optimization
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Hours : 7 30% Theory
8
Search Engine Optimization II
Getting your site indexed
Using Webmaster Tools
Page Rank and Link building
Off Page optimization
Advanced SEO techniques
Measuring Results
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Hours : 7 30% Theory
9
Introduction to Google Analytic
To define the goals of your property
Understand different KPIs
To drilldown the goals into measurable
metrics through KPIs
To track these goals in Google Analytics
To use Google Analytics for understanding
Consumer Behaviour
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Hours : 5 40% Theory
10
Search Engine Marketing (PPC) - I
Why Pay Per Click campaigns
Search and Keyword Research
Understand different KPIs of SEM
Campaign launch
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Hours : 6 20% Theory
11
Search Engine Marketing (PPC) - II
Account Management and Campaign
monitoring
Ad Extensions
Display Campaigns
Remarketing
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Hours : 6 20% Theory
12
Social Media Marketing I
www.digital-skills.in
Hours : 5 40% Theory
13
Social Media Marketing II Twitter and Twitter Analytics
Google+ and G+ Analytics
YouTube and Video Analytics
Content Marketing
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Hours : 5
14
40% Theory
Introduction Email Marketing
www.digital-skills.in
Hours : 5 40% Theory
15
Introduction Affiliate Marketing
What is Affiliate Marketing?
Affiliate Networks & in house program
How to design affiliate program?
Choosing the right affiliate tracking
software
Role of affiliate manager
Affiliate marketing for publishers
www.digital-skills.in
Hours : 5 40% Theory
16
Introduction Mobile Marketing
What is mobile marketing?
Importance of mobile marketing
Choosing right medium for mobile
marketing
Customer behavior on mobile
App marketing & promotions
www.digital-skills.in
Hours : 5 60% Theory
17
Introduction to e Commerce
Introduction to e commerce
Stake holder in e commerce
Core mechanics of e commerce
How to start e commerce business
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Hours : 3 80% Theory
18
Introduction Growth Hacking
Lead Management
Landing Pages
Growth Hacking
Lean Marketing Framework
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Hours : 5 60% Theory
19
Know your faculty
20
11 Years of
Digital Marketing
Experience in
Strategy,
Execution &
Campaign
Management
+4000 hours training experience in digital marketing
+600 induvial trained on digital marketing
22 corporate sessions conducted on digital marketing
+50 client portfolio managing for digital marketing
+13 Placements
www.digital-skills.in
https://in.linkedin.com/in/esujay
21 www.digital-skills.in
Know your faculty
22
08 Years of Digital Marketing Experience in Strategy, Execution &
Campaign Management
www.digital-skills.in
www.linkedin.com/in/sachin-selvaraj
Know your faculty
23
15 Years of Digital Marketing Experience in Strategy, Execution &
Campaign Management
www.digital-skills.in
https://in.linkedin.com/in/shirish-deshpande-91270611
24
Corporate Workshops
www.digital-skills.in
25
Testimonials
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For more testimonials please visit - https://in.linkedin.com/in/esujay
2 Months Internship & More
2 Months live internships offered by Yashus.in
Hands on experience on digital tools &
techniques
Hubspot Inbound marketing certification
assistance
Google Analytic & Google Adword
certification assistance
Placement assistance
www.digital-skills.in
Hours : 5 60% Theory
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Why Classroom Training Works Subject matter experts are on hand to give on the spot
practical help and answer questions
Opportunities to tackle subjects and questions outside the
standard remit of the course
Immediate help and support with correcting mistakes and
getting it right
Networking with other learners, sharing experiences and
social interaction
Real, practical and hands on use of the tools and techniques
Expert trainers who make the learning experience engaging,
interesting and enjoyable
Learning can be instantly adapted to suit the needs of the
delegates
Valuable feedback from the trainer and others in the group
27 www.digital-skills.in
Advantage @ Digital-Skills.in
Spacious class room with stat of art facilities
Lease line internet connection
Maximum 8 participants per batch
Extensive call & email support during and after training
module
Live case studies along with experiment spending
budget
Extended support for company projects or own
projects
*Chance to get freelance work from Yashus.in
28 www.digital-skills.in
Locate us
29 www.digital-skills.in
Yashus digital
Marketing
Pvt Ltd, Pune Mr. Sujay Khandge
Cell – +91 - 9766654355
Email – [email protected]
Website – www.digital-skills.in
75 hours class room
training (60% practical
+40% Theory) + 2 months
hands on Internship with Yashus.in
30
